Tarihin Logos: Toyota

Anonim

Kamar sauran masu kera motoci, Toyota ba ta fara kera motoci ba. Tarihin alamar Jafananci ya koma tsakiyar 20s, lokacin da Sakichi Toyoda ya ƙera nau'ikan looms na atomatik, wanda ya ci gaba sosai na lokacin.

Bayan mutuwarsa, alamar ta yi watsi da masana'antar yadin da aka saka kuma ta dauki nauyin samar da motoci (wanda aka yi wahayi zuwa ga abin da aka yi a tsohuwar nahiyar) hakori da ƙusa, wanda ke kula da dansa, Kiichiro Toyoda.

A 1936, kamfanin - wanda sayar da motocin karkashin sunan iyali Toyoda (tare da alamar a ƙasan hagu) - ƙaddamar da gasar jama'a don ƙirƙirar sabon tambari. Daga cikin fiye da 27 dubu shigarwar, zaɓaɓɓen zane ya zama haruffan Jafananci guda uku (ƙasa, tsakiya) waɗanda aka fassara tare " Toyota “. Alamar ta zaɓi canza "D" don "T" a cikin sunan saboda, ba kamar sunan iyali ba, wannan kawai yana buƙatar bugu takwas don rubutawa - wanda ya dace da lambar sa'a na Jafananci - kuma ya fi sauƙi a gani da kuma sauti .

DUBA WANNAN: Motar Toyota ta farko kwafi ce!

Shekara guda bayan haka, kuma tuni tare da samfurin farko - Toyota AA - yana yawo a kan hanyoyin Japan, an kafa Kamfanin Motar Toyota.

Toyota_Logo

Tun a cikin 1980s, Toyota ya fara gane cewa tambarinsa ba shi da ban sha'awa ga kasuwannin duniya, wanda ke nufin cewa tambarin yakan yi amfani da sunan "Toyota" maimakon alamar gargajiya. Kamar yadda irin wannan, a cikin shekarar 1989 Toyota ya gabatar da wani sabon logo, wanda kunshi biyu perpendicular, overlapping ovals cikin wani ya fi girma hoop. Kowane ɗayan waɗannan siffofi na geometric sun sami nau'i daban-daban da kauri, kama da fasahar "buro" daga al'adun Japan.

Da farko, an yi tunanin cewa wannan alamar ta kasance kawai tangle na zobe ba tare da wani darajar tarihi ba, wanda aka zaba ta hanyar dimokiradiyya ta hanyar alama kuma an bar alamar alama ga tunanin kowane ɗayan. Daga baya an kammala cewa ovals guda biyu a cikin babban zoben suna wakiltar zukata biyu - na abokin ciniki da na kamfani - kuma oval na waje yana alama "duniya ta rungumi Toyota".

Toyota
Koyaya, tambarin Toyota yana ɓoye mafi ma'ana da ma'ana. Kamar yadda kuke gani a hoton da ke sama, kowanne daga cikin haruffa shida na sunan alamar ana zana su a hankali a kan alamar ta cikin zoben. Kwanan nan, jaridar Birtaniya The Independent ta ɗauki tambarin Toyota a matsayin ɗaya daga cikin "mafi kyawun ƙira".

Kuna son ƙarin sani game da tambarin sauran samfuran?

Danna kan sunayen samfuran masu zuwa: BMW, Rolls-Royce, Alfa Romeo, Peugeot. Anan a Razão Automóvel, zaku sami «tarihin tambura» kowane mako.

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