Bisa ga bayanai daga Marktest TGI (Target Group Index) binciken, fiye da 1.1 Portuguese miliyan suna nufin siyan mota a cikin watanni 12 masu zuwa.
Nazarin TGI na Marktest ya ƙididdige, a 1,125, adadin mutanen da suka ce suna da niyyar siyan mota a cikin watanni 12 masu zuwa, wanda ke wakiltar 13.1% na mazauna yankin masu shekaru 15 zuwa sama. Maza suna, idan aka kwatanta da mata, sun fi karɓar ra'ayin sayen mota a cikin watanni 12 masu zuwa (15.1% da 11.4%).Ta hanyar shekaru, niyyar siyan mota a cikin watanni 12 masu zuwa yana raguwa yayin da tsarin shekarun ke ci gaba. Tsakanin shekaru 15 zuwa 24, 18.6% sun ce suna da niyyar yin hakan, tsakanin 25 zuwa 34, 18.2%, yayin da mutane sama da shekaru 65, wannan adadi bai wuce 4.2%. Kudu, Greater Lisbon da Tsakiyar Coast su ne yankunan da ke gabatar da dabi'u sama da matsakaicin ƙasa, game da niyyar siyan mota a cikin watanni 12 masu zuwa, 17.5%, 15.0% da 14.5%. Mutanen daga na sama da na tsakiya (17.4%) da na tsakiya (14.1%) suma suna da niyyar siyan mota sama da matsakaicin.
Bayanan da bincike da aka gabatar sun kasance wani ɓangare na binciken TGI, kayan fasaha na Kantar Media, kuma wanda Marktest ke riƙe da lasisin aiki a Portugal, wani bincike ne na musamman wanda a lokaci guda yana tattara bayanai don manyan kasuwanni na 17, 280 Categories. samfurori da ayyuka da fiye da nau'ikan nau'ikan 3000 don haka suna ba da zurfin ilimi game da Portuguese da amfani da su, samfuran, abubuwan sha'awa, salon rayuwa da amfani da kafofin watsa labarai. Don ƙarin bayani game da wannan binciken danna nan.
Source: Marktest