Kia imakhulupirira kuti ili ndi malo atsopano m'manja mwake. Pambuyo pa chidaliro chofotokozedwa ndi Mtsogoleri wa Opaleshoni ya Kia Europe, Emílio Herrera, mu kuthekera kwa chomwe chiri chowombera choyamba chowombera gawo la C, chopangidwa ndi chizindikiro cha generalist, nkhani yomweyi imatengedwa ndi Chipwitikizi. Artur Martins , wachiwiri kwa purezidenti wa Kia's European division for Marketing and New Product Planning.
Poyankhulana mwapadera ndi Car Ledger , panthawi yowonetsera dziko lonse la Kia ProCeed yomwe inachitikira ku Barcelona, Martins sanangofotokoza zifukwa zomwe zinapangitsa kuti pakhale phokoso lochititsa chidwi, komanso zomwe, ponena za malonda, mameneja a Kia akuyembekeza kukwaniritsa ndi lingaliro lachilendoli. Ndi Apwitikizi akuganiza, kuyambira tsopano, kuti, ndi mankhwala atsopanowa, Kia akufuna kusiya kutsatira mafashoni, kuti ayambe kulamulira!
ZOFUNIKA KWAMBIRI (AR) - Tiyeni tiyambe, mwina, polankhula zomwe zidapangitsa Kia kusankha kupanga chinthu chomwe, poyambirira, sichingakhale chinthu chongoyerekeza kupanga ...
Artur Martins (AM) Chowonadi ndi chakuti, ngati mungaganizire, pali zolimbitsa thupi zochepa zomwe Kia amapereka zomwe sizipanga. Pankhani ya ProCeed iyi, ndikukhulupirira kuti sizinali zongopanga zokhazokha, koma nthawi zonse zinkawoneka ngati lingaliro lomwe lingathe kupanga kusiyana, osati kokha kwa mtundu, komanso kwa Ceed range palokha. Chitsanzo chomwe, kwenikweni, chimapikisana pamsika wokhwima kwambiri, mbiri yakale ku Ulaya, ndi kumene zina mwazinthu zazikulu za ku Ulaya zinabadwira.
RA - Komabe, poyamba, uku kunali kubetcha kowopsa ndipo, mwa njira, sikungayende bwino ...
AM - Zomwe tidaganiza poyamba, makamaka kuyambira pomwe tidaganiza zosiya ntchito ya zitseko zitatu, chifukwa gawo laling'ono ndi laling'ono kwambiri, linali kupanga chinthu chomwe chingagwire ndikusunga mzimu wamasewera wa ProCeed Concept. , zoperekedwa ku Frankfurt. Ndipo, panthawi imodzimodziyo, tsegulani mwayi watsopano ponena za malonda. Komanso chifukwa ndikukhulupirira kuti galimoto iyi, kamodzi pa msewu, idzathandiza mtundu ndi Ceed mwiniwake, monga mankhwala asanu khomo, ngolo ndi china chirichonse, kukhala zofunika kwambiri mu umodzi wa zigawo makamaka mpikisano wa msika. Ndipo zoona zake n’zakuti, tikuyembekezera mwachidwi.
"ProCeed itilola kukhala m'malo mwa mafashoni a SUV"
RA - Ndiye zikutanthauza kuti Kia ikukhulupirira kuti ikhoza kugulitsa ndi ProCeed iyi yomwe singachite ndi Stinger…
AM - Limodzi mwamafunso omwe mumatifunsa nthawi zambiri poyambitsa Stinger linali "Chabwino, Stinger ndi galimoto yabwino kwambiri, koma m'magawo omwe Kia ali ndi kuthekera kopanga voliyumu, zingafanane ndi chiyani?". M'malingaliro anga, ProCeed Shooting Brake ndiye, ndendende, kutsika kwachindunji kwa Stinger, kwa gawo C! Kuphatikiza apo, ndi chinthu chosiyanitsa kwathunthu mugawo, pomwe palibe chofanana nacho, ndipo motero, chidzatilola kufunafuna makasitomala atsopano kumitundu ina.
RA - Koma bwanji za SUV chodabwitsa?
AM - Masiku ano, tikayang'ana kupambana kwa SUVs, zomwe zikuyimira kale zoposa 45% za malonda mu gawo la C, timazindikira kuti ogula omwe ali ndi malingaliro omwe poyamba adathandizira kupanga chodabwitsa cha SUV pogula izi. mtundu wa mankhwala, iwo sakuchitanso izo. Kwenikweni chifukwa, masiku ano, aliyense ali ndi SUV! Kuphatikizidwa mu zenizeni izi, ProCeed ikhoza kuwoneka ngati njira yabwino kwambiri kwa ogula ndi ogulitsa omwe, atatopa ndi mafashoni a SUV, akuyang'ana chinachake chatsopano ndi chosiyana, chinachake chamakono, koma chomwe chili ndi kuphatikiza kwabwino kwa zokongoletsa ndi malo .
RA - Funso ndilakuti ngati kusaka kumeneku kudzabweretsa ziwerengero zokwanira, kuti zisakhale ngati Stinger ...
AM - Tikukhulupirira kuti ProCeed ikhoza kukhala yamtengo wapatali pakati pa 15 ndi 20% yazogulitsa zonse za Ceed pamlingo waku Europe, ndiye kuti, pakati pa 130 ndi 140 mayunitsi. Ngakhale ndikudziwa chidwi chomwe Apwitikizi ali nacho pamagalimoto, ndikukhulupirira kuti, m'dziko lathu, kusakanikirana kogulitsa kumeneku kungakhale kokulirapo, mokomera Shooting Brake…
"2019 idzabweretsa nkhani zabwino kwambiri"
RA - Nanga bwanji zamagetsi?
AM - Chaka chino, tinali ndi chiwonetsero cha Niro Elétrico, mtundu womwe ulibe injini iliyonse yoyendetsedwa ndi mafuta oyaka. Komabe, tili ndi zina zatsopano zokonzekera 2019 zomwe zingathandize kupanga magetsi kukhala zenizeni, osati za Kia zokha, komanso msika womwewo.
RA - Ndipo SUV yatsopano yonong'onedwa ya C-segment, kodi idzachitika?
AM - Sitiyenera kuiwala kuti, pa gawo ili, tili ndi Sportage, yomwe ndi chinthu chopambana kwambiri, ngakhale ogulitsa athu ku Ulaya ndi padziko lonse lapansi. Kuphatikiza pa izi, timakhalanso ndi Niro, yomwe ilinso mu gawo la C. Momwemo, tiyenera kusamala kwambiri za kukhazikitsidwa kwachitsanzo chatsopano mu gawo ili, ngakhale kuti sichingawononge malingaliro omwe alipo. . Komabe, ndikukhulupirira kuti tidzakhala ndi nkhani zabwino kwambiri chaka chamawa ndikuti, ndikutsimikiza, mudzakonda zambiri… Kupatula apo, mwatsoka, sindingathe kuwulula chilichonse!
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