Tun da Salvador Fernandes Caetano ya gabatar da Toyota zuwa Portugal shekaru 50 da suka wuce - kun san cikakkun bayanai game da wannan lokacin a nan - Toyota ya gina sunansa a cikin kasarmu, ba kawai a matsayin alamar mota ba, amma a matsayin alamar da ke da nasaba da jin dadin jama'a da alhakin zamantakewa .
Hanyar hanyar haɗin yanar gizon da ke cikin zurfi kuma ba za a iya sharewa ba a cikin DNA na Toyota
A yau, jin kai da alhakin zamantakewa sune jigogi na gama gari a cikin ƙamus na kamfani, amma a cikin 1960s ba haka bane. Salvador Fernandes Caetano ya kasance mai hangen nesa koyaushe, kuma hanyar da ya gani - har ma a lokacin - rawar da kamfanoni ke takawa a cikin al'umma har yanzu wani madubi ne na wannan hangen nesa.
Ɗaya daga cikin waɗannan misalan ya samo asali ne a ƙarshen shekarun 1960. Toyota a Portugal na ɗaya daga cikin kamfanoni na farko da suka aiwatar da manufar rarraba riba ga ma'aikatanta.
Shawarar da za ta iya ba da mamaki kawai ga waɗanda ba su san tarihin alamar a Portugal ba. Ɗaya daga cikin dalilan da ya sa Toyota ya zo Portugal yana da alaƙa da wannan damuwa ga mutane. Adadin mutane da iyalai da alamar ta yi aiki da alhakin da ya zo tare da shi, sun shagaltar da tunanin Wanda ya kafa ta "dare da rana".
Daga nan ne kuma shiga harkar motoci, ta hanyar Toyota, ta fito a matsayin daya daga cikin hanyoyin da za a iya bambanta ayyukan kamfanin.
Wannan ƙaƙƙarfan himma da gaskiya ga al'umma ne ya sa Toyota a ƙasar Portugal ta sami tallafin da take buƙata don samun nasarar shawo kan wasu lokuta mafi tashin hankali a tarihi, a lokacin Estado Novo da kuma bayan 25 ga Afrilu.
Hadin kai, amana da sadaukarwa. A kan waɗannan ka'idodin ne aka kafa dangantakar Toyota da al'umma tun daga farko.
Amma alakar Toyota da al'umma ba ta takaitu ga harkokin kasuwancinta kadai. Tun daga gangamin wayar da kan jama'a zuwa tara kudade, ta hanyar samar da cibiyar horar da kwararru, Toyota a ko da yaushe tana taka rawar gani a cikin al'umma fiye da motoci. Ita ce wannan Toyota a Portugal da za mu gano a cikin layi na gaba.
sana'a a nan gaba
Salvador Fernandes Caetano ya taɓa cewa: "yau kamar jiya, aikinmu ya ci gaba da kasancewa makoma". Tare da wannan ruhun alamar ta fuskanci kasancewarta a Portugal tsawon shekaru 50.
Ba wai kawai batun sayar da motoci ba ne. Kerawa da horo sune ginshiƙan Toyota a Portugal.
Ɗaya daga cikin dalilan Toyota na girman kai a Portugal shine Cibiyar Koyar da Sana'a ta Salvador Caetano. Tare da cibiyoyi shida a fadin kasar da ke ba da kwasa-kwasan da suka shafi bangaren kera motoci, kamar injiniyoyi ko zane-zane, cibiyar ta riga ta cancanci sama da matasa 3,500 tun daga 1983.
Lambobin bayyanawa, waɗanda sama da duka suna wakiltar gudummawa ga samuwar ƙasa da makomar ƙasar kuma ta wuce bukatun kamfanin.
Salvador Fernandes CaetanoIdan babu ma'aikata, yi su.
Wannan shi ne yadda Salvador Fernandes Caetano, tare da kai tsaye da aka san shi a koyaushe, ya mayar da martani ga Daraktan Ma'aikata na Kamfanin bisa la'akari da rashin ƙwararrun ƙwararrun ƙwararrun ƙwararrun ayyuka.
