Ba kwa buƙatar zama manazarci don gane cewa 2020 shekara ce mai wahala ga samfuran kayayyaki, tare da cutar ta Covid-19 wacce ke haifar da faɗuwar tallace-tallace. Duk da haka, akwai keɓancewa kuma daga cikinsu akwai BMW M, rabon wasanni na alamar Bavarian.
Duk da cewa Kamfanin BMW ya samu raguwar tallace-tallacen da kashi 8.4% a bara, inda aka sayar da jimillar motoci 2,324,809 da kamfanonin BMW, MINI da Rolls-Royce suka raba, amma gaskiyar magana ita ce BMW M ta bayyana ba ta da kariya daga rikicin.
A cikin 2020, an sayar da motocin 144,218 BMW, haɓakar 5.9% idan aka kwatanta da 2019 kuma, sama da duka, rikodin tallace-tallace na BMW M.
Bisa ga wannan, karuwar girma da rikodin tallace-tallace sun kasance ne saboda nasarar da ake samu na SUV mai girma. Idan kun tuna daidai, kewayon BMW M a halin yanzu yana da ƙarancin SUV guda shida (X2 M35i, X3 M, X4 M, X5 M, X6 M da X7 M).
karin labari mai dadi
Ba tallace-tallacen BMW kawai ke kawo kyakkyawan fata ga rundunonin BMW Group. Kodayake 2020 shekara ce ta al'ada, ƙungiyar Jamus ma ta ga tallace-tallace ya karu idan aka kwatanta da 2019 a cikin kwata na ƙarshe na shekara.
Biyan kuɗi zuwa wasiƙarmu
A cikin duka, a cikin wannan lokacin, waɗannan sun kai 686 069 raka'a da aka sayar, wanda ke wakiltar ci gaban 3.2%. Amma akwai ƙari, har ila yau, tallace-tallacen samfuran alatu (Series 7, Series 8 da X7) da samfuran lantarki sun haɓaka a cikin shekarar da ta gabata.
Da yake magana game da na farko, kodayake BMW ya ga tallace-tallace ya ragu da kashi 7.2%, samfuransa guda uku mafi tsada sun ga sun girma da kashi 12.4%, suna tara, tare, an sayar da raka'a 115,420 a cikin 2020.
Tare da isowar iX3 a cikin 2021, ana sa ran siyar da samfuran BMW masu lantarki za su ci gaba da haɓaka.
Samfuran lantarki (duka BMW da MINI), waɗanda suka haɗa da nau'ikan nau'ikan toshewa da na 100% na lantarki, sun tashi da kashi 31.8% idan aka kwatanta da 2019, tare da haɓakar ƙirar lantarki 100% daidaitawa a cikin 13% da toshe-in hybrids a 38.9% .