Thaum lub chaw tsim khoom tsheb kis las nrog cov lus qhia me me ntawm kev muag khoom, Porsche yog tam sim no qhov teeb meem loj ntawm kev muaj koob npe thiab, qhov tseem ceeb tshaj plaws, kev muaj txiaj ntsig - txawm tias thaum txheeb xyuas hauv ib pab pawg nrog ntau lub npe nrov, xws li Volkswagen Group rooj plaub. Txhawm rau ua kom pom qhov no, muaj cov duab rau xyoo 2017, uas tshaj tawm tag nrho ntawm 236 376 units tau muag.
Niaj hnub no, nrog rau ntau yam raws li tsib tus qauv - 718, 911, Panamera, Macan thiab Cayenne - qhov tseeb yog qhov chaw tsim khoom ntawm Stuttgart tau dhau los ua ib qho kev siv, kuj yog kev lag luam. Ua tsaug, los ntawm qhov pib, rau cov lus pom zoo li Macan, ib nrab-ntau SUV qhia hauv 2014 thiab hais tias, nyob rau hauv 2017 ib leeg, nws muag ntau tshaj 97 txhiab units , los yog Panamera sports saloon. Uas, ua kom zoo dua ntawm qhov tseeb tias ib tiam tshiab tau pib thaum pib xyoo tas los, mus txog Lub Kaum Ob Hlis 31 nrog rau tag nrho ntawm 28 txhiab units - nce 83% tshaj xyoo dhau los.
Txaus siab rau lawv tus kheej, cov duab no qhia tau hais tias, ntxiv rau 4% nce hauv Porsche qhov muag tag nrho, cov chaw tsim khoom muaj peev xwm, tsis pub ntau tshaj rau xyoo, muab ob npaug rau nws qhov muag. Mus los ntawm 116 978 units hauv 2011 (xyoo uas muag tseem suav raws li lub xyoo nyiaj txiag, thiab tsis raws li daim ntawv qhia hnub), mus rau ntau dua 246,000 units hauv 2017.
Porsche, lub hom phiaj… generalist?
Ntawm qhov tod tes, txawm hais tias qhov kev piav qhia rau qhov kev loj hlob no kuj nyob hauv cov lej uas German tsheb hom kev ua si tau ua tiav hauv kev lag luam xws li Tuam Tshoj - tom kawg, qhov tseeb, cov chaw tsim khoom lag luam zoo tshaj plaws niaj hnub no -, tsis muaj qhov no zais dab tsi. yog qhov tsis lees paub thiab tseem ceeb tshaj qhov tseeb - tias Porsche tam sim no muag ntau lub tsheb ntau dua li tag nrho nws lub peev xwm thiab yuav yog cov neeg sib tw ua ke!
Yog hais tias nyob rau hauv 1990s, ua ntej lub community launch ntawm lub Porsche Boxster - lub tsheb lub luag hauj lwm rau txuag lub hom - lub German kev ua si tsheb manufacturers lub ntiaj teb no kev muag khoom yog tsawg tshaj li 20,000 units ib xyoo, hnub no nws surpasses tag nrho cov loj manufacturers ntawm kev ua si tsheb.
Raws li ib qho piv txwv, thiab txawm tias nrog qhov kev ncua deb ntawm qhov chaw, peb tuaj yeem ntxiv Aston Martin, Ferrari, McLaren thiab Lamborghini, thiab kev muag khoom ntawm tag nrho cov ntawm lawv, hauv 2017, sib haum rau tsawg dua 10% ntawm tag nrho cov tsheb muag. los ntawm Porsche.
Kev taw qhia ntawm Cayenne thiab tom qab ntawm Panamera thiab Macan tau hloov pauv lub npe mus rau ntau qhov kev tsim qauv - peb puas tuaj yeem hais tias… generalist? - txawm hais tias qhov tseem ceeb ntawm tus cwj pwm sporty ntawm nws cov qauv tseem nyob, txawm tias thaum xa mus rau ntau tshaj ob tons ntawm SUVs.
Lwm cov tuam txhab lag luam yuav tsum ua raws li kev siv, xws li Jaguar, uas txawm tias muaj cov qauv zoo dua rau "ua lej". Tab sis txawm li ntawd los, hom feline tsis mus dhau 178 601 units.
Lub zog ntawm Porsche hom. Undoubtedly, impressive heev…