Kun san kalmar 'labarin ya yi littafi'. To, labarin Dalilin Automobile ya yi littafi - mai ban sha'awa ko a'a, wanda ya riga ya zama abin muhawara.
Ba za mu rubuta littafi ba, amma bari mu ji daɗin mu na musamman « MAFI KYAU NA SHEKARAR 2011-2020 » don raba labarin mu tare da ku.
Yaya aka fara duka? Ya wuya? Shin duk mun shirya ne ko kuwa an yi ta ne? Akwai tambayoyi da yawa waɗanda ba mu taɓa amsa muku ba. Ya zuwa yanzu.
Bari mu amsa duk waɗannan tambayoyin kuma bari mu sake duba wasu lokutan da suka yi alama Razão Automóvel, tun daga kafuwar mu har zuwa yanzu. Ta hanyar cin nasara da kuma cin nasara na aikin da, ba tare da kunya ba, yana jagorantar ƙirƙira a cikin bayanan mota a Portugal.
Biyan kuɗi zuwa wasiƙarmu
Amma, kamar yadda ya kamata, bari mu fara a farkon. A gaskiya ma, bari ma mu koma baya kadan. Duniya ta canza sosai har muna jin buƙatar daidaita tarihin Dalilin Mota a cikin lokaci.
Duniya a farkon shekaru goma da suka gabata
An kafa shi a cikin 2012, Razão Automóvel an haife shi a lokacin haɓakar blogosphere da hanyoyin sadarwar zamantakewa. A lokaci guda, halayen amfani na «internet» sun fara canzawa sosai.
A daidai wannan lokacin ne wayoyin hannu suka daina zama "wayoyin hannu" masu ɗaukar nauyi kuma suka fara ɗaukar kansu a matsayin tashoshin mabukaci na gaskiya don abun ciki da nishaɗi. Tun daga lokacin girman allo da ikon sarrafawa ba su daina karuwa ba.
Wayoyin salula sun rasa makullinsu kuma mun sami duniyar damammaki.
Duk wannan yana faruwa akan layi
Ka tuna Farmville? Na sani, yana jin kamar yana cikin wata rayuwa. Amma idan kun tuna, yara da manya sun kamu da wannan wasan. Kwatsam, dare na miliyoyin iyalai ya rabu tsakanin noman karas da wasan opera na sabulu.
A lokacin abin mamaki ne. Amma a yau, babu wanda ya ga abin mamaki cewa mu kullum hade. Daga shekara 9 zuwa 90, kwatsam, kowa yana kan layi… koyaushe! Kuma a kusa da wannan lokacin ne - ƙarshen 2010 da farkon 2011 - abokai huɗu suka fara kallon wannan gaskiyar a matsayin dama. Sunan su? Tiago Luís, Diogo Teixeira, Guilherme Costa da Vasco Pais.
A lokaci guda kuma, dubban shafukan yanar gizo sun bayyana kullun. Hatta namu.
damar mu
Miliyoyin mutane suna kan layi kuma babu tayin ga waɗanda ke son motoci ko kuma suna neman motar su ta gaba. Bai yi mana ma'ana ba. Kuma ƙaramin tayin da ya wanzu a cikin Fotigal ya dogara ne akan gidajen yanar gizon mujallu kuma ba shi da 'yancin kai.Shafukan yanar gizo na kasa da kasa sun kasance masu kima a gare mu, amma muhimman wasiku da kasuwannin kasa sun ci gaba da rasa. A lokacin ne muka yanke shawarar cike wannan fili.
A wannan lokacin, zai zama kyakkyawan fata a ce muna da "ra'ayi". Mun yi, a mafi kyau, gano "bukatar". Bukatar da har yanzu ba ta da asali, suna ko tsari, amma ta dame mu.
Taro na farko na "abu"
Idan kuna tunanin wani babban taro a ofis, tare da zane-zane da zanen Excel, manta da shi. Musanya waɗannan abubuwa don esplanade, wasu na sarauta da yanayi mai kyau.
A cikin wannan mahallin ne a karon farko muka yi magana game da yiwuwar kafa Razão Automóvel - wanda a wancan lokacin ba shi da suna. Yanzu, idan muka waiwaya kan ɗaliban Law, Management da Design, za mu iya cewa ba mu yi wani lahani ba a cikin shirin da muka zayyana na aikin edita.
A lokacin ne muka yanke shawarar cewa zai zama aikin dijital na 100%, dangane da kafofin watsa labarun kuma wanda gidan yanar gizon zai zama babban mahimmanci. Mun san cewa a yau wannan dabarar alama ce a bayyane, amma na yi imani cewa ba mu aikata wani zalunci ba, idan muka ce mun kasance daga cikin na farko a Portugal don yin tunani game da dijital a cikin cikakkiyar hanya.
A ƙarshe, a cikin Yuli 2011, bayan tarurruka da yawa - waɗanda aka ambata a sama - sunan Razão Automóvel ya fito a karon farko. Sunaye a cikin hamayya sun kasance da yawa, amma "Dalilin Automobile" ya ci nasara.
Matsalolin mu "karamin".
A wannan lokacin, ƙware kayan aikin da muke da su - waɗanda wasunsu sababbi ne - babban ƙalubale ne. Kamar yadda kuke gani a fagen iliminmu, babu wanda ya kware sosai wajen gudanar da shirye-shiryen ko social media.Tiago Luís, wanda ya kafa Razão Automóvel kuma kwanan nan ya kammala karatunsa a Gudanarwa, wanda ya ɗauki matakin ƙoƙarin fahimtar yadda ake tsara gidan yanar gizon. Layi kaɗan daga baya, gidan yanar gizon mu na farko ya bayyana. Yana da ban tsoro - gaskiya James ne, dole ne mu yarda… - amma ya sa mu alfahari.
