Sōzō kalma ce ta Jafananci wacce ke nufin "tunanin da halitta" a cikin Fotigal. Kuma shine mafarin sabon matsayi na Honda a Portugal.
Sōzō, wanda ya samo asali daga haɗin gwiwa tsakanin Domingo Alonso Group da Salvador Caetano, shine sabon mai shigo da kaya na Honda a Portugal. Kamfanin ya fara aiki a ranar 1 ga Afrilu, kuma ga Shugaba da Manajan Darakta Sérgio Ribeiro, shigo da alamar Honda zuwa Portugal ya zama babban aiki mai ban sha'awa da kalubale:"Mun yi imani da babban yuwuwar alamar kuma babban burinmu shine, a zahiri, don cimma ci gaban tallace-tallace mai dorewa wanda ya dace da yuwuwar Honda Automóveis a Portugal. Ci gaban mu zai kasance da ƙarfi da goyan bayan ingantaccen samfuri da dabarun tallace-tallace, haka kuma ingantaccen hanyar sadarwar dillali mai fa'ida da gasa."
GWADA: Mun riga mun kori ƙarni na 10 Honda Civic
Sérgio Ribeiro kuma ya yaba da hoton Honda a Portugal, al'adun gargajiya da Sōzō ya yi niyyar yin amfani da shi:
“Har ila yau, dabararmu za ta kunshi sake farfado da Honda, ta hanyar zuba jari mai karfi a fannin sadarwa da hulda da jama’a, wanda zai ba mu damar yin amfani da wannan alama tare da jawo sabbin masu amfani da su, wadanda a al’adance, ba za su yi tunanin sayen motar Honda ba. Kuma mun fara wannan ƙalubalen ta hanya mafi kyau, tun wannan watan za mu ƙaddamar da ƙarni na 10 na Honda Civic, ɗaya daga cikin mafi kyawun samfuran alama a Portugal.
Muna tunatar da ku cewa Honda ya kasance a Portugal tun 1974 kuma a halin yanzu yana da wurin shakatawa na fiye da 125,000.
