Kowace shekara mai ba da shawara na Arewacin Amirka Interbrand yana gabatar da rahotonsa game da 100 mafi mahimmanci a duniya kuma wannan shekara ba banda. Kamar yadda ya faru a bara, samfuran motoci 15 suna cikin wannan Top 100.
Akwai ginshiƙan ƙima guda uku don Interbrand don samar da wannan jeri: aikin kuɗi na samfuran ko sabis na alamar; rawar da alamar a cikin tsarin yanke shawara na siyan da ƙarfin alama don kiyaye kudaden shiga na gaba na kamfani.
Ana la'akari da wasu abubuwa 10 a cikin tsarin tantancewa, an raba su zuwa rukuni uku. Jagoranci, Shiga da Dace. A cikin farko, Jagoranci, muna da abubuwan da suka shafi alkibla, tausayi, daidaitawa da iyawa; a cikin na biyu, Shiga, muna da bambanci, shiga da haɗin kai; kuma a cikin na uku, Dacewar, muna da abubuwan kasancewar, alaƙa da amana.
Idan a shekarar da ta gabata annobar ta yi illa ga darajar kayayyakin mota, sabanin ta sauran kamfanonin da ba na motoci ba, musamman kamfanonin fasaha, wadanda suka ci gajiyar saurin sauye-sauyen dijital a cikin wannan shekarar da ta gabata, a shekarar 2021 an samu farfadowar tattalin arziki. wanda ya rasa darajar.
Wadanne nau'ikan motoci guda 15 ne mafi daraja?
Alamar mota ta farko a cikin samfuran 100 mafi mahimmanci shine Toyota, wanda ya zo a matsayi na 7, matsayin da yake riƙe tun 2019. A zahiri, filin wasa a 2021 maimaita abin da muka gani a 2020 da 2019: Toyota, Mercedes- Benz da BMW. Mercedes-Benz tana bayan Toyota nan da nan, kasancewar tambarin mota guda biyu a cikin Top 10.
Babban abin mamaki na shekara shine hawan Tesla mai ban mamaki. Idan a cikin 2020 ya fito a cikin wannan Top 100 na mafi kyawun samfuran, wanda ya kai matsayi na 40 gabaɗaya, a wannan shekara ya tashi zuwa matsayi na 14 gabaɗaya, kasancewar ta 4th mafi mahimmancin alamar mota, ta kawar da Honda daga wannan matsayi.
Haskakawa kuma ga Audi da Volkswagen, wanda ya zarce Ford, da kuma MINI, wanda ya canza matsayi tare da Land Rover.
- Toyota (Na bakwai gabaɗaya) - $54.107 biliyan (+5% akan 2020);
- Mercedes-Benz (8th) - $ 50.866 biliyan (+ 3%);
- BMW (12th) - $41.631 biliyan (+5%);
- Tesla (14th) - dalar Amurka biliyan 36.270 (+ 184%);
- Honda (25th) - dala biliyan 21.315 (-2%);
- Hyundai (35th) - $ 15.168 biliyan (+ 6%);
- Audi (46th) - dala biliyan 13.474 (+8%);
- Volkswagen (47th) - $13.423 biliyan (+9%);
- Ford (52nd) - $12.861 biliyan (+2%);
- Porsche (58th) - $ 11.739 biliyan (+ 4%);
- Nissan (59th) - $ 11.131 biliyan (+ 5%);
- Ferrari (76th) - $ 7.160 biliyan (+ 12%);
- Kia (86th) - $6.087 biliyan (+4%);
- MINI (96th) - Yuro biliyan 5.231 (+5%);
- Land Rover (98th) - dala miliyan 5.088 (0%).
Bayan samfuran kera motoci da sake duba manyan 100 na gabaɗaya, manyan kamfanoni guda biyar mafi daraja a duniya bisa ga Interbrand duk suna cikin ɓangaren fasaha: Apple, Amazon, Microsoft, Google da Samsung.
Source: Interbrand