Soalan yang tiada siapa bertanya kepada Eugenio Amos, pencipta Lancia Delta Futurista

Hiaskan nama ini: Eugenio Amos. Beliau ialah pengasas Automobili Amos, syarikat yang menjalankan tugas sukar untuk mentafsir semula salah satu ikon terhebat tahun 80-an/90-an, Lancia Delta HF Turbo Integrale.

Dari percubaan ini untuk membawanya ke abad ini. XXI versi pengeluaran salah satu kereta rali tercantik sepanjang zaman, Lancia Delta Futurista dilahirkan. Salah satu kereta yang paling banyak dikongsi dan diberi ulasan di tapak web dan rangkaian sosial Razão Automóvel.

Pelancarannya memberi impak yang jauh lebih hebat daripada model dari McLaren, Ferrari atau Lamborghini. kenapa?

Apakah keistimewaan Lancia Delta Futurista?

Ia bukan nombor. Ia tidak boleh menjadi nombor, kerana ia "hanya" 330 kuasa kuda. Ia lebih daripada itu, ia mesti lebih daripada itu...

Eugenio Amos, mentor projek itu, tahu betul bahawa Lancia Delta Futuristanya lebih daripada angka, dan dia memutuskan untuk menjawab soalan yang tiada siapa bertanya kepadanya. Mengapa melancarkan model seperti Lancia Delta Futurista?

Jawapannya datang melalui akaun Instagram anda. Jawapan yang patut ditranskripsikan sepenuhnya di sini di Razão Automóvel, kerana ia merupakan pengisytiharan sebenar keghairahan dan komitmen terhadap kereta:

This is not a press release. Automobili Amos is a serious company that doesn’t take itself so seriously. Today everyone is asking us for the numbers. How much does it weight? 1250kg. Good. How much horsepower? About 330. Fantastic. How much does it cost? About 300.000€. Expensive. The question I yet have to hear is ‘Why, Eugenio?’. Nobody has asked for an explanation so far. And I really don’t get it! In the end the numbers really mean nothing in this context. Because I’m talking about passion and nostalgia and euphoria and these feelings are not measured in numbers. So, why? Well, this car means a lot to me. It represents my romantic vision in a world that is too aseptic, too fast, that runs like the wind, superficial and intangible. This car means that I had enough of the car world, both as a client before and as a manufacturer now. I long for a bygone, idealized time when men, values and substance were at the core of the product. Therefore this car is pure, analogic, raw and essential. It took a ton of work from some very talented people but we managed to cut away all the fat and leave only what really matters to me. I chose the Delta because it’s the car that made me fall in love with cars in the first place. I was 7 years old. My father had a beautiful Giallo Ginestra. I don’t know why but it made me feel special. Those memories are made of smells, of that soft Alcantara touch, of confused noises. This is what I always look for in a car. This is what I can offer. I can only offer what I like, even if it’s an end in itself, apparently useless. #AutomobiliAmos #LanciaDeltaFuturista #MakeLanciaGreatAgain

Uma publicação partilhada por Eugenio Amos (@automobili_amos) a 3 de Set, 2018 às 4:05 PDT

Membaca perkataan yang ditulis oleh Eugenio Amos - ahli perniagaan yang masih berumur 30-an, sama seperti kami - mengingatkan kami tentang beberapa sebab yang mendorong kami melancarkan Razão Automóvel enam tahun lalu, "Lancia Delta Futurista" kami. Keghairahan.

Apabila kami menggabungkan keghairahan, profesionalisme dan penyampaian, hasilnya sentiasa muncul.

Seperti Automobili Amos, Razão Automóvel juga telah berkembang maju dan berjaya menonjol dalam persekitaran yang penuh dengan "gergasi" dan kumpulan besar. Apa yang kita kurang dalam dimensi, kita mempunyai banyak kemahuan dan komitmen.

Uma publicação partilhada por Razão Automóvel (@razaoautomovel) a 21 de Jul, 2018 às 8:34 PDT

Memandangkan keputusan yang telah kami capai dan pertumbuhan yang telah kami daftarkan, kami hanya boleh mengucapkan terima kasih atas sokongan anda semua. Perjalanan diteruskan... omong-omong, ia baru sahaja bermula!