Txhua xyoo tus kws pab tswv yim North American Interbrand nthuav tawm nws daim ntawv tshaj tawm txog 100 hom khoom muaj txiaj ntsig tshaj plaws hauv ntiaj teb thiab xyoo no tsis muaj kev zam. Raws li tau tshwm sim xyoo tas los, 15 lub tsheb hom yog ib feem ntawm qhov Top 100.
Muaj peb qhov kev ntsuam xyuas tus ncej rau Interbrand los tsim cov npe no: kev ua tau zoo ntawm cov khoom lag luam lossis cov kev pabcuam; Lub luag haujlwm ntawm lub hom phiaj hauv kev txiav txim siab yuav khoom thiab lub zog ntawm cov khoom lag luam txhawm rau tiv thaiv lub tuam txhab cov nyiaj tau los yav tom ntej.
Lwm 10 yam tseem ceeb raug coj mus rau hauv tus account hauv cov txheej txheem ntsuam xyuas, muab faib ua peb pawg. Kev coj noj coj ua, kev koom tes thiab kev cuam tshuam. Nyob rau hauv thawj, Kev coj noj coj ua, peb muaj cov yam ntxwv ntawm kev coj ua, kev nkag siab, kev sib tw thiab kev nrawm; thib ob, Kev Koom Tes, peb muaj kev sib txawv, kev koom tes thiab kev sib koom ua ke; thiab nyob rau hauv qhov thib peb, Qhov Tseem Ceeb, peb muaj cov khoom muaj nyob, affinity thiab kev ntseeg siab.
Yog tias xyoo tas los tus kab mob kis thoob qhov txhia chaw cuam tshuam rau tus nqi ntawm lub npe tsheb, sib piv rau lwm lub npe tsis yog lub tsheb, tshwj xeeb tshaj yog cov tuam txhab thev naus laus zis, uas tau txais txiaj ntsig los ntawm kev nrawm ntawm kev hloov pauv digital hauv lub xyoo dhau los no, xyoo 2021 muaj kev rov qab los. uas poob nqi.
Dab tsi yog 15 hom tsheb muaj txiaj ntsig tshaj plaws?
Thawj lub npe tsheb ntawm 100 lub npe tseem ceeb tshaj plaws yog Toyota, uas tuaj nyob rau hauv 7th txoj hauj lwm, ib txoj hauj lwm nws tau tuav txij thaum 2019. Qhov tseeb, lub podium hauv 2021 yog qhov rov ua dua ntawm qhov peb pom hauv 2020 thiab 2019: Toyota, Mercedes- Benz thiab BMW. Mercedes-Benz tam sim ntawd tom qab Toyota, tsuas yog ob lub tsheb hom nyob rau saum 10.
Qhov loj tshaj surprise ntawm lub xyoo yog Tesla dazzling nce. Yog hais tias nyob rau hauv 2020 nws debuted nyob rau hauv no Top 100 ntawm lub tseem ceeb tshaj plaws hom, mus txog 40th txoj hauj lwm tag nrho, xyoo no nws tau nce mus rau 14 txoj hauj lwm tag nrho, yog 4th tseem ceeb tshaj plaws tsheb hom, dethroning Honda los ntawm txoj hauj lwm ntawd.
Highlight tseem rau Audi thiab Volkswagen, uas tshaj Ford, thiab rau MINI, uas hloov txoj hauj lwm nrog Land Rover.
- Toyota (7th zuag qhia tag nrho) — $54.107 billion (+5% tshaj 2020);
- Mercedes-Benz (8th) - $ 50.866 billion (+3%);
- BMW (12th) — $41.631 billion (+5%);
- Tesla (14th) - US $ 36.270 billion (+ 184%);
- Honda (25th) - $ 21.315 nphom (-2%);
- Hyundai (35th) - $ 15.168 billion (+6%);
- Audi (46th) - $ 13.474 billion (+8%);
- Volkswagen (47th) - $ 13.423 nphom (+ 9%);
- Ford (52nd) - $ 12.861 nphom (+ 2%);
- Porsche (58th) - $ 11.739 billion (+4%);
- Nissan (59th) - $ 11.131 billion (+5%);
- Ferrari (76th) - $ 7.160 nphom (+ 12%);
- Kia (86th) — $6.087 billion (+4%);
- MINI (96th) — 5.231 billion euros (+5%);
- Land Rover (98th) — 5.088 lab daus las (0%).
Sab nraum lub npe tsheb thiab rov mus saib tag nrho Top 100, tsib lub npe tseem ceeb tshaj plaws hauv ntiaj teb raws li Interbrand txhua tus koom nrog cov thev naus laus zis: Apple, Amazon, Microsoft, Google thiab Samsung.
Source: Interbrand