Kev lag luam tsheb yog nyob rau hauv "boiling" thiab tom qab tau kawm txog Renault Group txoj kev npaj kho dua tshiab, Renaulution, hnub no peb tau kawm txog Jaguar Land Rover lub tswv yim kho dua tshiab.
Lub npe "Reimagine", txoj kev npaj no muaj lub hom phiaj yooj yim: ua kom Jaguar Land Rover ua lub tuam txhab xoom carbon los ntawm 2039.
Yuav kom ua tiav qhov no, ob lub npe hauv pawg yuav tsum tau hluav taws xob (ntau) thiab qhov ntawd yuav tshwm sim nyob rau ob peb xyoos tom ntej no, nrog Jaguar tau dhau los ua hluav taws xob tshwj xeeb hauv 2025 thiab txhua tus qauv Land Rover muaj qhov sib txawv ntawm 100% hluav taws xob los ntawm qhov kawg ntawm xyoo caum.
Nyob rau ntawm lub sijhawm no, lub hom phiaj yog los xyuas kom meej tias 60% ntawm Land Rover qhov kev muag khoom sib haum rau cov qauv hluav taws xob nkaus xwb.
Peb lub platform, tag nrho cov hluav taws xob
Tsim los kom muaj nuj nqis "zoo tshaj qhov ntim", "Reimagine" txoj kev npaj yuav ua raws li peb lub platform (ob rau Land Rover thiab ib qho rau Jaguar), txhua tus ntawm lawv tau hluav taws xob.
Sau npe yuav mus rau peb tsab ntawv xov xwm
Lub hom phiaj ntawm qhov kev txo qis ntawm cov platforms no yog, raws li Thierry Bolloré, CEO ntawm Jaguar Land Rover, kom "tsim cov qauv tshiab hauv kev lag luam ntawm nplai thiab zoo rau cov khoom kim heev".
Land Rover yuav siv lub Modular Longitudinal Architecture (MLA) platform, uas tso cai rau combustion thiab hluav taws xob cav, thiab lub Electric Modular Architecture (EMA), ib tug platform ntau tsom rau hluav taws xob uas kuj yuav tau txais "electrified combustion engines heev".
Jaguar yuav muaj lub platform tshwj xeeb thiab muaj hluav taws xob tag nrho, uas yuav yog lub hauv paus rau txhua tus qauv ntawm British hom los ntawm 2025 mus ntxiv.
Thaum kawg, Bolloré kuj tau hais tias los ntawm 2026 lub cav diesel yuav tsum raug tso tseg thiab Jaguar Land Rover yuav nqis peev ntau rau hauv hydrogen thiab roj cell technology.
Jaguar: nyob zoo octane, nyob zoo electrons
Pib nrog Jaguar, lub hom phiaj yog qhov yooj yim raws li nws xav tau: tig lub npe British rau hauv ib qho khoom siv hluav taws xob nkaus xwb txij li xyoo 2025.
Raws li tsab ntawv tshaj tawm niaj hnub no, qhov no yuav tso cai rau Jaguar "paub txog nws lub peev xwm tshwj xeeb" thiab, qhov tseem ceeb tshaj plaws, txav deb ntawm qhov poob ntawm kev muag khoom (thiab cov txiaj ntsig) uas tau "haunted" nws nyob rau xyoo tas los no.
Interestingly, tus successor rau Jaguar XJ (uas peb twb paub lawm yuav yog hluav taws xob) tau poob, nrog lub hom hais tias nws yuav tsis yog ib feem ntawm qhov ntau, txawm hais tias nws yuav siv tau.
Tau kawg, tseem muaj ntau cov ntaub ntawv los lees paub, txawm li cas los xij, zoo li, lub hom yuav tsum tau txav me ntsis ntawm SUV, tag nrho kom tsis txhob "clash" nrog Land Rover cov lus pom zoo.
Land Rover: tsawg dua qauv, nyiaj ntau dua
Txawm hais tias CEO ntawm Jaguar Land Rover tau hais tias Land Rover ntau yam yuav muaj "tsawg dua qauv" thiab yuav tsom mus rau cov lus pom zoo tshaj plaws, yuav tsis muaj qhov tsis txaus ntawm cov xov xwm rau lub npe British.
Piv txwv li, thawj 100% hluav taws xob qauv ntawm lub hom yog teem kom txog rau hauv 2024, thiab nyob rau hauv tsib lub xyoos tom ntej no, Land Rover yuav pom rau 100% hluav taws xob variants nyob rau hauv lub lag luam.
Cov factories tseem nyob
Txawm hais tias "Reimagine" txoj kev npaj tau cog lus tias yuav rov tsim kho tag nrho ntawm Jaguar Land Rover, suav nrog kev tswj hwm, ib yam zoo li qhov tseeb: lawv yuav tsis kaw cov chaw tsim khoom.
Ntawm qhov teeb meem no, Jaguar Land Rover tau hais tias nws tsis muaj kev npaj kaw "nws cov chaw tsim khoom loj". Tsis tas li ntawd, thiab raws li British Autocar hais txog, tsis muaj qauv yuav tsum raug txiav tawm, "tsis muaj kev npaj yuav tsum tsis txhob tsim cov qauv".
Nyob rau hauv tag nrho, txhua xyoo Jaguar Land Rover yuav nqis peev £ 2.5 billion (€ 2.9 billion) raws li "Reimagine" txoj kev npaj.