Mpaka pano amasungidwa pafupifupi mtundu wokhawokha, wokhala ndi Mercedes-Benz yaku Germany kutsogolo, ma vans monga mafotokozedwe a kalembedwe, owuziridwa ndi mabuleki owombera, tsopano afika pamtundu wa generalist, ndikuyambitsa Kia ProCeed.
Kuwonetseredwa kwa chikhumbo chofuna kukhala ndi chilengedwe choyambirira - makamaka mtunduwo utayambitsa kale "Gran Tourer" Stinger -, kapena china chilichonse chongofuna kunena chithunzi chatsopano, chosangalatsa kwambiri, uku kunali poyambira kukambirana ndi Spaniard Emilio Herrera, Mtsogoleri wa Ntchito za Kia Europe. M'mene simunalankhule za "msungwana wokongola" watsopano wa mtundu wa South Korea, komanso za Dizilo, magetsi, matekinoloje, malo ... ndipo, mwa njira, zitsanzo zatsopano!
Tiyeni tiyambe ndi chifukwa chachikulu cha zokambirana zathu, chowombera chatsopano, Kia ProCeed. Kodi ndi chiyani chomwe chimayendetsa mtundu wa generalist ngati Kia kuti alowe m'gawo lomwe, mpaka pano, likuwoneka kuti lasungidwa kokha ndi mtundu wamtengo wapatali?
Emílio Herrera (ER) Kia ProCeed ndiye mtundu woyamba wamtunduwu pamsika pomwe, kupatula Mercedes-Benz CLA Shooting Brake, palibe mpikisano. Ndi ProCeed, tikufuna kupereka mankhwala omwe samangofuna kusonkhanitsa zokongola ndi ntchito, komanso kuonetsetsa kuti mawonekedwe amtunduwu awonekere, pamisewu ya tsiku ndi tsiku. Tikufuna kuti anthu azizindikira mtunduwo, kuti azindikire Kia akawona ikudutsa ...
Izi zikutanthauza kuti kugulitsa si chinthu chofunikira kwambiri…
ER - Palibe cha izo. Mfundo yakuti ndi chithunzithunzi sichikutanthauza kuti sitikuganiza za kuchuluka kwa malonda. M'malo mwake, tikukhulupirira kuti ProCeed idzayimira pafupifupi 20% yazogulitsa zonse zamtundu wa Ceed, ngati sichoncho. Kwenikweni, mwa ma Ceeds asanu aliwonse omwe agulitsidwa, imodzi imakhala ProCeed. Kuyambira pachiyambi, chifukwa ndi malingaliro omwe, ngakhale kuti mawonekedwe akunja, sanataye mbali yake yothandiza, pokhala yogwira ntchito kwambiri kuposa zitseko zitatu, zomwe zachotsedwa kale pamtundu.
Komabe, ndi galimoto ina yomwe, monga adanenera kale, idzagulitsidwa ku Ulaya kokha ...
ER - Ndizowona, iyi ndi galimoto yopangidwa, yopangidwa ndikugulitsidwa ku Europe kokha. Komanso, si malingaliro omwe akugwirizana ndi zomwe ndizofunikira kwambiri, mwachitsanzo, msika wa ku America, kumene zomwe zimafunidwa kwambiri ndi magalimoto akuluakulu, otchedwa pick-up ...
Pamisika ngati yaku America, Kia ili ndi Stinger, ngakhale kugulitsa sikuli kwenikweni ndi kuchuluka ...
ER - Kwa ine, manambala a Stinger samandidetsa nkhawa. Ndipotu, sitinaganizepo za Stinger ngati chitsanzo chomwe chingawonjezere voliyumu, chifukwa ndi gawo lolamulidwa ndi zizindikiro za Germany kwa nthawi yaitali. Chomwe tinkafuna ndi Stinger chinali, chokhacho, kuwonetsa zomwe Kia amadziwanso kuchita. Ndi ProCeed, zolinga ndizosiyana - galimotoyo ili ndi cholinga chofanana ndi Stinger, kulimbitsa chithunzi cha chizindikiro, koma panthawi imodzimodziyo, iyenera kuthandizira kuonjezera malonda ogulitsa. Ndikukhulupirira kuti, makamaka kuyambira pomwe tikupita patsogolo ndi mitundu yoyambira kwambiri, ProCeed ikhoza kukhala imodzi mwazogulitsa zogulitsa kwambiri mumtundu wa Ceed.
