It was predictable that it would. If there is a car more suitable for all types of customizations, the Lamborghini Urus will undoubtedly be one of them.
The combination of Lamborghini, SUV, high performance, aggressive design and a price accessible to few, makes it a natural “target”. In other words, a “target” for players, artists and celebrities, who don't waste time making any machine like “yours”, customizing it.
The problem is the vastness of the universe of personalization… There is room for everything, for everyone to express their preferences and eccentricities, as their wallets are deep enough to satisfy them.
Which brings us to Kanye West's Lamborghini Urus… What happened there?
Had I been here in Portugal, I would easily be mistaken for another taxi in our square. But no, it's really Kanye West's Lamborghini Urus — 3M's matte cream wrap and huge Boyd Coddington Flat Top wheels make it, without a doubt, unique, just like Kanye…
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Let's face it, no matter how much stage presence it has — Urus, not Kanye — the Italian super SUV is not a pretty car. Aggressive, impactful, yes, but beautiful, in the sense of beautiful, definitely not. This Kanye West “version” doesn't help…
A beige Lamborghini? Somehow, the wrap managed to kill the expressiveness of the Urus lines, and the very flat wheels, despite the generous rim, don't help that perception at all. It's as if Urus went through a leveling process, transitioning from 3D to 2D… the result is bizarre.
The interior also leaves no one indifferent and could not contrast more with the exterior, being partially clad in vivid blue. Very peculiar the aesthetic options of mr. Kanye West.
And you, what do you think?