Ƙarshen ta fito ne daga Brand Finance, wani kamfani mai ba da shawara na kasa da kasa wanda ke aiki a fannin kimantawa da ma'anar darajar samfuran, wanda kuma ya gabatar da matsayi na 2018 na mafi kyawun motoci. Wanda ya bayyana tashin farko na Mercedes-Benz, bayan da suka yi nisa da abokan hamayyar Toyota da BMW.
Dangane da wannan binciken, alamar Stuttgart ta samu, idan aka kwatanta da bugu na ƙarshe na martaba, babban ci gaba mai girma dangane da ƙimar alama, yin rajista, a cikin wannan yanki, haɓaka mai ban sha'awa na 24%. Sakamakon da ya sanya ya zama alamar mota mafi daraja a duniya, tare da ƙayyadaddun darajar Yuro biliyan 35.7.
A baya, a cikin muƙamai masu zuwa, akwai shugaban da ya gabata, Toyota Japan, wanda darajarsa ta kai Yuro biliyan 35.5, tare da matsayi na uku da na ƙarshe na wanda ya zo na biyu a baya, kuma BMW na Jamus, yana da darajar Yuro biliyan 33.9. .
Aston Martin shine alamar da ta fi daraja, Volkswagen shine rukuni mafi mahimmanci
Har ila yau, daga cikin abubuwan da suka cancanci a ba da haske, magana game da tashin hankali na Aston Martin, tare da haɓakar 268%, wanda ya fara zama daraja, a cikin 2018, wani abu kamar 2.9 biliyan Tarayyar Turai. Bayan ya tashi daga matsayi na 77 a baya zuwa matsayi na 24 a halin yanzu.A cikin ƙungiyoyin motoci, ƙungiyar Volkswagen ta kasance mafi daraja, wanda aka kimanta a wani abu kamar Yuro biliyan 61.5.
Motocin lantarki: Tesla ya tashi mafi a cikin tsammanin mabukaci
Daga cikin motocin lantarki da kuma ko da yake har yanzu suna da nisa daga mafi yawan magina na gargajiya, sun taimaka ta hanyar tayin cewa a yau ya ƙunshi duka injunan konewa da tsarin motsa jiki da na lantarki, wani muhimmin mahimmanci ga Tesla na Amurka, wanda kawai ya tashi daga bara. Matsayi na 19, godiya ga karuwar 98%. Don haka, yana da darajar Yuro biliyan 1.4. Kuma, wannan, duk da m labarai na jinkiri da fasaha matsaloli a cikin samar da sabon Model 3.
Brand Finance tsakanin waɗanda suka kafa ISO 10668
Game da Brand Finance, marubucin binciken, ba kawai mai ba da shawara ba ne wanda aikinsa ya mayar da hankali kan ƙayyade ƙimar samfuran, har ma ɗaya daga cikin kamfanonin da suka taimaka wajen kafa sigogi na kasa da kasa da aka yi amfani da su don ayyana waɗannan dabi'u. Sun haifar da ma'aunin ISO 10668, sunan da aka ba da tsarin tsari da hanyoyin da aka yi amfani da su wajen tantance ƙimar samfuran.
Ƙara cewa, a cikin ƙayyade ƙimar ƙarshe, ana la'akari da abubuwa da yawa, waɗanda kuma suke da wakilci a cikin amincewa da kowane nau'i. Kuma, saboda haka, a cikin darajar kowane ɗayansu.