Skoda tau ua ib feem ntawm pawg Volkswagen rau 26 xyoo. Nws tau mus los ntawm kev ua lag luam nyob ruaj khov ntawm qhov tsis ncaj ncees lawm ntawm Iron Curtain mus rau ib qho ntawm cov khoom muaj zog tshaj plaws hauv pab pawg. Nrog rau kev ua haujlwm ntawm 8.7% tsuas yog Porsche tshaj Skoda, muaj txawm tias dhau Audi xyoo tas los. Sib piv qhov no nrog rau Volkswagen hom paj paj tsuas yog 1.8%, txawm hais tias, hauv cov ntsiab lus tseeb, muag ntau chav nyob.
Nws ua tau li cas?
Raws li ib feem ntawm pab pawg neeg German, Skoda tau muaj kev txwv tsis pub nkag mus rau cov thev naus laus zis tsim los ntawm lwm tus thiab muab lawv tso rau hauv cov tsheb tsim qhov chaw ua haujlwm pheej yig dua - qhov nruab nrab ntawm 10.10 euros ib teev hauv Czech koom pheej tiv thaiv 38 .70 euros hauv lub teb chaws Yelemees.Qhov tshwm sim yog cov khoom me me lossis tsis muaj dab tsi tom qab lwm tus hauv cov ntsiab lus zoo, thiab txawm tias lawv "cov kwv tij" sib piv hauv cov xov xwm tshwj xeeb, qhov xwm txheej uas Volkswagen tsis nyiam txhua. Tsis yog Skodas yuav tsum nyob ntawm lub hauv paus ntawm pab pawg?
Cov lus xaus xws li vim li cas thiaj yuav Golf thaum peb tuaj yeem muaj qhov dav dua Octavia nrog tib lub thev naus laus zis rau tus nqi pheej yig dua tsis yog qhov tshiab. Txhawm rau sab saum toj nws, Skoda kuj tseem muaj nyob rau qib siab dua hauv ntau yam kev paub txog kev ntseeg siab.
Tam sim no cov pab pawg tab tom npaj nkag mus rau lub sijhawm tshiab ntawm kev txav hluav taws xob, Volkswagen xav txo qhov zoo ntawm Skoda, suav tias tsis ncaj ncees, thiab rov tso nws cov npe kom meej meej. Kev tsis sib haum xeeb uas tsis yog tshiab thiab rov ua kom muaj kev ntxhov siab nyob hauv plawv ntawm Volkswagen pawg - kev tsis sib haum xeeb ntawm cov txiaj ntsig thiab kev ua haujlwm, thiab ntawm kev tswj hwm hauv nruab nrab thiab kev ywj pheej rau nws 12 hom.
Yuav hloov li cas?
Ntawm cov kev daws teeb meem yog qhov nce ntawm cov nqi ntawm cov nuj nqis kom tau txais txiaj ntsig zoo ntawm cov thev naus laus zis tsim los ntawm lwm cov npe hauv pab pawg. Ua piv txwv, nkag mus rau MQB platform tsim los ntawm Volkswagen thiab uas yog lub hauv paus ntawm kev xyaum txhua yam ntawm cov qauv nruab nrab: Octavia, Superb, Kodiaq thiab Karoq.
Tab sis lwm yam kev hem thawj loom ntawm lub qab ntug. Kev poob qis hauv kev muag khoom ntawm cov qauv xws li Golf thiab Passat hem cov haujlwm hauv lub tebchaws Yelemes thiab cov koomhaum tau tshaj tawm lawv qhov kev txhawj xeeb. Txawm li cas los xij, kev hem thawj ntawm Skoda txoj kev vam meej tuaj yeem txhais tau tias muaj kev daws teeb meem rau German factories.
Hauv lwm lo lus, hloov ib feem ntawm Skoda cov khoom tsim tawm mus rau German cov chaw tsim khoom - tam sim no muaj peev xwm ntau dhau - yuav tiv thaiv cov haujlwm German. Tab sis kev tshem tawm ntawm kev tsim khoom los ntawm Czech cov chaw tsim khoom, ntawm qhov tod tes, hu rau cov lus nug txog 2000 txoj haujlwm, raws li lub koom haum Czech tseem ceeb.
Herbert Diess, CEO ntawm Volkswagen hom sib cav tias cov kauj ruam yuav tsum tau ua los tiv thaiv German hom los ntawm kev sib tw ncaj qha nrog cov qauv Skoda pheej yig dua. Qhov no yuav tsum muaj kev sib txawv ntau dua nyob rau hauv qhov chaw thiab lub hom phiaj cov neeg tuaj saib ntawm ob lub npe, tshwj xeeb tshaj yog thaum xa mus rau yav tom ntej cov qauv hluav taws xob - piv txwv li, Volkswagen thiab Skoda tab tom npaj ib qho hluav taws xob coupé-style crossover rau tib ntu.
Kev sib ntaus sib tua sab hauv - qhov no yuav tsum yog qhov tseem ceeb?
Raws li Volkswagen tau tshaj tawm ob peb lub hlis dhau los, hauv lub ntiaj teb tshiab no, nws cov neeg sib tw yog Tesla. Yuav tsum tsis yog qhov tsom? Matthias Mueller, tus thawj coj ntawm pab pawg, de-dramatized qhov kev tsis sib haum xeeb los ntawm kev sau tseg tias nrog ze li 100 tus qauv hauv pab pawg, nws yuav tsis yooj yim sua kom tsis txhob sib ceg. Thiab qee qhov kev sib tw sab hauv kuj muaj kev noj qab haus huv.
Tab sis yuav tsis ua mob rau ib hom ntawm pab pawg tawm tsam lwm qhov kawg ua rau tag nrho pab pawg? Cov lus zoo nkaus li meej. Skoda yuav tsum paub nws qhov chaw hauv cov khoom noj khoom haus: ntawm lub hauv paus.