Yayin da Tiago Luís ya yi ƙoƙarin kiyaye Razão Automóvel akan layi, ni da Diogo Teixeira mun yi ƙoƙarin nemo dalilan sha'awar mutane su ziyarce mu.
Da zaran waɗannan zato guda biyu sun cika kaɗan, Vasco Pais ya fara haɓaka ƙirar alamar Razão Automóvel. A ƙasa da komai, mun tashi daga tambari wanda kamar yaro ɗan shekara biyar ya tsara shi zuwa hoton da ya cancanci a girmama kowa a yau.
Mataki na gaba na Dalilin Automotive
Ga mamakinmu, 'yan watanni bayan ƙaddamar da gidan yanar gizon, Razão Automóvel yana girma cikin sauri mai ban mamaki.
Kowace rana daruruwan sababbin masu karatu sun isa gidan yanar gizon kuma dubban mutane sun zaɓi yin rajista a babbar hanyar sadarwar mu: Facebook. Ingantattun labaranmu sun gamsu kuma labaran da muka buga sun fara zama "mai daukar hoto" - kalmar da aka haifa kawai a 2009.
Shi ke nan lokacin da muka gane cewa “abincin girke-girke” na Dalilin Mota yayi daidai. Wani lokaci ne kafin mu tashi daga ɗaruruwa zuwa dubbai masu karatu, kuma daga dubban masu karatu zuwa miliyoyin.
gwajin hanya na farko
Tuni tare da masu sauraro masu daraja a kan gidan yanar gizon mu, wanda aka ci nasara a cikin shekara guda kawai, gayyata na farko don gwaje-gwaje sun fara bayyana. Dalilin Motar ya kasance bisa hukuma akan “radar” na samfuran mota.
Ya kasance dalili biyu na yin liyafa. Na farko saboda a karshe muna iya gwada mota, na biyu saboda Toyota GT86 ce. Muna da motar kwana uku, kuma kwana uku talakan Toyota GT86 bai huta ba.
A lokacin da muka yi amfani da amfani don nuna "duniya" abin da muke fitowa daga. Mun je Kartódromo de Internacional de Palmela (KIP), mun dauki hoton hoto kuma mun cika dandalinmu da duk abin da muka samar a wancan zamani. Sakamako? An yi nasara kuma shine farkon ɗaruruwan gwaje-gwaje.
Daga nan aka fara gayyata. Gwaje-gwaje, gabatarwar duniya, labarai na musamman kuma ba shakka, ƙarin mutane suna bin aikinmu.
Duk tunani. duk tsararru
Sama da shekara guda bayan fara Razão Automóvel, mun fara tsara matakai na gaba na aikinmu. Ɗaya daga cikin sirrin nasararmu shine ainihin wannan: koyaushe muna yin komai da fasaha.
Hoton da aka haskaka yana daga 2013, amma yana iya kasancewa daga 2020. A lokacin, girmanmu kadan ne, amma matsayi da burinmu ba. Matsalolin kuɗi ko fasaha ba su taɓa zama uzuri ba don rashin aiwatar da abin da muke so mu zama.
Akwai muryoyi da yawa da suka sa mu sanyin gwiwa, amma muryoyin da suka gaskata sun fi yin kururuwa. Mun tabbata cewa idan Razão Automóvel ya ci gaba da girma kamar yadda ya yi, zai iya zama wata rana hanyar sadarwa mai ɗorewa - wannan a lokacin da 100% wallafe-wallafen kan layi ba su da yawa.
Wataƙila ita ce babbar hujja ta “ƙaunar kai” da amincewa da kai a rayuwarmu. Mun yi imani da gaske cewa Dalilin Mota zai zama abin da yake a yau. Wannan kadai zai iya ba mu damar yin aiki daga karfe 9:00 na safe zuwa 6:00 na yamma a cikin ayyukanmu kuma a cikin sauran sa'o'i har yanzu muna samun ƙarfin tura dalilin Motar.
shekaru uku masu tsanani
A wannan lokacin, kawai tushen kuɗin shiga na Ledger Automobile shine tallan Google kuma ba shakka… walat ɗin mu. Ƙayyadaddun hanyoyi, wanda ya tilasta mana mu biya aikin editan mu tare da kawai abin da kuɗi ba zai iya saya ba: kerawa da sadaukarwa.
A cikin shekaru uku kacal mutane sama da dubu 50 ne suka biyo mu a Facebook kuma mun samar da dubban daruruwan shafukan yanar gizo kowane wata. Koyaushe mai da hankali ga yanayin ƙasashen duniya da mafi kyawun ayyuka, mu ne farkon waɗanda suka haɓaka gidan yanar gizon mota 100% mai amsawa. A cikin waɗannan ƙananan nasarori ne za mu nemi ƙarfafa don ci gaba.
Duk abin da ke kewaye da mu, komai ya yi kama da haka in ban da Dalilin Mota. A sakamakon wannan bambance-bambancen da jajircewa, a cikin shekaru uku kawai mun sami nasarar cinye babban kadararmu: amincewar masana'antar kera motoci da sha'awar abokan aikinmu.
Shekarunmu uku na farko haka suke, amma yanzu abubuwa sun fara. Za mu ci gaba da mako?