Toyota ya gabatar da sabon nau'in alama na gani a cikin Turai, wanda ke nuna sabon sigar tambarin tambarin da haruffa - wanda aka fara a 1989.
Kamar yadda muka gani a wasu nau'ikan, irin su BMW ko Nissan, manufar wannan gyare-gyaren ita ce inganta sadarwa tare da abokan cinikinta waɗanda suka fi son dijital da wayar hannu, tare da nuna alamar canjin Toyota daga kamfanin kera motoci zuwa mafi girma na duniya. daya na motsi.
Sabuwar na gani na ainihi, yana so ya sadarwa "sauki, bayyananne da zamani", kuma don cimma wannan an ƙirƙira shi ne bisa ka'idoji huɗu masu mahimmanci: avant-garde, hoto mai daraja, wanda aka tsara zuwa wayar hannu, da matsananciyar daidaito a duk sassan kasuwanci sub-alama.
Yana da babban yanayin zamaninmu dangane da tambura: ƙirar lebur. A wasu kalmomi, a cikin wannan yanayin da wasu a cikin masana'antar kera motoci, nau'ikan tambura masu girma biyu waɗanda kusan koyaushe ana wakilta tare da tsinkayen girma.
Alamar ellipses guda uku daidai take da abin da muka riga muka sani, amma sabon sigar yanzu tana da nau'i biyu - mai sauƙin haɗawa da karantawa cikin dijital - kuma ta rasa haɗin gwiwa tare da kalmar Toyota, wani abu da alamar Jafananci ta barata da shi. amincewa da alamar, "don alamar an gane ko'ina cikin Turai".
Biyan kuɗi zuwa wasiƙarmu
A daidai lokacin da aka canza tambarin, ana aiwatar da wasu sauye-sauye, kamar tantance shirin Toyota Plus da aka yi amfani da shi, wanda a yanzu aka gano shi da Toyota Used Trust.
Didier Gambart, Mataimakin Shugaban Kasuwanci, Kasuwanci & Kwarewar Abokin Ciniki a Toyota Motor Turai"Mun haɓaka sabon nau'in na gani na gani tare da 'gobe' a hankali. An mayar da hankali kan haɗin gwiwa tare da abokan ciniki har ma mafi kyau, ba su damar ci gaba da haɓaka saurin haɓaka motocin Toyota masu lantarki, sabis na motsi da tallace-tallace na kan layi."
Ƙaddamarwar Turai na sabon nau'in gani na gani ya fara ne a ranar 20 ga Yuli, amma zai fara, a matakin samfurin, tare da ƙaddamar da sabon ƙarni na Toyota Yaris.