Yayin da muke matsawa cikin duniyar motar lantarki mafi yawa, yana da mahimmanci cewa masana'antun su sami dabarar da ke ba da izinin rage farashin samarwa, amma kuma tazarar da ta isa don tabbatar da inganci da dorewar kasuwancin.
THE Tesla Model 3 da alama ya sami nasarar gano wannan dabarar kuma, kamar yadda muka ruwaito a baya, yana iya zama ma fi riba fiye da yadda ake tsammani. Wani kamfani na Jamus ya wargaje tare da bincikar Model 3 har zuwa dunƙule na ƙarshe kuma ya kammala cewa farashin kowane ɗayan zai zama $ 28,000 (fiye da € 24,000 kawai), ƙasa da $ 45-50,000, matsakaicin farashin siyan. na Model 3 wanda ke a halin yanzu samarwa.
Kamar dai don tabbatar da waɗannan ƙarshe, yanzu muna sane, a cikin sharuddan gabaɗaya - ta hanyar Autoline - na wani binciken, wanda Munro & Associates, wani kamfanin ba da shawara kan injiniya na Amurka ya yi. ci gaba tare da babban ribar riba fiye da 30% kowace raka'a don Tesla Model 3 - daraja mai girma sosai, ba ta zama ruwan dare a cikin masana'antar kera motoci ba, kuma ba a taɓa yin irinsa a cikin motocin lantarki ba.
Akwai faɗakarwa guda biyu ga waɗannan sakamakon. Na farko shi ne cewa wannan darajar za ta yiwu ne kawai tare da Model 3 da aka samar a cikin manyan kudaden da Elon Musk ya yi alkawari - har ma ya ambaci raka'a 10,000 a mako, amma a halin yanzu yana samar da rabin adadin. Shawarwari na biyu shi ne cewa lissafin da gaske ya ƙunshi farashin kayan, kayan aiki da aiki don kera abin hawa, ba tare da la'akari da haɓakar motar da kanta ba - aikin injiniyoyi da masu ƙira -, rarrabawa da siyarwa.
Ƙimar da suka kai ba ta da ƙasa da ban mamaki. Munro & Associates sun riga sun yi wannan motsa jiki don BMW i3 da Chevrolet Bolt, kuma babu ɗayansu ko da ya zo kusa da ƙimar Model 3 - BMW i3 yana samun riba yana farawa daga raka'a 20,000 a shekara, kuma Chevrolet Bolt , a cewar UBS, yana ba da asarar $ 7,400 ga kowane ɗayan da aka sayar (GM ya yi la'akari da cewa wutar lantarki za ta fara farawa a cikin 2021, tare da raguwar farashin baturi).
"Kamar wasan kwaikwayo ne na injiniya"
Sandy Munro, Shugaba na Munro & Associates, a farkon, yin kallon farko a Model 3, bai burge ba. Duk da gaske godiya da tuki, a daya hannun, ingancin taro da gini, bar mai yawa da za a so: "mafi munin taro da kuma gama na gani a cikin shekaru da yawa". Ya kamata a lura cewa rukunin da aka rushe na ɗaya daga cikin baƙaƙen da aka yi.
Amma yanzu da ya tarwatsa motar gaba daya abin ya burge shi sosai. musamman a cikin babin haɗin kan tsarin lantarki. - ko ba Tesla kamfani ne da aka haife shi daga Silicon Valley ba. Ba kamar abin da kuke gani a cikin wasu motoci ba, Tesla ya tattara dukkan allunan da'ira waɗanda ke sarrafa mafi bambance-bambancen ayyukan abin hawa a cikin ɗaki ƙarƙashin kujerun baya. A wasu kalmomi, maimakon samun kayan aikin lantarki da yawa a warwatse ko'ina cikin motar, komai yana "daidaita" kuma an haɗa shi a wuri ɗaya.
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Ana iya ganin fa'idodin lokacin nazarin, alal misali, madubin ciki na Model 3 da kwatanta shi da na BMW i3 da Chevrolet Bolt. Model 3's electrochromic madubin duba baya farashin $29.48, nisa kasa da $93.46 na BMW i3 da $164.83 na Chevrolet Bolt. Duk saboda ba ya haɗa duk wani aikin lantarki, ba kamar sauran misalai biyu ba, tare da Bolt har ma yana da ƙaramin allo wanda ke nuna abin da kyamarar baya ke gani.
A lokacin bincikensa, ya ci karo da ƙarin misalan irin wannan, yana bayyana wata hanya dabam kuma mafi inganci fiye da sauran trams a cikin ƙirarsa da samarwa, wanda ya ba shi sha'awa sosai. Kamar yadda ya ce, "Kamar wasan kwaikwayo ne na aikin injiniya" - kamar wasan kwaikwayo na injiniya ne.
Shima baturin ya burge shi. Kwayoyin 2170 - ganewar suna nufin 21 mm a diamita da 70 mm tsawo na kowane tantanin halitta -, wanda Model 3 ya gabatar, sun fi girma 20% (idan aka kwatanta da 18650), amma sun kasance 50% mafi ƙarfi, lambobi masu ban sha'awa. ga injiniya kamar Sandy Munro.
Shin $ 35,000 Tesla Model 3 zai zama riba?
A cewar Munro & Associates, ba zai yiwu a fitar da sakamakon wannan Model 3 zuwa sigar $35,000 da aka sanar ba. Sigar da aka wargaje an sanye take da babban fakitin baturi, fakitin haɓakawa na Premium da Ingantattun Autopilot, yana daga farashinsa zuwa kusan dala dubu 55 . Wannan rashin yiwuwar ya samo asali ne saboda sassa daban-daban waɗanda za su iya samar da mafi araha Model 3, da kuma kayan da ake amfani da su.
Hakanan yana taimakawa tabbatar da dalilin da yasa har yanzu ba mu ga farkon kasuwancin wannan bambance-bambancen ba. Har sai layin samarwa ya sami nasarar "samarwar jahannama" da Musk ya ambata a baya, yana da ban sha'awa don sayar da sifofin tare da riba mafi girma, don haka Model 3 wanda ke barin layin samarwa a halin yanzu, ya zo tare da tsari mai kama da samfurin da aka bincika. .
Bambance-bambancen na gaba da za su fito za su fi tsada: AWD, tare da injuna biyu da duk abin hawa; da Performance, wanda ya kamata ya biya dala dubu 70, fiye da Yuro dubu 66.
Duk da tabbataccen ƙarshe bayan nazari mai zurfi ta Munro & Associates, abin da ke da tabbas shi ne cewa Tesla har yanzu yana da hanya mai tsawo kafin ya zama kamfani mai riba da ci gaba.