Buga na 32 na Essilor Car na Shekara / Crystal Wheel Trophy yana farawa da jerin sabbin abubuwa waɗanda suka yi alƙawarin haɓaka inganci a cikin zaɓin mafi kyawun motoci a kasuwannin Portuguese, da kuma ganuwa da tasirin jama'a na wani yunƙuri da aka gabatar ta hanyar. Expresso da SIC News, kuma wanda ya dogara da haɗin gwiwar kusan dozin biyu na manyan kafofin watsa labarai na ƙasa.
Sabon sabon abu na farko ya shafi ainihin tsarin alkali, wanda yanzu ya hada da membobi na dindindin, masu wakiltar jaridu 16, mujallu, gidajen rediyo da talabijin, wanda, daga yanzu, za su gayyaci alkalai don shiga alkali.
A wannan shekara, Kwamitin Gudanarwa na Mota na Shekara, wanda Rui Freire ke jagoranta, ya yanke shawarar gayyatar kafofin watsa labaru na dijital guda uku - The dijital kullum "Observador", gidan yanar gizon "Razão Automóvel" da kuma tashar "Auto Sapo". A cewar shugaban kwamitin zartaswar, shawarar sanya mambobin masu karba-karba a cikin alkalan shari’a ya biyo bayan bukatar da ake da ita na “kara yawan ganin jama’a na wannan shiri, wanda ke da nufin sanar da jama’a. Don wannan muna buƙatar sanin duk abubuwan da ke faruwa a cikin amfani da ƙirƙira ra'ayi, tare da kafofin watsa labaru na dijital suna ƙara kasancewa waɗanda ke sarrafa isa ga masu sauraro masu buƙata waɗanda ke son rarrabuwa da ingantaccen bayani. Mun kuma yi niyya don buɗe ƙofofin juri zuwa sababbin muryoyin, kuma, sama da duka, zuwa sabon fahimtar abin da ke faruwa na mota, wanda ba za a iya gajiyar da shi ba a cikin karatun ƙwararrun ƙwararrun ƙwararrun kuma dole ne, a maimakon haka, nuna yanayin al'ummar Portuguese game da batun. motsi da mota."
Kasancewa da aminci ga falsafar hidimarsa ga jama'a - zabar mafi kyawun shawarwari da mafi kyawun ƙirar mota a kowace shekara - Essilor Car of the Year / Trophy Volante de Cristal 2016 yana gabatar da jerin sabbin abubuwa a wannan shekara, wanda a ra'ayin Rui Freire, fassara. wannan "Ƙoƙarin ci gaba da kasancewa cikin jituwa, ko dai tare da mafi yawan abubuwan da ke faruwa a cikin masana'antar kera motoci, ko tare da sabon gaskiyar sadarwa".
An yi wa dokar kwaskwarima sosai da nufin kusantar da ita ga gaskiyar kasuwa da kayayyakin kera motoci, da kuma fahimtar al'umma game da fa'idar irin wannan kyauta. “Na haskaka karamin juyin juya hali. Daga yanzu, alkali ya zaɓi takamaiman sigar azaman Mota na Shekara kuma ba cikakken kewayon ba, kamar yadda ya faru har yanzu. Wannan ya dace da abin da abokin ciniki mai yuwuwa yake so - don sanin wace mota ce mai kyau don siya - kamar yadda babu abokin ciniki ya sayi kewayon. A gefe guda, wannan zai ba da damar samfuran waɗanda a al'adance ba su da ƙima, don yin gasa akan dama daidai, kawai ainihin ingancin samfuran su yana da inganci kuma ba yanayin kasuwanci na nau'ikan iri ba a Portugal. "
Rui Freire ya kuma bayyana cewa an gabatar da sauye-sauye a cikin takardar zaɓe da kuma nauyin abubuwan da aka bincika: “Har yanzu, mun so mu sauƙaƙa tare da fayyace ka’idojin da ke ba alkalan shari’a damar samar da kimantawa da kuma sa su sauƙi sadarwa, fafatawa a gasa. brands, ko dai ga jama'a."
Mafi kyawun bayani, ƙarin gani
Wani yanki da ya cancanci shiga tsakani shine a cikin ayyukan haɓakawa da tallata yunƙurin da samfuran gasa.
Motar na Shekarar wata babbar dama ce ga samfuran motoci don haɓaka samfuran su zuwa ga masu sauraro masu ma'ana sosai, wanda wakilcin kafofin watsa labaru waɗanda ke yin juri ɗin ke bayarwa, wanda tare yana da ƙima mai ƙima na mutane miliyan 3. "Shirye-shiryen da za su iya isa ga masu sauraron wannan girman ba su da yawa, amma har yanzu mun yi imanin cewa mai yiwuwa ne a inganta wannan isar da, fiye da duka, ingancin bayanan da aka samar game da shirin. Wannan shine dalilin da ya sa SIC Notícias, Expresso da Visão a wannan shekara za su samar da sababbin hanyoyin gyara don sadarwa da Essilor Carro do Ano, wanda zai ƙunshi, fiye da duka, amfani da su na dijital da cibiyoyin sadarwar zamantakewa, ba tare da yin watsi da tsarin gargajiya ba, kamar jerin. na shirye-shiryen da SIC Notícias ke samarwa a kowace shekara tare da duk samfuran ɗan takara, ko kuma sashin musamman wanda Expresso ke bugawa tare da masu cin nasara na kyaututtuka daban-daban. Za mu kuma ƙalubalanci alkalan kotun don samun damar shiga cikin wannan yunƙurin, tare da samar da sabbin kayan aikin aiki, kamar lissafin multimedia akan kowane ɗan takara", in ji Rui Freire.
A ƙarshe, Motar Essilor na Year / Trophy Volante Cristal 2016 a wannan shekara za ta yi fare kan babban hangen nesa na jama'a game da manyan abubuwan da suka faru, kamar nunin hanya don zaɓen ƙarshe tare da 'yan takarar bakwai na ƙarshe ko bikin bayar da kyaututtukan da ke komawa ga Festa do Automobile, wanda ke nuna ajandar sashen na tsawon shekaru, a matsayin lokacin tsarkakewa da mu'amala tsakanin wakilai da masu zaman kansu na kasuwanci da masana'antar kera motoci.
Rijista don 2016 Motar Essilor na Shekara/Crystal Wheel Trophy 2016 yana rufe ranar 1 ga Oktoba kuma lokacin gwaji mai ƙarfi ya ƙara zuwa 15 ga Disamba.
A watan Janairu, za a zabi 'yan wasa bakwai na karshe, a zaben farko, sannan a zagaye na biyu, za a zabi mafi kyawun mota a Portugal, da kuma wadanda suka lashe kofunan motoci daban-daban da ke ba da kyautar mafi kyawun samfura a kowane. sashi.
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