Lokacin yakin bayan yakin ya kasance lokacin tashin hankali ga masana'antar motocin Jamus. Ƙoƙarin yaƙi ya sa ƙasar ta durƙusa, layukan samar da kayayyaki sun daina aiki da haɓaka sabbin samfura.
A cikin wannan mahallin, BMW na ɗaya daga cikin samfuran da suka fi shan wahala. Kodayake 502 Series har yanzu yana da ƙwarewa sosai a fasaha kuma 507 roadster yana ci gaba da yin mafarki da yawa na masu siye, samarwa bai isa ba kuma mai titin 507 yana asarar kuɗi. Motocin da suka ajiye wutar Bavarian Motor Works suna ci a ƙarshen shekarun 1950 sune ƙananan Isetta da 700.
Wani harshen wuta da a shekarar 1959 ya kusa kashewa. Kodayake injiniyoyi da masu ƙirar ƙirar sun riga sun riga sun shirya sabbin samfura, alamar ba ta da isasshen ruwa da garantin da masu kaya ke buƙata don ci gaba zuwa samarwa.
Bankruptcy ya kusa. Dangane da lalacewar BMW, babban kamfanin kera motoci na Jamus a lokacin, Daimler-Benz, yayi la'akari sosai da samun wannan alama.
Harin da abokan hamayyar Stuttgart suka yi
Ba game da ƙoƙarin kawar da gasar ba ne - ba don komai ba saboda a lokacin BMW ba ta da wata barazana ga Mercedes-Benz. Shirin shi ne mai da BMW ya zama mai siyar da kayayyaki ga Daimler-Benz.
Tare da masu ba da lamuni akai-akai suna buga kofa kuma majalisar ayyuka ta matsa lamba kan alamar saboda halin da ake ciki a kan layin samarwa, Hans Feith, shugaban hukumar BMW, ya fuskanci masu hannun jari. Daya daga cikin biyun: ko dai ya ayyana fatarar kudi ko kuma ya yarda da shawarar abokan hamayyar Stuttgart.
Ba tare da fatan tayar da zato game da Hans Feith ba, ya kamata a lura da cewa "kwatsam" Feith shi ma wakilin Deutsche Bank ne, kuma "da dama" (x2) Deutsche Bank na ɗaya daga cikin manyan masu lamuni na BMW. Kuma wannan "da zarafi" (x3), Deutsche Bank na ɗaya daga cikin manyan masu kudi na Daimler-Benz. Dama kawai, ba shakka...
A ranar 9 ga Disamba, 1959, ya kasance kusa (kadan kadan) fiye da na Hukumar gudanarwar BMW ta yi watsi da shawarar da Daimler-Benz ta yi na siyan BMW. Mintuna kadan gabanin kada kuri’ar, akasarin masu hannun jarin sun ja da baya kan shawarar.
An ce ɗaya daga cikin waɗanda ke da alhakin wannan jagorar shine Herbert Quandt (a cikin hoton da aka haskaka). Quandt, wanda a farkon tattaunawar ya goyi bayan siyar da BMW, ya canza ra'ayinsa yayin da tsarin ke ci gaba, yana shaida yadda ƙungiyoyin ƙungiyoyin suka yi da kuma rashin kwanciyar hankali a cikin layukan samarwa. Zai zama ƙarshen alamar ba kawai a matsayin mai kera mota ba har ma a matsayin kamfani.
Amsar Quandt
Bayan dogon tunani Herbert Quandt ya yi abin da 'yan kaɗan ke tsammani. Sabanin shawarwarin da manajojinsa suka bayar, Quandt ya fara haɓaka haɗin gwiwarsa a babban birnin BMW, kamfani mai fatara! Lokacin da hannun jarinsa ya kusa kusan kashi 50%, Herbert ya je ya kwankwasa kofar jihar Bavaria ta tarayya don rufe wata yarjejeniya da za ta ba shi damar ci gaba da sayen BMW.
Godiya ga garantin banki da kuma ba da kuɗaɗen kuɗaɗen cewa Herbert ya iya yarda da bankin - sakamakon kyakkyawan sunan da yake da shi a cikin «square» -, a ƙarshe ya zama babban babban birnin don fara samar da sabbin samfuran.
Ta haka ne aka haifi Neue Klasse (New Class), samfuran da za su zo su zama tushen BMW da muka sani a yau. Na farko samfurin a cikin wannan sabon kalaman zai zama BMW 1500, wanda aka gabatar a 1961 Frankfurt Motor Show - kasa da shekaru biyu ya wuce tun da fatarar halin da ake ciki.
BMW 1500 ya kasance har ma samfurin farko na alamar da ya ƙunshi "Hofmeister kink", sanannen yankewa a kan ginshiƙin C ko D da aka samu a duk nau'in BMW.
Yunƙurin BMW (da daular dangin Quandt)
Shekaru biyu bayan gabatarwar 1500 Series, an ƙaddamar da jerin 1800. Bayan haka, alamar Bavarian ta ci gaba da ƙara tallace-tallace bayan tallace-tallace.
Duk da haka, a cikin shekaru da yawa Quandt ya fara decentralize management na iri daga mutumin, har sai a 1969 ya dauki wani yanke shawara cewa tabbatacce (kuma har abada) ya shafi makomar BMW: hayar injiniya Eberhard a matsayin janar manajan BMW von Kunheim.
Eberhard von Kunheim shi ne mutumin da ya ɗauki BMW a matsayin alamar gama gari kuma ya mayar da ita babbar alamar da muka sani a yau. A wancan lokacin Daimler-Benz bai kalli BMW a matsayin alamar kishiya ba, ku tuna? To, abubuwa sun canza kuma a cikin 80s ma sun yi gudu bayan asarar.
Herbert Quandt zai mutu a ranar 2 ga Yuni, 1982, makonni uku kacal da cika shekaru 72. Ga magadansa ya bar wata katafariyar uba, wadda ta ƙunshi hannun jari a wasu manyan kamfanonin Jamus.
A yau dangin Quandt sun kasance masu hannun jari a BMW. Idan kun kasance mai sha'awar alamar Bavaria, hangen nesa da ƙarfin zuciya na wannan ɗan kasuwa ne kuke bin samfuran irin su BMW M5 da BMW M3.
