Motocin Lotus na murnar cika shekaru 70 na kona roba. Da kuma alkawuran nan gaba

Akwai shekaru 70 na hawa da sauka, a lokacin da Motocin Lotus ya san lokutan da ba a saba ba, tun daga shaharar da gasar ta kawo, zuwa matsalolin kudi da suka tilasta wa kamfanin ya ci gaba da kasancewa a cikin wani nau'i na rudani. Ko da a kasadar rufe kofa saboda rashin kudi.

Duk da haka, bayan shekaru uku na kudi sake fasalin za'ayi tare da isowa a wurin da Luxembourger Jean-Marc Gales, a 2014 (ya bar ofishin a watan Yuni 2018), tare da sakamakon komawa ga riba a 2017, Lotus ya kai shekaru 70 na rayuwa. cikin mafi kyawu fiye da kowane lokaci. Yanzu an yi alama da kyau, tare da bidiyo, wanda ke nuna samfuran shahararrun samfuran Hethel guda biyu: Exige da Evora 410 Sport.

Ma’aikatan kamfanin guda biyu ne ke jagoranta, motocin wasanni guda biyu sun sadaukar da kansu wajen rubuta lamba 70 a kasan titin gwajin da masana’anta suka yi da kuma amfani da robar taya.

Wannan biki ne na farin ciki da rashin girmamawa wanda har yanzu ke ci gaba da nuna hazakar wanda ya kafa ta, Colin Chapman. A cikin 1948, Chapman ya gina motarsa ta farko a cikin wani karamin gareji na London, yana bin nasa ka'idojin juyin halitta. Ya kafa Lotus Engineering a shekara ta 1952, wanda daga nan kamfanin bai daina yin kirkire-kirkire a fannin injiniya ba, a cikin motoci da motoci na gasar. Ta hanyar canza ainihin yanayi da manufar ƙirar kera motoci, Chapman ya kasance a sahun gaba na sabuwar hanyar tunani, tare da ra'ayoyinsa sun tabbatar da dacewa a yau kamar yadda suke shekaru 70 da suka wuce.

Sanarwa Motocin Lotus

mai cike da damuwa

Duk da yanayin jam’iyyar da ya tsinci kansa a ciki a halin yanzu, amma maganar gaskiya shekaru 70 ba su da sauki. Saboda matsalolin kuɗi, har ma " General Motors ya hadiye " a cikin 1986.

Koyaya, ba za a ci gaba da gudanar da harkokin Amurka na dogon lokaci ba kuma, bayan shekaru bakwai, a cikin 1993, za a sayar da Lotus ga A.C.B.N. Kudin hannun jari Holdings S.A. Luxembourg Riƙe da Romano Artioli na Italiya ke sarrafawa, wanda a lokacin ya mallaki Bugatti Automobili SpA, wanda kuma shine babban alhakin ƙaddamar da Lotus Elise.

Koyaya, haɓakar matsalolin kuɗi na kamfanin ya haifar da sabon canjin hannu, tare da sayar da Lotus, a cikin 1996, zuwa Proton na Malaysian. Wanne, bayan shirin sake fasalin kuɗi da aka gudanar a cikin 'yan shekarun nan, ya zaɓi sayar da, a cikin 2017, ƙaramin masana'antar kera motoci na Burtaniya, ga waɗanda suka riga sun mallaki Volvo, Geely na China.

Shigar Geely (da dabarun)

Ko da yake kwanan nan, shigar da ƙungiyar motar motar kasar Sin ta yi alkawarin, duk da haka, don yin aiki a matsayin muhimmin balon oxygen ga Lotus Cars. Nan da nan, saboda Geely ya riga ya sanar da cewa yana shirye ya zuba jarin fam biliyan 1.5, fiye da Euro biliyan 1.6, a cikin alamar Hethel, don yin Lotus daya daga cikin manyan 'yan wasa a cikin masana'antun motoci na wasanni na duniya.

A cewar Autocar na Biritaniya, wani ɓangare na dabarun da aka riga aka ayyana shine haɓakar hannun jarin Geely a Lotus, sama da kashi 51 na yanzu. Wani abu wanda, duk da haka, zai yiwu ta hanyar siyan hannun jari daga abokin tarayya na Malaysia, Etika Automotive.

A sa'i daya kuma, Geely na shirin gina sabuwar cibiyar kere-kere da kere-kere a Hethel, hedkwatar Lotus, tare da daukar karin injiniyoyi 200. Wanda daga nan za su iya ba da goyon bayansu ga sabuwar masana'anta da kungiyar Sinawa ta amince da ginawa, a yankin Midlands, da zarar tallace-tallacen Lotus ya fara girma.

Dangane da gaskiyar cewa Geely ya riga ya amince da gina sabuwar masana'anta a kasar Sin, don tallafawa sayar da motocin Lotus zuwa kasuwannin gabas, Li Shufu, shugaban kamfanin Zhejiang Geely Holding Group Co. Ltd, ya rage darajar, yana kare kula da ingancin kayayyakin. alamar, a ƙasar Birtaniya.

Za mu ci gaba da yin abin da muka yi a Kamfanin Taxi na London: Injiniya na Biritaniya, Tsarin Biritaniya, Masana'antar Burtaniya. Ba mu ga wani dalili na canja wurin shekaru 50 na haɗin gwiwa zuwa kasar Sin ba; bari su [Motocin Lotus] suyi abin da suka fi dacewa a Biritaniya.

Li Shufu, shugaban Zhejiang Geely Holding Group Co. Ltd

Yin Lotus ta zama alamar alatu ta duniya da… kishiyantar Porsche?

Dangane da manufofin da aka riga aka ayyana don alamar Birtaniyya, ɗan kasuwan ya ba da tabbacin, a cikin bayanan ga kamfanin dillancin labarai na Bloomberg, "jimlar sadaukar da kai don sake fasalin Motocin Lotus a matsayin alamar alatu ta duniya" - alatu a cikin ma'anar sanya alama, ba halayyar kai tsaye ba. dangane da tsarin su, nau'in rarrabuwa da za mu iya samu, alal misali, a cikin Ferrari. Tare da jita-jita da ke nuna Porsche na Jamus a matsayin abokin hamayya "za a harbe shi".

Idan aka zo batun sabbin kayayyaki, abin da ya fi jawo cece-kuce shine SUV, wanda aka shirya gabatarwa a shekarar 2020, wanda zai gaji da yawa daga cikin fasaharsa daga kamfanin Volvo. A bayyane yake, wannan Lotus da ba a taɓa yin irinsa ba, za a fara sayar da shi ne kawai a cikin Sin.

Mafi sha'awar masu sha'awar sha'awa shine tallan wasanni, wanda aka sanya sama da Evora, irin Lotus Esprit na yau. Kuma, ba shakka, magajin Elise, wanda aka ƙaddamar a cikin 1996, wanda ya kamata ya ƙara matsayi, duka a cikin farashi da aiki.

© PCauto

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