Zoo li lwm lub khw European , tam sim no nws yog lub sijhawm rau Jeep hom yuav sawv cev los ntawm FCA Portugal. Cov txheej txheem uas tau pib xyoo 2015 thiab xaus rau hnub no, Cuaj Hlis 8, nrog rau kev hloov pauv ntawm Jeep sawv cev rau FCA Portugal.
Jeep yog li tso tseg Bergé Group cov ntaub ntawv khaws tseg, uas yog tus tswv lag luam xws li Kia thiab Isuzu hauv Portugal, yog li koom nrog lwm lub npe uas tsim los ntawm FCA ntug hauv Tebchaws Europe: Fiat, Alfa Romeo, Abarth, Fiat Professional thiab Mopar.
Nyob rau sab nraud ntawm Atlantic muaj, raws li peb paub, lwm hom ...
tshiab ambitions
Artur Fernandes, Tus Thawj Coj ntawm FCA Portugal ntseeg tias Jeep tuaj yeem sawv cev nruab nrab ntawm 15% thiab 20% ntawm kev hloov pauv - uas sib haum mus txog 10% ntawm tag nrho cov tsheb muag los ntawm pab pawg no.Kom ncav cuag cov lej no tau nqis peev ntau dua 6 lab euros nyob rau hauv cov ntsiab lus tshiab ntawm kev muag khoom thiab kev muag khoom tom qab muag, yog li muab kev pabcuam hauv lub tebchaws muaj zog, ob qho tib si ntawm thaj av loj thiab cov Islands tuaj. Nyob rau hauv tag nrho, lub Dealership network inaugured hnub no muaj 15 ntsiab lus ntawm kev muag khoom thiab 18 cov ntsiab lus tom qab muag.
Qhov kev nqis peev no tau txais kev txhawb nqa los ntawm kev lag luam ntsuas. Cov ntu uas Jeep cov khoom tau muab tso ua pov thawj tias yog ib qho ntawm cov neeg muaj zog tshaj plaws hauv kev lag luam hauv lub tebchaws - zoo ib yam li qhov tshwm sim hauv Tebchaws Europe. Hauv Portugal, ntu SUV tau loj hlob hauv 2016 los ntawm tag nrho ntawm 32%, hauv kev ua lag luam uas loj hlob 16% hauv tib lub xyoo. Tam sim no, SUVs sawv cev kwv yees li 20% ntawm tag nrho lub teb chaws kev ua lag luam rau lub teeb neeg nrog caij tsheb.
premium positioning
Jeep yuav koom nrog Alfa Romeo qhov chaw hwm. Nws yog nyob rau hauv qhov kev nkag siab no tias cov chav ua yeeb yam tshwj xeeb tau tsim nrog cov duab ceev faj uas tsom mus rau lub hom phiaj ntawm qhov tseem ceeb - kev ywj pheej, taug txuj kev nyuaj, qhov tseeb, kev mob siab rau - tam sim no hauv txhua qhov nthuav dav ntawm 3,000m2 ntawm thaj chaw nthuav tawm.
FCA?
FCA (Fiat Chrysler Tsheb) yog ib pawg Italian-American kev lag luam tsim nyob rau hauv 2014, tom qab kev koom ua ke ntawm Chrysler Group (Chrysler, Jeep, RAM thiab Dodge) los ntawm Fiat.
Kev cob qhia kuj yog ib qho tseem ceeb ntawm cov ncej ntawm lub network tshiab. Kev muag khoom thiab cov pab pawg tom qab muag tau tsim los ntawm kos, nrog rau cov txheej txheem kev lag luam tshiab tau ua tiav rau Jeep, yog li lav qhov kev pabcuam zoo rau cov neeg siv khoom.
Thawj "qhov hnyav" txhawb nqa
Ntxiv rau Jeep Renegade, uas sib tw hauv kev ua lag luam nrog cov qauv xws li Mazda CX-3, Nissan Juke, Renault Captur thiab Peugeot 2008, tuaj txog ntawm Jeep Compass tshiab (thawj hu rau ntawm no) thaum kawg lub Kaum Hli yuav yog. ib qho cuab tam tseem ceeb rau lub hom phiaj hauv Portugal.
Nco ntsoov tias hauv 4 × 2 version, Jeep Compass yog Chav 1 ntawm tus xov tooj.