Ya kasance 1968. Salvador Fernandes Caetano, wanda ya kafa Salvador Caetano - Indústrias Metalúrgicas e Veículos de Transporte SARL, shine babban mai kera gawarwakin bas a ƙasar.
Hanyar da ya fara tafiya tun yana ɗan shekara 20, wanda a cikin ƙasa da shekaru 10 ya kai shi ga jagorancin masana'antu a Portugal.
Shi ne Salvador Caetano I.M.V.T wanda ya gabatar a Portugal, a cikin 1955, fasahar gina cikakken aikin jiki na karfe - yana tsammanin duk gasar, wanda ya ci gaba da amfani da itace a matsayin babban kayansa. Amma ga wannan mutumin daga farkon tawali’u, wanda ya fara aiki tun yana ɗan shekara 11 a gine-gine, sana’ar gyaran jiki bai isa ba.
“Aikin kasuwancinsa” ya tilasta masa ya ci gaba:
Salvador Fernandes CaetanoDuk da nasarorin da aka samu a cikin masana'antu da jikin bas [...], Ina da madaidaicin ra'ayi mai mahimmanci game da buƙatar haɓaka ayyukanmu.
Girman masana'antu da martabar da kamfanin Salvador Caetano ya samu a halin yanzu, yawan mutanen da ya yi aiki da kuma alhakin da ya zayyana, ya shagaltar da tunanin wanda ya kafa "dare da rana".
Salvador Fernandes Caetano ba ya son yanayi na yanayi da yanayin gasa sosai na masana'antar aikin jiki don kawo cikas ga ci gaban kamfanin da makomar dangin da suka dogara da shi. Daga nan ne shigar da harkar kera motoci ta zama daya daga cikin hanyoyin da za a iya bambanta ayyukan kamfanin.
Shigar Toyota zuwa Portugal
A cikin 1968 Toyota, kamar duk samfuran motocin Japan, kusan ba a san su ba a Turai. A cikin ƙasarmu, samfuran Italiyanci da Jamusanci ne suka mamaye kasuwa, kuma yawancin ra'ayoyin sun kasance marasa fata game da makomar samfuran Jafananci.
Ra'ayin Salvador Fernandes Caetano ya bambanta. Kuma da aka ba da rashin yiwuwar kamfanin Baptista Russo - wanda yake da dangantaka mai kyau - don tara shigo da samfurin Toyota tare da wasu nau'o'in (BMW da MAN), Salvador Caetano ya ci gaba (tare da goyon bayan Baptista Russo) don kokarin cimma nasara. kwangilar shigo da Toyota na Portugal.
Salvador Fernandes CaetanoMun fara tattaunawa da Toyota - waɗanda ba su da sauƙi - amma, a ƙarshe, sun ƙare cewa mun kasance kyakkyawan fare, idan aka ba mu damar [...]
An siyar da rukunin farko na Toyota Corolla (KE10) 75 na farko da aka shigo da su Portugal.
Bayan shekara guda kawai, kyakkyawan fata game da makomar samfurin Toyota ya bayyana a cikin yakin talla na farko da aka gudanar a kasarmu, tare da taken: "Toyota yana nan ya zauna!".
Toyota, Portugal da Turai
Shekaru 5 kacal bayan farkon tallace-tallacen Toyota a yankin Portuguese, a ranar 22 ga Maris, 1971, an buɗe masana'anta ta farko ta alamar Japan a Turai a Ovar. A wancan lokacin taken "Toyota na nan don zama!" An sami sabuntawa: "Toyota yana nan don zama kuma ya tsaya da gaske...".
Bude masana'anta a Ovar wani muhimmin ci gaba ne na tarihi ga Toyota, ba kawai a Portugal ba har ma a Turai. Alamar, wacce ba a taɓa sani ba a Turai, tana ɗaya daga cikin mafi saurin girma a duniya kuma Portugal ta kasance mai yanke hukunci don nasarar Toyota a cikin «tsohuwar nahiyar».
