It was 2015 when a call from someone very attentive (thank you!), alerted us that there was a good opportunity on YouTube to stand out and that he knew someone perfect to help us on this journey, Filipe Abreu.
We did a test, but we weren't prepared. We were afraid of leaving our comfort zone and Razão Automóvel was still starting to take its first steps.
It was a lot of responsibility for someone who in everything he does wants to get the best possible result: we didn't move to a new platform just for the sake of progress. If we did it, it would be with total dedication and never half full.
In this image, the day we recorded a video for the first time: April 18, 2015. That fly passed in front of the camera just as Filipe took the picture. Today we are much younger, as you can see…
The years that followed were of commitment to our brand, on our website and in accumulating recognition through our work, something of which we are immensely proud.
We also had to make our business profitable, to venture onto a new platform. We achieved.
Y day
In the summer of 2017 we decided to move to YouTube. The days started at 4am to catch the best light, and then continued until after 8pm to feed our website. We recorded for many months and finally, in March 2018, we launched the channel.Did you know that?
Razão Automóvel was founded in 2012 by a group of three friends who liked cars. Today, it is the largest national producer of digital content specialized in automobiles.
The channel's presentation was made a week before the launch, at our premises. This event was attended by 80 people, including representatives of car brands and the automotive sector, advertising agencies, drivers, friends and close family members.
The numbers
Razão Automóvel's YouTube channel has totaled 6 million minutes seen since its launch, in March 2018. During this period, our videos received nearly 50 thousand likes and the channel was subscribed by more than 23 thousand people.
More than 82% of our subscribers reside in Portugal and 37% are between 25 and 34 years old.
Never give up on your dreams
When I sat on my father's lap and “driving”, or when I spent hours in the car, with the car turned off and pretending that I was going to drive somewhere, I was imagining, dreaming…Now I imagined I was a pilot, or just imagined being an adult and being able to drive freely (with 8 years old and without reaching the pedals, it wasn't exactly legal if I did, I even had to wait for the age of 18 and for a driver's license).
I learned to drive when I was 12 years old, on private land, without my mother knowing and with the connivance and constant observation of my grandfather, who followed in the hanger's place. I would do it all over again and one day I'll write about those days, it's promised.
Yes, it's me in this image below. I just wanted cars, I didn't think about anything else. I was a pain in the ass, I was always asking my grandfather and father for my car keys, just to get behind the wheel. The imagination did the rest of the work.
What do I mean by this?
If you have an idea, if you have a project in mind and if you think you'll be able to give your best, grab a camera and start recording. If you like photography or writing, bet on it and be happy to do so. Once we had this opportunity that's what we did.
Every month, for several years after our first test in front of a camera in 2015, Filipe would call me. Sometimes just to ask if everything was okay, sometimes to remind me that we had to take the risk and move forward. You were really annoying Filipe and I can only thank you for that.
We are in 2018, Filipe Abreu is our Director of Photography, responsible for the production of all our video content. It was worth taking the risk, now it's time to wait for the next few years. What will happen? We don't know*, but this incredible trip has already been worth it.
This is the last video of the season. At the wheel of the Lexus LC 500h.
And now?
Seven months after the launch of our channel, we reached the end of the first season. Let's continue? Of course we do, we already have over 20 new episodes recorded and many, many new features.
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Many thanks to everyone who helped us build this channel. To sponsors, brands, family and friends, who believed in our new project as much as we did. And of course to you, our readers and now also subscribers of our YouTube channel, without your support none of this would be possible.
Subscribe to our channel, share, comment, like and you know… until next time!
*Actually we even know. But let's not spoil the future with spoilers ok?