Dabarar samun ƙasa ga Mercedes-Benz, BMW da Audi a Turai shine don tallata abokan cinikin cewa Farawa ya ce ba sa bukatar sake shigar da dillanci ko taron bita idan sun sayi daya daga cikin samfuransu.
A cikin watan Nuwamba 2015 duniya ta san Farawa, alamar ƙima na ƙungiyar Koriya ta Kudu Hyundai, wacce ta fara daidai a kasuwannin cikin gida, sannan Amurka ta Amurka, Rasha, Australia, Gabas ta Tsakiya da China (kawai a cikin Afrilu 2021) .
Ba abin mamaki ba ne cewa shiga Turai ya ɗauki ɗan lokaci kaɗan, sanin cewa martabar manyan kamfanonin Jamus suna da ƙarfi sosai (kamar na Volvo da, daɗaɗawa bayan juriya na farko, na Lexus), kasancewar kuma a cikin wannan yanki cewa. abokin ciniki ya fi buƙata. Kamar yadda Dominique Boesch darekta janar na Farawa a Turai ya yi bayani:
Dominique Boesch, Babban Daraktan Farawa Turai"Wannan zai zama babban kalubalen mu, saboda masu amfani da Turai a cikin wannan kasuwar da aka yi niyya shine mafi ilimi da nema a duniya, amma na san mun shirya."
Tyrone Johnson, darektan fasaha na sabon alamar, ya goyi bayan wannan ra'ayin, yana mai tabbatar da cewa "samfurin da aka fara sayar da su a wannan shekara sun kasance manufa don gyare-gyare masu mahimmanci dangane da chassis da injuna, tare da gwaje-gwaje masu yawa a kan tashar Nürburgring, ba don cimma nasara ba. mafi kyawun lokutan cinya, amma don samar da mafi kyawun kwanciyar hankali a cikin motocinmu."
Farawa yana farawa da ƙima mai yawa dangane da ingancin samfuran sa, ko Albert Biermann, mai lamba 1 mai ƙarfi a cikin samfuran ƙungiyar, ya zama abin magana a cikin wannan masana'antar bayan shekaru masu yawa yana jagorantar haɓaka BMW M wanda ke da alaƙa da haɓakar haɓakar BMW M. tunani a cikin wannan babin.
Sanin kasuwar Turai da abin da abokin ciniki ke so shine, a gaskiya ma, mahimmanci a cikin zaɓi na masu gudanarwa da yawa na Farawa, farawa tare da babban manajan sa, Boesch, wanda daga hedkwatar kamfanin a Frankfurt (na ɗan lokaci a cikin ginin kamar Hyundai, a Offenbach). , amma tare da tafiya zuwa sararin samaniya da aka tsara don 'yan watanni masu zuwa) za ta ba da rahoto kai tsaye ga Jay Chang, Shugaba na Farawa a Seoul.
Zai yi amfani da kwarewar da ya samu a cikin shekaru 20 da ya yi a Audi, a cikin aiki a lokacin da ya kasance babban manajan alamar zobe a Koriya ta Kudu, Japan da China, kafin ya koma Turai a matsayin darektan tallace-tallace na Audi kuma daga baya , darektan kamfanin. Dabarun Kasuwancin Duniya na gaba.
kula da abokin ciniki
Kuma daidai ne a cikin wannan yanki cewa za a aiwatar da wasu ra'ayoyin da Farawa ke son kawo canji ga wasu a Turai, kamar yadda Boesch ya ce:
Dominique Boesch, Babban Daraktan Farawa Turai"A cikin shirin na shekaru biyar da muka yi yarjejeniya da kowane abokin ciniki, ana sa ran za a tattara motar ku a mayar da ku gida / ofishin ku ta hanyar Genesus Personal Assistant, don haka ba sai kun koma wurin dillanci ko bita a cikin ku ba. rayuwa."
Ba abin mamaki ba ne, saboda haka, cewa cibiyar sadarwa na rangwamen da aka rage (da farko kawai uku - London, Zurich da Munich -, amma tare da wani shirin fadada) da kuma don haka da cewa kwanciyar hankali ne mai girma, a cikin shekaru biyar jiyya shirin ga Abokin ciniki na Genesus ya haɗa da garantin abin hawa, taimakon fasaha, taimakon gefen hanya, motar maye gurbin kyauta, da taswirorin kan iska da sabunta software da aka aika zuwa motar.
