Jeep (a ƙarshe!) A hannun FCA Portugal

Anonim

Kamar sauran kasuwannin Turai , yanzu lokaci yayi da alamar Jeep za ta wakilci FCA Portugal. Tsarin da ya fara a cikin 2015 kuma ya ƙare a yau, Satumba 8, tare da canja wurin wakilcin Jeep a hukumance zuwa FCA Portugal.

Don haka Jeep ya watsar da fayil ɗin Bergé Group, wanda ya mallaki samfuran kamar Kia da Isuzu a Portugal, don haka ya shiga cikin sauran samfuran da suka haɗa sararin samaniyar FCA a Turai: Fiat, Alfa Romeo, Abarth, Fiat Professional da Mopar.

A daya gefen Tekun Atlantika akwai, kamar yadda muka sani, wasu samfuran…

sabon buri

Artur Fernandes, Manajan Darakta na FCA Portugal ya yi imanin cewa Jeep na iya zuwa wakiltar tsakanin 15% zuwa 20% na juzu'i - wanda yayi daidai da kusan 10% na jimlar motocin da wannan rukunin ya sayar.

Don isa wadannan lambobin sun kasance ya kashe sama da Yuro miliyan 6 a cikin sababbin wuraren tallace-tallace da tallace-tallace bayan-tallace-tallace, don haka yana ba da ɗaukar hoto mai ƙarfi na ƙasa, duka a kan ƙasa da tsibiran. Gabaɗaya, cibiyar sadarwar Dila da aka ƙaddamar a yau ta ƙunshi maki 15 na siyarwa da maki 18 bayan-tallace-tallace.

Wannan zuba jari yana goyan bayan alamun kasuwa. Bangaren da aka saka kayayyakin Jeep na nuna cewa yana daya daga cikin mafi fa'ida a kasuwannin kasar - kwatankwacin abin da ke faruwa a Turai. A Portugal, sashin SUV ya girma a cikin 2016 da jimlar 32%, a cikin kasuwar da ta haɓaka 16% a cikin wannan shekarar. A halin yanzu, SUV's suna wakiltar kusan kashi 20% na jimlar kasuwannin ƙasa don motocin fasinja masu haske.

matsayi na ƙima

Jeep zai raba tare da Alfa Romeo mafi kyawun sarari. A cikin wannan ma'ana ne aka ƙirƙiri dakunan nunin na musamman tare da hoto mai kyau wanda ke nufin isar da ƙimar alamar - 'yanci, kasada, sahihanci, sha'awa - wanda ke cikin kowane daki-daki na 3,000m2 na wuraren nunin.

FCA?

FCA (Fiat Chrysler Automobile) ƙungiyar masana'antu Ba'amurke ce ta Italiyanci wacce aka kafa a cikin 2014, bayan haɗa ƙungiyar Chrysler (Chrysler, Jeep, RAM da Dodge) ta Fiat.

Har ila yau horon ya kasance ɗaya daga cikin ginshiƙan ginshiƙan sabuwar hanyar sadarwa. An kafa ƙungiyoyin tallace-tallace da bayan tallace-tallace daga karce, da kuma sababbin hanyoyin kasuwanci na musamman da aka aiwatar don Jeep, don haka tabbatar da kyakkyawan sabis na abokin ciniki.

Na farko "nauyin" karawa

Baya ga Jeep Renegade, wanda ke gasa a kasuwa tare da samfura irin su Mazda CX-3, Nissan Juke, Renault Captur da Peugeot 2008, isowar sabuwar Jeep Compass (lambar farko a nan) a ƙarshen Oktoba zai kasance. muhimmiyar kadara ga alama a Portugal.

Ka tuna cewa a cikin nau'in 4 × 2, Jeep Compass shine Class 1 a farashin kuɗi.

Kara karantawa