Toyota Solidarity
Tun lokacin da aka shigar da masana'antar Toyota a Ovar a cikin 1971 - masana'anta ta farko ta Japan a Turai - yawancin yunƙurin Toyota an yi niyya don tallafawa ƙungiyoyin jama'a, ta hanyar ba da motoci.
Toyota Hiace
Mahimman lokuta ga alamar da aka maimaita a cikin shekaru tun daga 70s. A cikin 2007 an kirkiro shirin "Toyota Solidária", wanda ya tara kudade, ta hanyar siyar da samfuran bayan-tallace-tallace, don siye da bayar da motocin ga ƙungiyoyi irin wannan. a matsayin Ƙungiyoyin Portuguese Against Cancer da ACREDITAR, tushe wanda ke tallafawa yara masu ciwon daji da iyalansu.
TARE DA AL'UMMA
Daya daga cikin mafi dacewa tallafin da Toyota ke bayarwa ga al'umma shine siyan motoci don jigilar masu amfani zuwa Cibiyoyin Haɗin Kan Jama'a masu zaman kansu - IPSS's. Tun daga 2006, an isar da motocin Hiace da Proace sama da ɗari zuwa ɗaruruwan cibiyoyin gida.
Dorewa koyaushe
Ɗaya daga cikin shahararrun Ƙaddamarwar Toyota shine "Toyota Daya, Bishiya Daya". Ga kowace sabuwar Toyota da ake sayarwa a Portugal, alamar ta himmatu wajen dasa bishiyar da za a yi amfani da ita wajen sake dazuzzukan yankunan da gobara ta shafa.
Tun daga shekara ta 2005, wannan yunƙurin ya dasa itatuwa sama da dubu 130 a ƙasar Portugal da Madeira.
Kuma kamar yadda dorewa shine babban ginshiƙi na Toyota, alamar da ke da alaƙa da QUERCUS a cikin 2006 a cikin aikin "Sabon Ƙarfafawa a Motsi".
Gaban Prius Plug-in ana yiwa alama ta fitattun na'urorin gani tare da ƙarin kwane-kwane na yau da kullun.
Wani sabon gangamin wayar da kan muhalli wanda ya shafi makarantu a zagaye na 3 da na sakandare a kasar. A cikin motar Toyota Prius, an shirya tarukan bayanai da yawa kan batutuwan ceton makamashi, sabbin kuzari da motsi mai dorewa.
Labarin ya ci gaba…
Kwanan nan, Toyota Caetano Portugal ta kafa haɗin gwiwa tare da kwamitin Olympics na Portugal, don haka tallafawa 'yan wasan Olympics da na nakasassu, har zuwa gasar Olympics ta 2020.
A karkashin wannan haɗin gwiwar, Toyota, ban da kasancewarsa motar hukuma ta kwamitin, ta himmatu wajen haɓaka samfuran motsi masu ɗorewa tare da takamaiman mafita don aiwatar da wasanni daban-daban, da kuma shirye-shiryen alhakin zamantakewa daban-daban a fagen wasanni.
Taken farko na alamar shine "Toyota yana nan don zama", amma alamar ta yi fiye da haka.
Zuwan sifiri
Wasu daga cikin ayyukan alhakin zamantakewa da aka kwatanta wani bangare ne na manufofin Toyota na duniya game da fitar da hayaki: Zero. Manufar kare yanayi da muhalli ta hanyar rage sharar gida da rage hayaki mai gurbata muhalli.
Ƙoƙarin da ya haifar da sayar da babbar mota kirar Toyota Prius (a cikin 1997) wanda ya ƙare a cikin Toyota Mirai, samfurin hydrogen wanda ke fitar da tururin ruwa kawai. Kamar Prius, Mirai ita ma majagaba ce, kasancewar ita ce motar farko da ke samar da iskar hydrogen.
Wannan abun ciki yana ɗaukar nauyin