Alfa Romeo, Seat, Audi da Volkswagen sune kawai misalan samfuran da Walter de Silva ya canza gaba daya. Sana'a na baya-bayan nan na ɗaya daga cikin mahimman masu ƙira a cikin masana'antar kera motoci.
A karshen wannan watan Walter de Silva zai yi murabus a matsayin darektan zane na rukunin Volkswagen. Sanarwar da ta ba masana'antar mota mamaki, kuma ta zo ba tare da wani dalili na wannan yanke shawara na gaggawa ba - jita-jita game da murabus dinsa na da yawa, ba ko kadan ba saboda Walter de Silva zai kai shekarun ritaya ne kawai a cikin Fabrairu na shekara mai zuwa.
Ko saboda badakalar dieselgate? Shin tsare-tsaren tanadin farashi ne a Rukunin VW (sassan ƙira sun haɗa da) wanda ya kori Walter da Silva? Za a sake cike kujerar da kuka bari? Gaskiya ne cewa babu wanda ba za a iya maye gurbinsa ba, amma ba zai zama da sauƙi a sami wanda zai iya maye gurbin wani mutum wanda, a lokaci guda, ke da alhakin zayyana dukkanin samfurori na ɗaya daga cikin manyan kamfanonin masana'antu a duniya.
Ba shi yiwuwa a mai da hankali kan aikin shekaru 43 a cikin ƴan ƴan sakin layi. Ya zama ma da wahala lokacin da babban aikinsa ya haɗa da kera motoci, masana'antu da ƙirar ciki - Walter de Silva aikinsa littafi ne mai kauri mai kauri. Wannan ya ce, zauna tare da yuwuwar taƙaitaccen aikin da ya yi, a zahiri ya mai da hankali kan rawar da ya taka a masana'antar kera motoci.
Sana'ar da aka yiwa alama da nasara
An haifi Walter de Silva a Italiya a shekara ta 1951, kuma ya fara aikinsa a Cibiyar Salon Fiat a 1972, ya bar 1975 a Studio R. Bonetto, inda ya yi aiki a yankin zane na ciki. A cikin 1979, ya ɗauki matsayin daraktan ƙirar masana'antu da kera motoci a I.De.A kuma ya kasance a can har zuwa 1986, inda, bayan ɗan gajeren lokaci a Trussardi Design Milano, ya ɗauki ayyukan mai zane a Alfa Romeo.
"Daya daga cikin mahimman abubuwan da Audi ya gani shine mawallafinsa: grille guda ɗaya. frame guda ɗaya)”
A matsayin darektan zane na alamar Italiyanci, ya sa ido da kuma yarda da ci gaban shawarwari don mafi yawan nau'ikan nau'ikan. Ya kasance kamar haka tare da 155, ta Ercole Spada (I.De.A), tare da 145 mai ban sha'awa, ta Chris Bangle mai rikitarwa kuma ya ƙare tare da GTV da Spider ta Pininfarina.
Ta hannun nasa ne Alfa Romeo ya san ɗayan mafi kyawun lokacinsa (idan ba mafi kyawun…) na tarihin kwanan nan ba, lokacin da ya sanar da mu a cikin 1997 piu bello Alfa Romeo 156.
Ya kasance farkon sabon zamani na gani don alamar Italiyanci. Alfa Romeo ya watsar da tsarin geometric, lebur da creased wanda ya kasance tare da alamar shekaru da yawa, kuma ya maye gurbinsa da ƙarin yanayi da ingantaccen harshe - fusing ladabi da dynamism a cikin haɗin kai da jituwa, wahayi zuwa ga nassoshi daga 50s da 60s. kamar Giulietta da Giulia.
BA ZA A WUCE ba: Har yanzu muna da lokaci mai tsawo don jiran magajin Nissan GT-R R35…
Daga wannan lokacin kuma ana samun Alfa Romeo 166 da 147 - kodayake waɗannan samfuran sun zo kan siyarwa a lokacin da Walter de Silva ya riga ya yi watsi da Alfa Romeo kuma ya koma wurin zama a 1998, bisa gayyatar Ferdinand Piech.
Gayyatar ta fito ne daga sha'awar Volkswagen don canza alamar Sipaniya zuwa nau'in Volkswagen Alfa Romeo: alama mai ƙarfi, fitaccen wasa amma a lokaci guda na gama gari. Don wannan, babu wani abu mafi kyau fiye da "sata" mai zane wanda ya sami wannan daga alamar Italiyanci.
