Wannan shi ne yadda Herbert Diess, darektan kamfanin Volkswagen, ya bayyana barazanar da Tesla ke yi a taron "farko" na shekara-shekara don alamar Jamus.
Duk da shekaru takwas na wanzuwa, shine karo na farko da Volkswagen ke gudanar da taron shekara-shekara wanda aka keɓe kawai ga alamar Volkswagen kawai ba tare da haɗa sauran samfuran cikin ƙungiyar ba. Alamar ta gabatar da sakamakon kuɗin kuɗin kwata na farko kuma yayi magana game da makomar alamar.
Makomar ta dogara da aiwatar da shirin Canza 2025+ , saita a cikin Dieselgate bayan. Wannan shirin yana neman ba kawai don tabbatar da dorewar ƙungiyar Volkswagen gaba ɗaya ba, har ma don canza alamar (da ƙungiyar) zuwa jagorar duniya a cikin motsi na lantarki.
A cikin wannan shirin, wanda za a aiwatar da shi a matakai uku, za mu ga, har zuwa 2020, alamar ta mayar da hankali kan ingancin aiki, inganta yawan aiki da kuma kara yawan aiki.
Daga 2020 zuwa 2025, burin Volkswagen shine ya zama jagorar kasuwa a cikin motocin lantarki da haɗin kai. Wata manufa ita ce a kara yawan ribar da aka samu a lokaci guda da kashi 50 cikin dari (daga kashi 4% zuwa 6%). Bayan 2025, hanyoyin motsi za su zama babban abin da Volkswagen ya fi mai da hankali.
Barazanar Tesla
Shirin Volkswagen na sayar da motocin lantarki miliyan daya a cikin 2025 - har zuwa nau'ikan 30 za a kaddamar da su a cikin wannan lokacin - na iya samun birki mafi girma a Tesla. Alamar Amurka tana shirin ƙaddamarwa, daga baya a wannan shekara, da Model 3 , kuma yayi alkawarin farashin kai hari a Amurka, farawa daga $35,000.
Maginin Ba’amurke, duk da haka, ƙanƙanta ne. A bara, ya sayar da kusan raka'a 80,000, idan aka kwatanta da ƙungiyar Volkswagen miliyan 10.
Duk da haka, tare da Model 3, Tesla yayi alƙawarin girma da yawa a ƙarshen 2018, ya kai 500,000 motoci a kowace shekara, kuma yana nufin ninka wannan darajar a farkon shekaru goma masu zuwa. Wannan ba shakka, daidai da tsare-tsaren Elon Musk.
Tsakanin tsare-tsaren biyu, akwai ma'ana gama gari: samfuran biyu sun zo daidai da adadin raka'a da suke son siyarwa a kowace shekara. Duk da haka, hanyar zuwa wurin tana diametrically sabanin. Wanne zai yi aiki mafi kyau: farawa tare da motocin lantarki da aka tabbatar, amma tare da manyan ƙalubale a cikin sikelin samar da shi, ko masana'anta na gargajiya, wanda ya riga ya kasance mai girma, amma dole ne ya canza ayyukansa?
Herbert Diess, Shugaba na Volkswagen, ya dage cewa Volkswagen zai sami fa'ida mai yawa akan Tesla dangane da farashi, godiya ga tsarin sa na MQB da MEB - don motocin lantarki - waɗanda ke ba da damar rarraba farashi akan adadi mai yawa na samfura da samfuran.
“ dan takara ne da muke dauka da muhimmanci. Tesla ya fito ne daga babban sashi, duk da haka, suna saukowa daga sashi. Burinmu ne, tare da sabon tsarin gine-ginen mu dakatar da su a can, mu sarrafa su” | Herbert mutu
Duk da bambance-bambance masu banƙyama na sikelin, canjin Volkswagen zuwa motsi na lantarki zai buƙaci saka hannun jari mai yawa, don haka farashi. Ba wai kawai dole ne su saka hannun jari a cikin fasahar lantarki ba, za su kuma kula da matakin saka hannun jari a cikin juyin halittar injunan konewa na ciki don saduwa da ƙaƙƙarfan ƙa'idodi masu tsauri.
"Duk abin da Tesla ya yi, za mu iya kai shi" | Herbert mutu
BA ZA A WUCE BA: Dalilin Mota yana buƙatar ku
A cewar Diess, waɗannan hauhawar farashin za a daidaita su tare da tsarin ɗaukar farashi. Wannan shiri da aka riga aka fara shi, zai kai ga rage yawan kudaden da ake kashewa na Euro biliyan 3.7 a duk shekara da kuma rage yawan ma'aikata, a duniya, da 30,000 nan da shekarar 2020.Wanene zai yi nasara a cin kasuwa da motocin lantarki? A 2025 mun dawo magana.
Source: Financial Times