Da yake ambaton Sérgio Godinho a cikin waƙar "Ya Primeiro Dia", bugu na Nunin Mota na Frankfurt na wannan shekara, ana iya bayyana shi a matsayin "ranar farko na sauran rayuwar Volkswagen".
Bari mu ga: ban da bayyana a can abin da ya bayyana a matsayin ɗaya daga cikin mafi mahimmancin samfura guda uku a cikin tarihinsa (eh, Volkswagen yana sanya ID.3 akan matakin mahimmanci kamar Beetle da Golf), alamar Jamus ta yanke shawarar. don nunawa duniya a Frankfurt sabon tambarin ta da sabon hotonta.
Amma bari mu je ta sassa. Sabuwar tambarin yana biye da yanayin gaye (kuma Lotus ya riga ya karɓe shi) kuma ya watsar da sifofin 3D, yana ɗaukar tsarin 2D mafi sauƙi (da dijital na dijital), tare da mafi kyawun layi. Amma sauran haruffan "V" da "W" suna ci gaba da bayyana a cikin shaida, amma "W" ba ya taɓa ƙasan da'irar inda suke haɗuwa.
Baya ga sabuntar kamanni, tambarin Volkswagen kuma zai ɗauki tsarin launi mai sassauƙa (ban da shuɗi da fari na gargajiya), kuma yana iya ɗaukar wasu launuka. A ƙarshe, alamar Wolfsburg ta kuma yanke shawarar ƙirƙirar tambarin sauti tare da maye gurbin muryar maza da aka saba ji a cikin tallace-tallacenta da muryar mace.
Dalilan da suka kawo canjin
'Ya'yan itacen aikin Klaus Bischoff, shugaban ƙirar Volkswagen, wannan canjin yanayin yana haifar da maye gurbin tambura kusan 70,000 a cikin fiye da dillalai 10,000 da kuma sanya alamar alama a cikin ƙasashe 154, a matsayin wani ɓangare na ƙarin ra'ayi mai suna "New Volkswagen".
Biyan kuɗi zuwa wasiƙarmu
Wannan ra'ayi yana haifar da kusantar "sabuwar Volkswagen duniya", a cikin abin da digitization da haɗin kai ke ba da damar mafi kyawun jagorar sadarwar alamar zuwa abokin ciniki. A cewar Jurgen Stackmann, Daraktan tallace-tallace na Volkswagen, "cikakkiyar sakewa shine sakamakon ma'ana na sake fasalin dabarun", wanda, idan kun tuna, ya haifar da haihuwar MEB.
A cewar Jochen Sengpiehl, darektan tallace-tallace na Volkswagen, "maƙasudin nan gaba ba zai kasance don nuna cikakkiyar duniyar talla ba (...) muna so mu zama mutane da raye-raye, ƙara yawan hangen nesa na abokin ciniki da kuma ba da labari na gaskiya".
Jurgen Stackmann, Daraktan Talla na Volkswagen"Tambarin yana fuskantar babban sauyi zuwa ga makomar da ba ta dace ba. Yanzu ne lokacin da ya dace don bayyana sabon halin mu ga duniyar waje."
Tare da isowar manufar "New Volkswagen", alamar za ta yi fare a kan gabatarwa mai launi da yawa fiye da yadda muka gani a yanzu, kuma yin amfani da haske (har ma don haskaka tambarin) zai zama muhimmin sashi. Duk wannan don isar da ƙwaƙƙwal, ƙarami kuma mafi kyawun hoton abokin ciniki.