Twb twb muaj kev koom tes thev naus laus zis ntawm cov aston martin ua thiab cov Mercedes-Benz , uas tau tso cai rau cov chaw tsim khoom Askiv tsis yog siv AMG's V8s los kho qee yam ntawm nws cov qauv, tab sis kuj tseem siv cov khoom siv hluav taws xob ntawm German chaw tsim khoom. Tam sim no qhov kev koom tes thev naus laus zis no yuav ntxiv dag zog thiab txuas ntxiv.
2020 yuav yog ib xyoo uas peb coob tus yuav tsis hnov qab, ib yam uas tseem muaj tseeb rau Aston Martin, xav txog txhua qhov kev txhim kho nws tau pom xyoo no.
Tom qab kev lag luam tsis zoo thiab nyiaj txiag tau tshwm sim hauv thawj peb lub hlis twg ntawm lub xyoo (ua ntej-Covid-19), thiab qhov txiaj ntsig tseem ceeb ntawm kev nqis peev hauv khw, Lawrence Stroll (tus thawj coj ntawm pab pawg Formula 1 Racing Point) tau nqis los rov qab Aston Martin. , ua ib lub koom haum peev uas tseem lav nws 25% ntawm Aston Martin Lagonda.
Nws yog lub sijhawm uas thaum kawg txiav txim siab tawm ntawm CEO Andy Palmer, nrog Tobias Moers coj nws qhov chaw ntawm Aston Martin.
Moers tau ua tiav zoo li tus thawj coj ntawm AMG, txoj haujlwm nws tau tuav txij li xyoo 2013 hauv kev faib ua haujlwm siab ntawm Mercedes-Benz, yog ib lub luag haujlwm tseem ceeb rau nws txoj kev loj hlob ntxiv.
Kev sib raug zoo nrog Daimler (Mercedes-Benz lub tuam txhab niam txiv) zoo li tau lees paub.
Sau npe yuav mus rau peb tsab ntawv xov xwm
Qhov no yog qhov peb tuaj yeem ua pov thawj los ntawm cov ntawv tshaj tawm tshiab no, qhov twg kev koom tes thev naus laus zis ntawm Aston Martin thiab Mercedes-Benz tau txhawb nqa thiab txuas ntxiv. Daim ntawv cog lus ntawm ob lub tuam txhab yuav pom Mercedes-Benz muab ntau lub zog hluav taws xob ntau dua - los ntawm cov khoom siv hluav taws xob (sab hauv combustion) mus rau hybrids thiab txawm tias hluav taws xob -; thiab nthuav dav nkag mus rau hauv cov khoom siv hluav taws xob, rau txhua tus qauv uas yuav tsim tawm los ntawm 2027.
Mercedes-Benz tau txais dab tsi rov qab?
Raws li tej zaum yuav xav tau, Mercedes-Benz yuav tsis tawm ntawm qhov kev pom zoo "yuav tes" no. Yog li, hauv kev sib pauv rau nws cov thev naus laus zis, cov chaw tsim khoom German yuav tau txais ceg txheem ntseeg loj dua hauv British chaw tsim khoom.
Mercedes-Benz AG tam sim no muaj 2.6% feem pua ntawm Aston Martin Lagonda, tab sis nrog daim ntawv cog lus no peb yuav pom tias cov ceg txheem ntseeg loj hlob mus txog 20% hauv peb lub xyoos tom ntej.
lub hom phiaj xav tau
Nrog rau daim ntawv cog lus no kos npe, lub neej yav tom ntej zoo li muaj kev ruaj ntseg rau cov chaw tsim khoom me me. Cov neeg Askiv tshuaj xyuas lawv cov phiaj xwm phiaj xwm thiab tsim qauv thiab, peb tuaj yeem hais tias, muaj lub siab xav ntau dua.
Aston Martin lub hom phiaj kom ncav cuag 2024/2025 nrog kev muag khoom ntawm ib ncig ntawm 10,000 units txhua xyoo (nws muag kwv yees li 5900 units hauv 2019). Nrog rau lub hom phiaj ntawm kev loj hlob ntawm kev muag khoom tiav, turnover yuav tsum nyob rau hauv qhov kev txiav txim ntawm 2.2 billion euros thiab profits nyob rau hauv cheeb tsam ntawm 550 lab euros.
Peb tsis paub meej tias Aston Martin qauv tshiab yuav nyob rau hauv txoj kev, tab sis raws li Autocar, uas tau txais cov lus los ntawm Lawrence Stroll thiab Tobias Moers, yuav muaj ntau yam xov xwm. Thawj cov qauv uas tau txais txiaj ntsig los ntawm daim ntawv cog lus no yuav tuaj txog thaum kawg ntawm 2021, tab sis xyoo 2023 cog lus tias yuav yog ib qho uas yuav coj cov kev hloov tshiab tshaj plaws.
Lawrence Stroll yog qhov tshwj xeeb tshaj plaws. Nws xa mus hais tias 10 txhiab units / xyoo yuav yog tsim los ntawm cov kev ua si tsheb nrog ob sab pem hauv ntej thiab central rear engine (tshiab Valhalla thiab Vanquish) thiab ib tug "SUV khoom portfolio" - lub DBX yuav tsis tsuas yog SUV. Nws hais ntxiv tias xyoo 2024, 20-30% ntawm kev muag khoom yuav yog hybrid qauv, nrog thawj 100% hluav taws xob yuav tshwm sim tsis tau ua ntej 2025 (lub tswv yim thiab 100% hluav taws xob Lagonda Vision thiab All-Terrain zoo li yuav siv sij hawm ntev los yog tseem nyob. thawj zaug. path).