Nasarar SUVs ba sabon abu bane ga kowa. Duk da haka, har yanzu SUV bai taba zama mafi kyawun mai sayarwa na Ford a Turai ba. ya kasance har zuwa sabon Ford Puma canza wannan yanayin.
A cikin farkon watanni shida na 2021, an sayar da raka'a 83,246 na sabon Puma a Turai, yayin da aka siyar da jagoran tallace-tallace na Ford na gargajiya a cikin "Tsohuwar Nahiyar", Fiesta, ta raka'a 63.078 (da wuri na uku) kuma Mayar da hankali bai yi ba. wuce raka'a 48 651 (da wuri na shida).
Don samun ra'ayi na nasarar Ford Puma, a farkon rabin 2021 Ford SUV wuce Dacia Duster da Hyundai Kauai, don kafa kanta a matsayin na hudu mafi-sayar da B-SUV, bayan kawai Peugeot 2008, Renault. Captur da Volkswagen T-Cross.
Fiesta ko Focus ba su sami nasarar cin nasarar Puma a cikin watanni shida na farkon 2021 ba.
Kasuwanci, babban abin mamaki
Bincike mai sauri na alkaluman tallace-tallace na Ford a Turai tsakanin Janairu da Yuni 2021 ya nuna cewa, ban da SUVs, akwai wani nau'in samfurin da ke "turawa" tallace-tallacen alamar Arewacin Amurka: motocin kasuwanci.
Ka tuna mun ce Fiesta shine kawai samfurin Ford na uku mafi kyawun siyarwa a Turai? To, wannan shi ne saboda gaskiyar cewa Transit Custom Van ya sami damar hawa zuwa matsayi na biyu cikakke, tare da raka'a 70 604.
| Samfura | Raka'a |
|---|---|
| Puma | 83 246 |
| Canjin Canja wurin Van | 70 604 |
| jam'iyya | 63078 |
| Kuga | 61994 |
| Tafiya Van | 54 673 |
| Mayar da hankali | 48 651 |
| majiɓinci | 29910 |
| Transit Connect Van | 20809 |
| EcoSport | 14 390 |
| Yawon shakatawa na al'ada | 12945 |
A gaskiya ma, a cikin Top-10 na tallace-tallace na Ford a Turai a farkon watanni shida na shekara, kawai nau'i biyu ba SUVs ba ne ko motocin kasuwanci: Fiesta da Focus. Kuma, a faɗi gaskiya, hatta waɗannan sun ga tallace-tallace sun ragu sosai a farkon rabin 2021.
Dangane da bayanai daga JATO Dynamics a cikin yanayin siyar da Focus ya faɗi 40% da Fiesta 9.4% a farkon rabin 2021 idan aka kwatanta da rabin farkon 2020.