Sanarwar a yau cewa aston martin yana da sabon Shugaba (Shugaba) shine kawai sabon babi na lokutan tashin hankali da ke rayuwa a cikin 'yan watannin nan a cikin ƙaramin magini na Burtaniya.
Andy Palmer ya kasance Shugaba na alamar Birtaniyya tun 2014 kuma yana da alhakin ci gaban Aston Martin har zuwa kwanan nan.
“Shirin Karni na Biyu” (Shirin na Karni na Biyu) ya ba shi damar sabunta fayil ɗin alamar, bayan ƙaddamar da DB11, sabon Vantage da DBS Superleggera. Mafi mahimmancin saki har abada? Wataƙila sabon DBX, SUV na farko na alamar - ƙaddamar da rikice-rikice saboda Covid-19 - wanda Palmer ya yi fatan tabbatar da ingantaccen kwanciyar hankali na Aston Martin wanda ba shi da kwanciyar hankali koyaushe.
"Birtaniya Ferrari"
Burin Andy Palmer ne ya daukaka Aston Martin zuwa matsayin "Ferrari na Burtaniya" - kalmar da ya yi amfani da ita a wata hira da Autocar. Wani buri ya mayar da hankali, sama da duka, akan tsarin kasuwanci na alamar Italiyanci mai ƙarfi, amma kuma akan nau'in motar da yake son bayarwa.Biyan kuɗi zuwa wasiƙarmu
Kawai kalli wasan motsa jiki na Valkyrie, wanda kuma shine samfurin tsakiyar injin sa na farko-kuma ba shine kaɗai ba. A cikin shirye-shiryen mun ga ƙarin "tsakiyar injin" guda biyu akan hanya: Valhalla (2022) da sabon Vanquish (2023).
Duk da haka, Palmer ya fi "tawada" yanke shawara ya sanya Aston Martin a kan kasuwar jari - mun ga rashin lafiya-fated Sergio Marchionne yi daidai da Ferrari a lõkacin da ta rabu daga FCA, kuma tare da babbar nasara . A game da Aston Martin, labarin bai yi kyau sosai ba...
Bayan jerin ƙananan sakamakon kasuwancin da ba su da kyau da kuma nuna hasara a cikin watanni uku na farkon wannan shekara, hannun jari na alamar Birtaniyya sun riga sun rasa 90% na ƙimar farko. Sakamakon da ya jagoranci Palmer ya sake nazarin shirinsa na farko, jinkirta, misali, ƙaddamar da alamar Lagonda na alatu a kasuwa.
Lawrence Stroll, mai saka hannun jari, yanzu Shugaba
A watan Maris, ya zo wurin Lawrence Stroll, wanda aka fi sani da kasancewarsa a cikin Formula 1 - shi ne darektan kungiyar Racing Point - bayan da ya jagoranci wani haɗin gwiwar zuba jari wanda zai ba shi damar shigar da daruruwan miliyoyin Yuro a cikin Aston Martin (mai yawa). da ake buƙata don bada garantin fara samar da DBX). Hakanan ya ba da tabbacin samun kashi 25% na kamfanin ga ƙungiyar da Stroll ke jagoranta.
Lawrence Stroll yanzu shine Shugaba na Aston Martin kuma shirin, a yanzu, a bayyane yake: don sake fara ayyukan samarwa (an kuma dakatar da su saboda Covid-19), tare da mai da hankali kan fara samar da DBX. Hakanan za'a ci gaba da ci gaba da tsakiyar injina na baya da manyan motocin motsa jiki, don tabbatar da matsayin Aston Martin a wannan fannin na kasuwa.
Wanene ba ya cikin makomar Aston Martin? Andy Palmer ne adam wata.
Aston Martin DBS Superleggera
Aston Martin yana da sabon Shugaba
Sakamakon rashin kyau na Palmer na iya yin la'akari da shawarar Stroll don maye gurbinsa. Zaɓin sabon Shugaba na Aston Martin ya faɗi ga Tobias Moers , tsohon sojan Daimler fiye da shekaru 25. Kuma tun 1994 ya kasance yana da hannu, musamman, tare da Mercedes-AMG.
Ya haura zuwa saman matsayi na Daimler's high-performance division, bayan da ya dauki matsayin darektan tun 2013. Moers ne daya daga cikin manyan direbobi na fadada ta: tallace-tallace ya tashi daga 70,000 raka'a a 2015 zuwa 132,000 raka'a bara.
Shi ne mutumin da ke da ƙwarewar da ta dace don matsayin Shugaba na Aston Martin, a cewar Stroll:
"Shi ƙwararren ƙwararren ƙwararren ƙwararren ƙwararren ƙwararren ƙwararren ƙwararren ɗan kasuwa ne, tare da ingantaccen rikodin tsawon shekaru da ya kasance tare da Daimler, wanda muke da dogon lokaci da haɗin gwiwa na fasaha da kasuwanci wanda muke fatan zai iya ci gaba.
A lokacin aikinsa, ya san yadda ake faɗaɗa kewayon samfura, ƙarfafa matsayi na alamar da inganta riba. "
Shin zai zama mutumin da ya dace ya juya dukiyar (kusan koyaushe) damuwa Aston Martin? Dole ne mu jira.
Tawagar Razão Automóvel za ta ci gaba ta kan layi, sa'o'i 24 a rana, yayin barkewar COVID-19. Bi shawarwarin Babban Daraktan Lafiya, guje wa balaguron da ba dole ba. Tare za mu iya shawo kan wannan mawuyacin lokaci.