Walter de Silva ya yarda. Tunanin Salsa na ma'auni a cikin shekara ta 2000 zai zama ma'auni na gani don Kujeru na gaba. Abin takaici, akwai ƙarancin samfura waɗanda ke ƙarfafa wannan jijiyar wasanni da aka yi niyya don alamar. Sabon salon ɗaiɗaikun ɗaiɗaikun ɗaiɗaikun ɗaiɗaikun ɗaiɗaikun ɗabi'a, mai ƙarfi da Latin wanda Salsa ta yi muhawara zai haifar da abubuwan hawa masu amfani da halaye na yau da kullun, kamar Altea ko Leon.
"Dogon aiki, mai arziki da ban mamaki, wanda ya shafe fiye da shekaru arba'in, ya kai ta samun lambar yabo ta Compasso d'Oro a 2011."
Da yake magana game da hakan, har yanzu ba mu yafe wa Rukunin Volkswagen ba saboda rashin motsa Tango mai ban sha'awa zuwa layin samarwa. Da an yi nasara:
A shekara ta 2002 Walter de Silva ya zama darakta mai ƙira a cikin abin da ake kira ƙungiyar Audi a lokacin, wanda ya haɗa da Audi, Seat da Lamborghini.
Ɗaya daga cikin mahimman abubuwan da ke cikin ainihin gani na Audi shi ne ya ƙera shi: grille guda ɗaya, wanda ya haifar da haɗuwa na babba da ƙananan grille zuwa kashi ɗaya. Wannan yanayin, wanda ke ci gaba har zuwa yau, ya ba wa Ingolstadt alama mai ƙarfi, mara lokaci kuma mai ban sha'awa na ƙirar ƙirar da ta rasa.
Model irin su Audi A6 na 2005, Q7 na farko, ƙarni na biyu na TT, Audi R8 da Audi A5, wanda de Silva ya kira shi a matsayin gwaninta, shi ma ya fito daga hazakarsa a wannan lokacin. A shekara ta 2007, Martin Winterkorn ya karbi ragamar shugabancin kungiyar Volkswagen, bayan ya jagoranci Audi, kuma ya tafi tare da shi Walter de Silva, wanda aka ba shi mukamin daraktan zane na dukan kungiyar.
Tun daga wannan lokacin, ayyukansa sun fi mayar da hankali kan ƙirƙira da sarrafa al'adu da tsarin ƙira wanda ya zama gama gari ga duka ƙungiyar, tare da ba da tabbacin samun yancin kai ga dukkansu. Ba tare da la'akari da yancin cin gashin kai da aka yi tallar ba, a ƙarƙashin sandar Walter de Silva sakamakon ya kasance mai girma da kuma sukar haɗin kai na duk samfuran, musamman ma manyan samfuran: Volkswagen, Audi, Seat da Skoda.
Duk da wasu nau'ikan abubuwan gani daban-daban, wuraren gani suna da alama sun zama gama gari: tsaftataccen ado - a wasu lokuta suna kula da ƙarancin ƙima kuma ƙirar samfura ta rinjayi -, saman saman da ke ƙasa da ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun layukan, tare da layi ɗaya ko biyu masu kyau. ƙarin abubuwan da aka ayyana ta madaidaiciyar kwane-kwane, tare da madaidaicin madaidaicin madaidaicin.
Jerin samfurori da ra'ayoyi sun kasance masu yawa tun lokacin da ya ɗauki ayyukan kulawa na gabaɗaya na ƙungiyar, amma samfura irin su Volkswagen Golf 7 ko Volkswagen sama!, Lamborghini Aventador ko Audi Prologue ya fito waje, wanda ya sanar da sabon harshe na alama, a tsakanin mutane da yawa. wasu.
A wannan shekara, a cikin Satumba, ya karbi ragamar shugabancin Italdesign (wanda Audi ya samu a cikin 2010), bayan tafiyar mai kafa Giorgetto Giugiaro da dansa Fabrizio ba zato ba tsammani. Tare da murabus din nasa, za a kuma dakatar da aikinsa a Italdesign - duk da cewa ya shafe watanni biyu kacal.
Dogon aiki, mai arziki da ban mamaki wanda ya shafe fiye da shekaru arba'in, a cikin 2011 ya sami babbar lambar yabo ta Compasso d'Oro, daya daga cikin mafi girman rarrabuwa da aka baiwa mai zane. Duk da tafiyarsa, de Silva zai ci gaba da kasancewa tare da ƙungiyar Volkswagen a matsayin mai ba da shawara, kuma duk da cewa ba a shirye-shiryen nan da nan ba, bari mu yi fatan cewa mai zane zai ci gaba da aiki.