Nyob rau theem uas kev lag luam tsheb "ntseeg", tib lub sijhawm, qhov cuam tshuam ntawm kev sib kis thiab ib theem ntawm kev hloov pauv loj nrog kev siv hluav taws xob ntawm lub tsheb, Mercedes-Benz txoj kev npaj tswv yim tshiab zoo nkaus li "daim ntawv qhia" uas lub hom phiaj coj txoj hmoo ntawm German hom nyob rau yav tom ntej.
Tshaj tawm hnub no, txoj kev npaj no tsis tsuas yog lees paub Mercedes-Benz kev cog lus rau kev siv hluav taws xob ntawm nws qhov ntau, tab sis kuj ua rau paub txog lub tswv yim los ntawm cov hom phiaj los ua kom nws cov xwm txheej zoo li lub npe khoom kim heev, nthuav nws cov qauv kev lag luam thiab, qhov tseem ceeb tshaj, nce ntxiv. cov txiaj ntsig.
Los ntawm cov platform tshiab rau kev cog lus muaj zog rau nws cov npe lag luam, koj tau paub txog cov ntsiab lus ntawm Mercedes-Benz txoj kev npaj tswv yim tshiab.
Kev yeej cov neeg siv khoom tshiab yog lub hom phiaj
Ib lub hom phiaj tseem ceeb ntawm lub tswv yim tshiab Mercedes-Benz yog kom yeej cov neeg siv khoom tshiab thiab ua qhov no German hom muaj ib txoj kev npaj yooj yim: los tsim nws cov sub-brands.Sau npe yuav mus rau peb tsab ntawv xov xwm
Yog li, ntxiv rau lub npe nrov Mercedes-AMG thiab Mercedes-Maybach, qhov thawj koom ruam yog txhawm rau txhawb lub npe ntawm cov qauv hluav taws xob EQ thiab tsim cov "G" sub-brand uas, raws li lub npe qhia, yuav muaj lub cim tseem ceeb. Mercedes-Benz ntawm nws lub hauv paus Class G.
Ola Källenius, Thawj Tswj Hwm ntawm Daimler AG thiab Mercedes-Benz AG.Nrog rau lub tswv yim tshiab no, peb tau tshaj tawm peb txoj kev cog lus meej rau tag nrho cov khoom siv hluav taws xob ntawm peb cov khoom lag luam.
Txawv subbrands, txawv lub hom phiaj
pib nrog Mercedes-AMG , txoj kev npaj yog, ua ntej ntawm tag nrho cov, pib thaum ntxov li 2021 nrog rau kev siv hluav taws xob ntawm nws qhov ntau. Nyob rau tib lub sijhawm, Mercedes-Benz txoj kev npaj tswv yim tshiab hu rau Mercedes-AMG kom ntxiv peev nyiaj rau txoj kev vam meej uas nws tau pom hauv Formula 1.
Raws li rau lub Mercedes-Maybach , nws yuav tsum nrhiav kom tau txais txiaj ntsig zoo ntawm lub ntiaj teb lub sijhawm (xws li Tuam Tshoj kev lag luam muaj zog thov rau cov qauv khoom kim heev). Rau qhov no, cov khoom kim heev sub-brand yuav pom nws qhov ntau npaum li ob npaug, thiab nws cov hluav taws xob kuj tau lees paub.
Tus tshiab "G" sub-brand coj kom zoo dua ntawm qhov kev thov loj heev uas lub cim jeep tseem paub (txij li xyoo 1979, ze rau 400 txhiab units twb tau muag lawm), thiab nws tsuas yog tau lees paub tias nws tseem yuav ua qauv hluav taws xob.
Thaum kawg, hais txog dab tsi yog kab tias niaj hnub tshaj plaws ntawm Mercedes-Benz sub-brands, lub EQ , tus thawj koom ruam yog los ntes cov neeg tuaj saib tshiab ua tsaug rau kev nqis peev hauv kev siv thev naus laus zis thiab kev txhim kho cov qauv raws li lub zog hluav taws xob platforms.
EQS ntawm txoj kev, tab sis muaj ntau dua
Hais txog kev mob siab rau lub tshuab hluav taws xob, nws tsis tuaj yeem tham txog cov no thiab cov phiaj xwm tshiab Mercedes-Benz yam tsis tau hais txog Mercedes-Benz EQS tshiab.
Twb tau nyob rau theem kawg kev xeem, Mercedes-Benz EQS yuav tsum ncav cuag lub khw hauv xyoo 2021 thiab yuav nthuav tawm lub platform tshwj xeeb, EVA (Electric Vehicle Architecture). Ntxiv rau EQS, lub platform no tseem yuav pib EQS SUV, EQE (ob qho tib si tau teem sijhawm tuaj txog hauv 2022) thiab tseem yog EQE SUV.
Ntxiv nrog rau cov qauv no, kev siv hluav taws xob ntawm Mercedes-Benz kuj tseem yuav ua raws li cov qauv me me xws li EQA thiab EQB, uas nws tuaj txog yog teem rau xyoo 2021.
Tag nrho cov qauv tshiab no yuav koom nrog kev lag luam uas twb muaj lawm Mercedes-Benz EQC thiab EQV hauv Mercedes-Benz '100% hluav taws xob muab.
Tsis tas li ntawd nyob rau hauv txoj kab nrog lub tswv yim tshiab Mercedes-Benz lub tswv yim, German hom tab tom tsim lub platform thib ob tshwj xeeb rau cov qauv hluav taws xob. Tsim MMA (Mercedes-Benz Modular Architecture), nws yuav ua lub hauv paus rau cov qauv compact lossis nruab nrab.
Software kuj yog thawj koom ruam
Ntxiv rau 100% cov qauv hluav taws xob tshiab, thawj koom ruam ntawm sub-brands thiab npaj yuav txiav nws cov nqi tas li hauv 2025 los ntawm ntau dua 20% piv rau 2019, Mercedes-Benz txoj kev npaj tswv yim tshiab tseem tsom mus nqis peev hauv thaj tsam ntawm software. rau tsheb.
Markus Schäfer, Tus Tswv Cuab ntawm Pawg Tswj Xyuas Daimler AG thiab Mercedes-Benz AG, lub luag haujlwm rau Daimler Group Research thiab Mercedes-Benz Cars COO.Ntawm Mercedes-Benz, peb mob siab rau tsis muaj dab tsi tsawg dua li kev coj noj coj ua ntawm cov tuam txhab tsim hluav taws xob thiab software rau tsheb.
Vim li no, lub npe German tau paub txog MB.OS operating system. Tsim los ntawm Mercedes-Benz nws tus kheej, qhov no yuav tso cai rau cov hom lag luam hauv nruab nrab ntawm kev tswj hwm ntawm ntau lub tshuab ntawm nws cov qauv nrog rau cov kev sib tshuam siv los ntawm cov neeg siv khoom.
Teem sijhawm tso tawm rau xyoo 2024, cov software tsim tshwj xeeb no tseem tso cai rau kev hloov kho ntau zaus thiab yuav raug tsim nrog kev pom los tsim kev lag luam ntawm cov nplai uas tso cai rau kev txo nqi zoo.