A ranar 28 ga Mayu, Nissan za ta gabatar da wani sabon shirin farfadowa da kuma bayyana wani sauyi na dabarun da zai shafi kasancewarta a kasuwanni da dama, kamar nahiyar Turai.
A yanzu, sanannun bayanan sun fito ne daga tushe na ciki a cikin bayanan zuwa Reuters (tare da sanin tsare-tsaren kai tsaye). Wani shiri na farfadowa wanda, idan ya tabbata, zai ga kasancewar Nissan ya ragu sosai a Turai kuma zai karfafa a Amurka, China da Japan.
Dalilan da ke tattare da sake yin tunanin kasancewar Nissan a duniya suna da gaske saboda tsawon lokacin rikicin da ta shiga, kodayake cutar ba ta “tsaya” masana'antar mota ba. 'Yan shekarun da suka gabata sun kasance masu wahala musamman ga masana'antun Japan, suna fama da matsaloli ta fuskoki da yawa.
Baya ga raguwar tallace-tallace da kuma, sakamakon haka, ribar da aka samu, kama Carlos Ghosn a ƙarshen 2018 bisa zarge-zargen rashin da'a na kudi ya girgiza tushen Renault-Nissan-Mitsubishi Alliance kuma ya haifar da rashin jagoranci a Nissan.
Wani ɓoyayyen da aka cika shi da Makoto Uchida, wanda ya karɓi matsayin Shugaba kawai a ƙarshen 2019, jim kaɗan bayan haka, kuma kamar bai isa ba, dole ne ya magance cutar ta (kuma) ta kawo duka. masana'antar kera motoci karkashin matsin lamba.
Biyan kuɗi zuwa wasiƙarmu
Duk da mahallin da bai dace ba, Nissan da alama ya riga ya ayyana mahimman layukan shirin dawo da su, wanda ke tafiya a kishiyar faɗaɗa faɗaɗa da aka yi a cikin shekarun Carlos Ghosn. Kalmar kallon sabon shirin (na shekaru uku masu zuwa) shine, ga alama, daidaitawa.
Ya tafi ne m neman hannun jari na kasuwa, dabarun da ya haifar da gagarumin yakin neman rangwame, musamman a Amurka, da lalata riba har ma da lalata hoton alamar. Maimakon haka, mayar da hankali a yanzu ya fi kunkuntar, yana mai da hankali kan kasuwanni masu mahimmanci, maido da hanyoyin haɗin gwiwa tare da masu rarrabawa, sabunta yanayin tsufa, da sake ladabtar da farashi don sake samun riba, kudaden shiga da riba.
Sanarwa daga ɗaya daga cikin majiyoyin zuwa ga ReutersWannan ba kawai tsarin rage tsada ba ne. Muna daidaita ayyuka, sake fasalin da sake mayar da hankali kan kasuwancinmu, da dasa iri don makomarmu.
Canza dabarun a Turai
A cikin wannan sabon shirin farfadowa, ba za a manta da Turai ba, amma a fili ba ya cikin abin da aka mayar da hankali. Nissan na da niyyar mayar da hankali kan ƙoƙarce-ƙoƙarce kan manyan kasuwanni uku - Amurka ta Amurka, China da Japan - inda yuwuwar tallace-tallace da riba ta fi girma.
Wannan sabon mayar da hankali kuma wata hanya ce ta rage gasa tare da sauran membobin Alliance, wato Renault a Turai da Mitsubishi a kudu maso gabashin Asiya. Kasancewar Nissan a Turai yayi alƙawarin zama ƙarami, yana mai da hankali sosai kan mahimman samfura biyu, Nissan Juke da Nissan Qashqai, ƙirar sa mafi nasara a nahiyar Turai.
Dabarun Turai, tare da ƙarin ƙuntatawa da kewayon niyya, daidai yake da cewa masana'anta na Japan suna "tsara" don sauran kasuwanni, kamar Brazil, Mexico, India, Indonesia, Malaysia, Afirka ta Kudu, Rasha da Gabas ta Tsakiya. Tabbas, tare da wasu samfuran da suka fi dacewa da kowane ɗayan waɗannan kasuwanni.
Menene wannan zai iya nufi ga kewayon Turai na Nissan a cikin shekaru masu zuwa? Bari hasashe ya fara…
Yin la'akari da mayar da hankali kan ƙetare, Juke da Qashqai (sabon tsara a cikin 2021) suna da garantin. Amma wasu samfura na iya ɓacewa a cikin matsakaicin lokaci.
Daga cikin su, Nissan Micra, wanda aka haɓaka tare da Turai a hankali kuma aka samar a Faransa, shine wanda ya fi dacewa da hadarin rashin samun magaji. Sabuwar X-Trail, kwanan nan "wanda aka kama" a cikin jirgin hotuna, dangane da waɗannan sababbin abubuwan da suka faru, bazai isa ga "Tsohuwar Nahiyar ba".
Har yanzu akwai shakku game da wanzuwar ko ƙaddamar da wasu samfura. Menene manufa don Nissan Leaf? Shin Arya, sabon crossover na lantarki, zai kai Turai? Kuma wanda aka riga aka tabbatar ga 370Z, zai zo mana? Kuma GT-R "dodo"? Hatta motar daukar kaya ta Navara da alama tana fuskantar barazanar ficewa daga kasuwar Turai.
A ranar 28 ga Mayu, tabbas za a sami ƙarin tabbaci.
Sources: Reuters, L'Motomobile Magazine.