Tarihin Logos: Volkswagen

Anonim

Leonardo da Vinci ya rigaya ya ce "sauƙi shine babban matakin sophistication", kuma yin la'akari da tambarin Volkswagen, wannan ka'idar ce wacce kuma ta shafi duniyar ƙafafun ƙafafu huɗu, gwargwadon tambura. Tare da haruffa biyu kawai - V a kan W - kewaye da da'irar, alamar Wolfsburg ta sami nasarar ƙirƙirar alamar da daga baya za ta bayyana dukkan masana'antar kera motoci.

A gaskiya ma, labarin tambarin Volkswagen shine makasudin wasu takaddama. Asalin alamar ta samo asali ne tun a ƙarshen 1930s, lokacin da alamar Jamus ta ɗauki matakan farko a fannin. Bayan kaddamar da kamfanin Volkswagenwerk da ke arewacin Jamus, kamfanin Volkswagen zai kaddamar da wata gasa ta cikin gida na samar da tambari. Wanda ya ci nasara ya zama Franz Xaver Reimspiess, injiniyan injiniya wanda kuma ke da alhakin inganta injin sanannen "Carocha". Tambarin - tare da kaya, alamar Ƙungiyar Ayyukan Jamus - an yi rajista bisa hukuma a cikin 1938.

Volkswagen logo
Tambarin Volkswagen juyin halitta

Duk da haka, Swede Nikolai Borg, dalibin zane, daga baya ya yi ikirarin haƙƙin doka a kan tambarin, yana mai da'awar cewa Volkswagen ya ba shi umarnin fara haɓaka alamar a 1939. Nikolai Borg, wanda daga baya ya ƙirƙira nasa tallan hukumar ƙira, ya rantse. har yau cewa yana da alhakin ainihin ra'ayin tambarin. Mai zanen Sweden ya yi ƙoƙari ya ɗauki matakin shari'a a kan alamar, amma ya ci gaba a tsawon shekaru saboda rashin shaida.

Tun lokacin da aka kirkireshi har zuwa yau, tambarin Volkswagen bai yi wani gagarumin sauyi ba, kamar yadda kuke gani a hoton da ke sama. A cikin 1967, blue ya zama launi mai mahimmanci, hade da aminci da amincewa da muka gane a cikin alamar. A cikin 1999, tambarin ya sami siffofi masu girma uku, kuma kwanan nan, wani sakamako na chrome, wanda ke nuna sha'awar Volkswagen na ci gaba da kasancewa a halin yanzu ba tare da barin alamar da aka sani ba.

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