Farawa GV80
Wani batu da ya dogara da dabarun tallan shine saitin farashin guda ɗaya, wanda ba za a iya sasantawa ba, al'adar da ke da mahimmanci ga Apple kuma wanda yanzu ya fara aiki a cikin motoci (sashin da zai sami ƙalubale masu ban sha'awa saboda har yanzu. daban-daban tsarin kasafin kuɗi na ƙasa zuwa ƙasa, kamar yadda muka sani sosai a Portugal…).
Wannan hanyar ƙirƙirar bambance-bambance a cikin sabis na abokin ciniki yana ɗaya daga cikin mahimman abubuwan nasara ga Lexus lokacin da ya isa Amurka a cikin 90s kuma ya ba shi damar cin nasara a cikin wannan kasuwa a cikin shekaru biyar kawai, wani abu wanda ba a iya tsammani ba a Turai, inda canji- ego brand Toyota Group yana ci gaba da samun matsakaicin tallace-tallace.
Farawa G80
Diesel, Gasoline da Electrics
Farawa yana sane da cewa yakin zai kasance mai wahala a Turai, amma yana yin fare akan nau'ikan nau'ikan guda huɗu a wannan shekara don yin tasiri: G70 da G80 sedans da SUV (wanda yakamata ya sami ƙarin buƙata) GV70 da GV80, tare da ƙaddamar da takamaiman takamaiman. samfurin don kasuwar Turai a farkon rabin 2022.
"A halin yanzu za a sami injunan silinda guda hudu da shida, Diesel da man fetur (kuma tare da motar baya da kuma motar ƙafa hudu), amma a farkon shekara mai zuwa za mu sami farkon 100% na wutar lantarki, G80, wanda wasu nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan guda biyu za su biyo baya (ɗaya daga cikinsu tare da takamaiman dandamali), shima a cikin 2022”, yayi alƙawarin Tyrone Johnson, wanda ya gane cewa ba zai iya zama in ba haka ba: "Wannan aure tsakanin alatu da kuzarin lantarki. kuma babu makawa a Farawa”.
G80 na cikin gida
Yaya Turai za ta yi da Farawa?
Luc Donckerwolke wani babban mashawarcin abokin ciniki ne na Turai, bayan fiye da shekaru ashirin (1992-2015) yana aiki a cikin Rukunin Volkswagen, tare da jagorancin ƙirar Bentley a matsayin ɗaya daga cikin mahimman matsayinsa. Dan kasa na gaskiya na duniya (an haife shi a Peru da ɗan ƙasar Belgium, wanda ya rayu a Faransa, Jamus, Spain da Koriya ta Kudu), Donckerwolke ya kwatanta falsafar ƙira ta Farawa a matsayin "Eletic Elegance", wanda ya ƙunshi abubuwa waɗanda ke bayyana iko, tsaro da sauƙi:
Luc Donckerwolke, Daraktan Ƙirƙira, Ƙungiyar Motoci ta Hyundai"A kan allon allonmu, alal misali, ba ma so mu ba da babban menu na "abincin yatsa", amma sabis na gourmet wanda ma'aikacin gourmet ya tsara, don abokin ciniki ya sami duk abin da ya fi so kawai lokacin da yake so. ” .
Farawa X Concept, babi na gaba a ƙirar ƙira.
Zai zama mai ban sha'awa don lura da martanin kasuwar Turai zuwa isowar wannan alamar, sanin cewa Koriya ta Kudu ta bi hanya ɗaya da samfuran Jafananci a cikin tsarin ƙasashen duniya, na farko a Amurka sannan a Turai da ɗaukar hoto. rabin lokacin ya ɗauki Toyota, Nissan ko Honda don zama masu dacewa a cikin waɗannan kasuwanni.
A cikin 2020 Farawa ya sayar da motoci 130,000 a duk duniya, sama da kashi 5% na motocin da shugaban ya yi rajista a tsakanin manyan kamfanoni, Mercedes-Benz.
Amma a cikin kwata na farko na 2021 8222 Farawa da aka sayar a cikin Amurka sun riga sun wuce 10% na (78 000) da shugaban Mercedes ya yi rajista da kuma bambance-bambancen ayyuka dangane da sabis na abokin ciniki (karantawa, karantawa da ƙari) da kyakkyawan sakamako. a JD Power's mai matukar muhimmanci amintacce / ingancin karatu (wanda leveraged Lexus' nasara a wannan kasar shekaru talatin da suka wuce) na iya ba da damar gagarumin girma a cikin shekaru masu zuwa.
Har yanzu ba a shigar da ƙananan kasuwannin gefe a Turai, irin su Portugal ba a cikin kalandar faɗaɗawar Farawa a wannan nahiya, amma isowarsu Portugal ba zai yi wuya ba kafin rabin na biyu na wannan shekaru goma.