"Ndikadagulitsa ProCeed yambiri kuposa ma veni a Ceed"
Nanga bwanji za Ceed van, zomwe zalengezedwanso? Kodi sangayendetse chiwopsezo cha kudya anthu pakati pa mitundu iwiriyi?
ER - Inde, ndizotheka kuti pakhoza kukhala kudya anthu pakati pa mitundu iwiriyi. Komabe, izi ndi zomwe sizikutikhudza, chifukwa, pamapeto pake, magalimoto onse awiri adzapangidwa mu fakitale imodzi ndipo, kwa ife, zimatipangitsa kuti tigulitse chitsanzo chimodzi monga china. Chofunikira ndichakuti kuchuluka kwa Ceed komwe amagulitsidwa kumawonjezeka poyerekeza ndi komweku. Komabe, ndikunenanso kuti ndimakonda kugulitsa ProCeed yambiri kuposa ma vani. Chifukwa chiyani? Chifukwa ProCeed idzatipatsa chithunzi chochulukirapo. Ndipo sipadzakhalanso mabuleki ena owombera munjira, kupatula iyi…
Mudalankhulapo kale za kuthekera koyambitsa mitundu ina, yofunikira kwambiri ya ProCeed. Mukuganiza kuchita bwanji zimenezo?
ER - ProCeed yowombera brake idzayambika m'mitundu iwiri, GT Line ndi GT, ndipo tikuyembekeza kuti yoyamba idzagulitsa kuposa yachiwiri, ngakhale kuti nthawi zonse zimadalira misika. Pambuyo pake, titha kukhazikitsa mitundu yofikirako, ngakhale ngati njira yogulitsira gawo lalikulu pamsika, zomwe zingapangitse kulemera kwa ProCeed kubwera kudzayimira zambiri pakugulitsa kwa Ceed kuposa 20% I. watchulidwa...
Komabe ponena za cholinga cholimbitsa chithunzi cha mtundu, ndizotheka kuyembekezera zinthu zambiri pankhaniyi ...
ER - Inde, ndikuganiza choncho… Ngakhale chifukwa cholinga cha mtunduwo ndi chakuti, kuyambira pano, nthawi zonse tikayambitsa chinthu chatsopano, pamakhala mtundu wamalingaliro, zomwe ndazitcha kale "zosangalatsa". Mwanjira ina, kupanga makasitomala lingaliro loti ndimagula galimoto chifukwa ndiyothandiza, komanso chifukwa ndimakonda mizere, ndimasangalala kuseri kwa gudumu…
"Premium? Palibe mwa izo! Ndife ndipo tipitiliza kukhala mtundu wa generalist "
Kodi izi zikutanthauza kuti gawo la Kia lotsika mtengo komanso lotsika mtengo ndi zakale?
ER - Palibe mwa izo, ndiyo mfundo yomwe tikufuna kuisunga. Kia ndi mtundu wa generalist, ife sitiri mtundu wamtengo wapatali, sitikufuna kukhala mtundu wamtengo wapatali, kotero tiyenera kusunga mtengo wokwanira; zomwe mchingerezi zimatchedwa "value for money". Sitikhala otsika mtengo pamsika, sitikhala okwera mtengo kwambiri; inde, tikhala mtundu wa generalist, womwe umafuna kupereka kutengeka pang'ono, kukopa!
Izi, ngakhale kulowetsedwa ku gawo la premium…
ER - Sitikufuna kukhala mtundu wapamwamba kwambiri! Sichinthu chomwe chimatisangalatsa, sitikufunanso kukhala pamlingo wa Volkswagen. Tikufuna kupitiliza kukhala mtundu wa generalist. Ichi ndiye cholinga chathu!…
Ndipo, mwa njira, ndi zitsimikizo zazikulu pamsika ...
ER - Kuti, inde. Mwa njira, tikufuna kuwonjezera chitsimikizo cha zaka 7 kwa magalimoto a Selective. chitsimikizo cha zaka zisanu ndi ziwiri. Chifukwa chake ndi njira yopitilira…
"95 g/km ya CO2 pofika 2020 idzakhala chandamale chovuta kukwaniritsa"
Ponena za magetsi, ndi liti pamene magetsi, mwachitsanzo, ogulitsa kwambiri Sportage ndi Ceed?ER - Pankhani ya Ceed range, magetsi adzafika pazitseko zisanu poyamba, m'njira zosiyanasiyana - monga wofatsa wosakanizidwa (semi-hybrid) motsimikiza; monga pulagi-mu wosakanizidwa, nayenso; ndipo titha kukhala ndi zodabwitsa zina posachedwa. Sportage idzakhalanso, yotsimikizika, mtundu wofatsa wosakanizidwa wa 48V, ngakhale ungakhalenso ndi mayankho ena ...
