Shin ko kun san cewa Portugal tana ɗaya daga cikin manyan kasuwannin kasuwancin Toyota a nahiyar Turai? Kuma kun san cewa masana'anta ta farko a Turai ita ce Fotigal? Wannan yana da yawa a cikin wannan labarin.
Za mu saurari shaidar abokan ciniki, fitar da motoci masu gasa, na zamani iri da na zamani, a cikin almara na dubban kilomita a fadin kasar.
Labarin da ya fara a 1968, tare da sanya hannu kan kwangilar shigo da Toyota don Portugal ta Salvador Caetano. Alamar (Toyota) da kamfani (Salvador Caetano) waɗanda sunayensu a cikin ƙasarmu ba su da alaƙa.
Mafi kyawun samfura
A cikin waɗannan shekaru 50, samfura da yawa sun yiwa tarihin Toyota alama a Portugal. Wasu ma an samar da su a kasarmu.Yi hasashen abin da za mu fara da…
Toyota Corolla
Haka kuma ba za mu iya fara wannan jeri da wani samfurin ba. Toyota Corolla yana ɗaya daga cikin mafi mahimmancin ƙira a cikin masana'antar kera motoci kuma ɗaya daga cikin ƴan dangi mafi kyawun siyarwa a tarihi.
An fara samar da shi a Portugal a cikin 1971 kuma tun daga lokacin ya kasance ci gaba da kasancewa a kan hanyoyinmu. Dogaro, ta'aziyya da aminci kalmomi guda uku ne waɗanda muke haɗawa cikin sauƙi tare da ɗayan mahimman samfura a tarihin Toyota.
Toyota Hilux
Tarihin shekaru 50 na Toyota a Portugal ba kawai an yi shi da nau'ikan fasinja ba. Rarraba motocin kasuwanci masu haske koyaushe yana da matuƙar mahimmanci ga Toyota.
Toyota Hilux misali ne mai kyau. Motar ɗaukar nauyi mai matsakaicin zango wacce ta yi daidai da ƙarfi, ƙarfin ɗaukar kaya da aminci a kowace kasuwa. Samfurin da har aka samar a Portugal.
Toyota Hiace
Kafin bayyanar kananan motocin Toyota Hiace na daya daga cikin nau'ikan da iyalai da kamfanoni na Portugal suka zaba domin jigilar mutane da kayayyaki.
A kasar mu, an fara samar da Toyota Hiace a shekarar 1978. Yana daya daga cikin nau'ikan da suka taimaka wa Toyota ta mallaki kashi 22% na kasuwar motocin kasuwancin kasa a shekarar 1981.
Toyota Dyna
Tare da Corolla da Corona, Toyota Dyna na ɗaya daga cikin samfura uku don buɗe layin samarwa a masana'antar Toyota a Ovar a 1971.
Ko kun san cewa a shekarar 1971, masana'antar Ovar ta kasance masana'anta mafi zamani da ci gaba a kasar? Wani abin da ya fi dacewa idan muka yi la'akari da cewa Salvador Fernandes Caetano, wanda ke da alhakin isowar Toyota a Portugal, ya tsara, ginawa da kuma sanya masana'anta a cikin watanni 9 kawai.
Toyota Starlet
Zuwan Toyota Starlet a Turai a cikin 1978 lamari ne mai ma'ana na "shigo, gani da nasara". Har zuwa 1998, lokacin da Yaris ya maye gurbinsa, ƙaramin Starlet ya kasance koyaushe a cikin aminci da fifikon fifiko na Turawa.
Duk da girmansa na waje, Starlet yana ba da sarari mai kyau na ciki da ƙaƙƙarfan ginin da Toyota ya saba da abokan cinikinta koyaushe.
Toyota Carina E
An ƙaddamar da shi a cikin 1970, Toyota Carina ya sami cikakkiyar magana a cikin ƙarni na 7, wanda aka ƙaddamar a cikin 1992.
Bugu da ƙari ga ƙira da sararin ciki, Carina E ya fito don jerin kayan aikin da aka bayar. A kasar mu, an yi ko da gasar tsere mai lamba daya, tare da goyon bayan Toyota, wadda ke da Toyota Carina E a matsayin babbar jaruma.
Toyota Celica
A cikin waɗannan shekaru 50 na Toyota a Portugal, Toyota Celica babu shakka ita ce motar wasan motsa jiki ta Japan mafi sadaukarwa, ta yi nasara ba kawai a kan tituna ba har ma a kan matakan tarurruka.
