Ya fara ne kawai da BMW X6, amma nasararsa - ya zarce ko da mafi kyawun tsammanin, bisa ga alamar - yana nufin cewa, a cikin 'yan shekarun nan, sashin SUV-Coupé ya ninka shawarwarin tare da shawarwarin zuwa daga Mercedes-Benz. , Audi har ma da Skoda da Renault.
Amma menene dalilan da ke haifar da nasarar wannan tsarin aikin jiki, wanda ya haɗu da ra'ayoyi iri ɗaya iri ɗaya kamar wasan motsa jiki da ke da alaƙa da coupé da haɓakar SUV?
Don ganowa, abokan aikinmu a Autoblog sun tambayi Alexander Edwards, shugaban Strategic Vision, kamfanin ba da shawara kan motoci.
BMW X6 yana daya daga cikin wadanda ke da alhakin "albarka" na SUV-Coupé.
bayanin martaba
A cewar Strategic Vision, akwai dalilai na alƙaluma da na tunani kuma Alexander Edwards yana amfani da yanayin Mercedes-Benz a matsayin misali wanda ke cikin GLC Coupé da GLE Coupé shawarwarinsa a cikin wannan alkuki.
Biyan kuɗi zuwa wasiƙarmu
A cewarsa, masu siyan samfurin SUV-Coupé na Jamus, a matsakaita, shekaru huɗu zuwa biyar ba su wuce na kwastomomi na irin wannan SUV ba.
Bugu da ƙari kuma, bisa ga manazarta, su mutane ne da suka damu sosai game da hoton, ba su da sha'awar farashin farashi kuma suna son ra'ayin sayen samfurin tare da tsarin da ba shi da yawa.
Renault Arkana
Game da wannan, Alexander Edwards ya ce waɗannan abokan ciniki "suna ganin motar a matsayin wani tsawo na kansu (...) Baya ga son motar ta wakilci su, suna son ita ma ta kasance daidai da nasarar da suka samu".
Dalilan da ke bayan alamun fare
Yin la'akari da bayanin martaba na mai siye SUV-Coupé (aƙalla a cikin yanayin Mercedes-Benz), ba abin mamaki bane cewa samfuran suna ci gaba da saka hannun jari a cikin wannan tsari.
Suna roƙon ƙungiyar masu ƙarami, wanda ke taimakawa haɓaka ganuwa da hoton alama a cikin waɗannan yadudduka. Bugu da ƙari, kamar yadda Alexander Edwards ya nuna, gaskiyar cewa masu siyan su ba su da "m" ga farashin tambaya - gabaɗaya 'yan Euro dubunnan mafi girma idan aka kwatanta da daidaitattun SUVs na al'ada - yana ba wa samfuran damar samun fa'ida mafi girma ga kowane ɗayan da aka sayar.
Source: Autoblog
Tawagar Razão Automóvel za ta ci gaba ta kan layi, sa'o'i 24 a rana, yayin barkewar COVID-19. Bi shawarwarin Babban Daraktan Lafiya, guje wa balaguron da ba dole ba. Tare za mu iya shawo kan wannan mawuyacin lokaci.