Zofunikira zatsopano zotulutsa zimalonjeza kuti sizikhala zosavuta kukwaniritsa…
ER - Sitiyenera kuiwala kuti mitundu yonse iyenera kutsatira 95 g / km ya CO2 pafupifupi ndi 2020. Ndipo izi ndizovuta kwambiri pamsika womwe ukusiya Dizilo komanso komwe magalimoto akukulirakulira. Pali zinthu ziwiri zoyipa zomwe zikulepheretsa kuyesetsa kutsatira malamulo atsopano a CO2, ndipo njira yokhayo yochepetsera izi ndi kudzera mumitundu yamagetsi, ma plug-in hybrids, hybrids, mild-hybrids, ndi zina zambiri. Kwa ife, takhazikitsa kale Dizilo ya 48V mild-hybrid, chaka chamawa mafuta osakanizidwa afika, ndipo cholinga chake ndi kupanga zinthu zambiri motengera matekinoloje awa, kuzikulitsa mpaka pamitundu yathu yonse…
"Kugulitsa magalimoto pakati pa sikisi ndi 8 miliyoni kudzakhala kofunikira"
Nanga bwanji za udindo wa Kia, vis-à-vis Hyundai, mkati mwa gululo, nanga bwanji?
ER - Mkati mwa mfundo zamagulu, nditha kutsimikizira kuti Hyundai sakufunanso kukhala wapamwamba. Tsopano, kuyambira pomwe Peter Schreyer adakhala purezidenti wapadziko lonse lapansi wopanga, zomwe takhala tikuyesera kuchita ndikusiyanitsa osati mitundu iwiri yokha, koma zitsanzo zokha. Mwachitsanzo, Hyundai sadzakhala ndi brake yowombera! Kwenikweni, tifunika kudzisiyanitsa mochulukira, kuti pasakhale cannibalization, chifukwa Hyundai ndi Kia adzapitiriza kupikisana m'magawo omwewo.
Komabe, amagawana zigawo zomwezo ...
ER - Ndikukhulupirira kuti kugawana magawo, motero ndalama zachitukuko, zidzakhala zofunikira kwambiri pagawoli. Kukhala ndi voliyumu yayikulu yokwanira, pakati pa magalimoto asanu ndi limodzi mpaka asanu ndi atatu pachaka, kuti athandizire kukonza njira zatsopano zowagulitsira malonda mwachangu komanso mwachangu, zikhala zofunika kwambiri. Ndiyeno, payeneranso kukhala kugawidwa kwabwino kwa malo, pafupifupi dziko lililonse padziko lapansi, kuti apulumuke, m'zaka zikubwerazi ...
Mwanjira ina, sitingawone Kia "N" panjira ...
ER - Kodi Hyundai i30 N ili bwanji? Palibe mwa izo! Ndipotu, mtundu uwu wa mankhwalawa umangomveka bwino mumtundu wa Hyundai, womwe umakhala nawo pamisonkhano, pampikisano. Sitili m’dziko limenelo, kotero kuti tipanga masinthidwe amasewera, inde; wokhoza kupereka zosangalatsa zoyendetsa galimoto, inde; koma chimenecho sichidzakhala “N”! Kodi ikhala Ceed GT kapena ProCeed… Tsopano, ndizowonanso kuti takhala tikusintha kapangidwe kake, kuwongolera luso loyendetsa, ndipo zonsezi zachitika mothandizidwa ndi njonda yaku Germany dzina lake Albert Biermann. M'malo mwake, m'malingaliro anga, kunali kusaina kwabwino kwambiri, komwe kumatsimikizidwanso ndi zomwe tachita kuchokera pazofalitsa zosiyanasiyana, kuphatikiza aku Germany, omwe amawona kuti kuyendetsa bwino pamagalimoto athu kwasintha kwambiri. Ngakhale kuwapatsa giredi yabwino kuposa Volkswagen Golf!
Lembani ku njira yathu ya Youtube.