Direbobi irin su Juha Kankkunen, Carlos Sainz, da kuma a Portugal, Rui Madeira, wanda a shekarar 1996 ya lashe gasar Rally de Portugal, a motar Celica daga tawagar Grifone ta Italiya, sun nuna tarihin wannan samfurin.
Toyota Rav4
A cikin tarihinta, Toyota ya sha tsammanin abubuwan da ke faruwa a kasuwar mota.
A cikin 1994, Toyota RAV4 ya isa kasuwa, don sassa da yawa na sashin SUV - wanda a yau, shekaru 24 bayan haka, yana ɗaya daga cikin sassa mafi girma a duniya.
Kafin bayyanar Toyota RAV4, duk wanda ke son abin hawa mai iya kashe hanya, dole ne ya zaɓi motar jeep mai “tsarki da wuya”, tare da duk gazawar da ta zo tare da ita (ta’aziyya, yawan amfani, da sauransu).
Toyota RAV4 ita ce samfurin farko da aka fara haɗawa, a cikin tsari ɗaya, ƙarfin ci gaba na jeeps, juzu'in motocin da kuma jin daɗin salon. Tsarin nasara wanda ke ci gaba da haifar da 'ya'ya.
Toyota Land Cruiser
Tare da Toyota Corolla, Land Cruiser wani samfurin ne da ba za a iya raba shi ba a tarihin alamar. “Tsaftace kuma mai wuyar warwarewa” na gaskiya da yawa, tare da nau'ikan aiki da alatu, an tsara su don kowane nau'in amfani.
Toyota Prius
A cikin 1997, Toyota ya ɗauki dukkan masana'antar da mamaki ta hanyar sanar da ƙaddamar da Toyota Prius: masana'antar kera motoci ta farko ta samar da tarin jama'a.
A yau, duk nau'ikan suna yin fare don haɓaka kewayon su, amma Toyota ita ce ta farko da ta fara motsawa a wannan hanyar. A Turai, dole ne mu jira har zuwa 1999 don gano wannan samfurin, wanda ya haɗu da ƙarancin amfani da hayaki tare da sanannen jin daɗin tuki.
An dauki matakin farko zuwa ga Toyota da muka sani a yau.
Toyota a Portugal shekaru 50 bayan haka
Shekaru 50 da suka gabata, Toyota ya ƙaddamar da tallan sa na farko a Portugal, inda zaku iya karanta "Toyota yana nan don zama". Salvador Fernandes Caetano yayi gaskiya. Toyota ya yi.
A yau, alamar Jafananci tana ba da nau'i-nau'i masu yawa a kasuwa na kasa, farawa tare da Aygo mai mahimmanci kuma ya ƙare tare da Avensis da aka saba, ba tare da manta da cikakken SUV ba wanda ke cikin C-HR wani nuni na dukan fasaha da zane wanda Toyota yana da tayin, da RAV4, ɗaya daga cikin samfuran mafi kyawun siyarwa a cikin sashin a duk duniya.
Idan a cikin 1997 wutar lantarki na mota ya yi nisa, yau tabbas ne. Kuma Toyota na ɗaya daga cikin samfuran da ke ba da ƙarin kewayon samfuran lantarki.
Toyota Yaris ita ce samfurin farko a cikin sashinta don bayar da wannan fasaha.
Sanin duka kewayon Toyota a Portugal:
Toyota Aygo
Amma saboda aminci, tare da muhalli, wani abu ne na ainihin ƙimar alamar, har yanzu a cikin 2018, duk ƙirar Toyota za a sanye su da na'urorin aminci na aminci na Toyota Safety Sense.
Lambobin Toyota Portugal
A Portugal, Toyota ya sayar da fiye da 618,000 motoci, kuma a halin yanzu yana da kewayon 16 model, wanda 8 model suna da fasahar "Full Hybrid".
A cikin 2017, alamar Toyota ta ƙare shekara tare da kason kasuwa na 3.9% daidai da raka'a 10,397, karuwar 5.4% idan aka kwatanta da shekarar da ta gabata. Ƙaddamar da matsayin jagoranci a cikin lantarki na motoci, alamar ta sami karuwa mai yawa a cikin siyar da motocin matasan a Portugal (raka'a 3 797), tare da haɓakar 74.5% idan aka kwatanta da 2016 (2 176 raka'a).
Wannan abun ciki yana ɗaukar nauyin