Salvador Fernandes CaetanoA cikin watanni tara mun yi nasarar gina babbar tashar hada-hadar hada-hadar kudi mafi girma da inganci a kasar, wanda ba wai kawai ya bai wa Jafanan Toyota na Japan mamaki ba har ma da manya da manyan ’yan fafatawa.
Yana da mahimmanci a ambaci cewa ba duk abin da ya kasance "gado na wardi". Bude na Toyota factory a Ovar ya, haka ma, wani nasara ga dagewar Salvador Fernandes Caetano a kan daya daga cikin mafi rigima dokokin Estado Novo: da Industrial Conditioning Law.
Watanni 9 kacal. Lokaci ya yi da za a aiwatar da masana'antar Toyota a Ovar.
Wannan doka ce ta tsara lasisin masana'antu a yankunan da ake la'akari da mahimmanci ga tattalin arzikin Portugal. Wata doka da a aikace ta kasance don iyakance shigowar sabbin kamfanoni cikin kasuwa, wanda ke ba da tabbacin sarrafa kasuwa ta hanyar kamfanonin da aka riga aka girka, tare da nuna kyama ga gasar kyauta da kuma gasar kasar.
Wannan doka ce ta zama babbar cikas ga shirin Salvador Fernandes Caetano na Toyota a Portugal.
A lokacin, babban darektan Indústria do Estado Novo, Engº Torres Campo, ya yi adawa da Salvador Caetano. Bayan doguwar ganawa mai tsanani ne Sakataren Harkokin Masana'antu na lokacin, Engº Rogério Martins, ya yi nuni da tsayin daka da girman burin Salvador Fernandes Caetano na Toyota a Portugal.
Tun daga wannan lokacin, masana'antar Toyota a Ovar ta ci gaba da aiki har zuwa yau. Samfurin da aka samar na tsawon lokaci mafi tsawo a wannan masana'anta shine Dyna, wanda tare da Hilux ya ƙarfafa siffar alamar ƙarfi da aminci a Portugal.
Toyota Corolla (KE10).
Toyota a Portugal yau
Ɗaya daga cikin shahararrun kalmomin Salvador Fernandes Caetano shine:
"Yau kamar jiya, aikinmu ya ci gaba da zama makoma."
Ruhun da, bisa ga alamar, har yanzu yana da rai sosai a cikin aikinsa a cikin ƙasa na ƙasa.
Daga cikin abubuwan da suka faru a tarihin Toyota a Portugal har da zuwan kasuwar kasa ta kasa ta farko da aka fara samar da kayayyaki, Toyota Prius, a cikin 2000.
A 2007 Toyota ya sake yin aikin farko tare da ƙaddamar da Prius, yanzu tare da caji na waje: Prius Plug-In (PHV).
Girman Toyota a Portugal
Tare da hanyar sadarwar dillalai 26, dakunan nuni 46, shagunan gyara 57 da siyar da sassa, Toyota/Salvador Caetano yana ɗaukar kusan mutane 1500 a Portugal.
Wani muhimmin ci gaba a cikin haɓakar motoci masu amfani da wutar lantarki shi ne ƙaddamar da Toyota Mirai - sedan mai na farko a duniya, wanda ya fara yawo a Portugal a cikin 2017 don bikin shekaru 20 na fasahar haɗin gwiwa.
A dunkule, Toyota ya sayar da motoci masu amfani da wutar lantarki sama da miliyan 11.47 a duk duniya. A Portugal, Toyota ya sayar da fiye da 618.000 motoci da kuma a halin yanzu yana da wani kewayon 16 model, na wanda 8 model da "Cikakken Hybrid" fasahar.
A cikin 2017, alamar Toyota ta ƙare shekara tare da kason kasuwa na 3.9% daidai da raka'a 10,397, karuwar 5.4% idan aka kwatanta da shekarar da ta gabata. Ƙaddamar da matsayin jagorancinsa a cikin lantarki na motoci, ya sami gagarumin karuwa a sayar da motocin matasan a Portugal (raka'a 3,797), tare da haɓaka na 74.5% idan aka kwatanta da 2016 (raka'a 2,176).