Inali pafupi kufika, kuwona ndi kupambana. Tesla's Model S idadziwonetsera yokha ngati chithunzithunzi chamtsogolo, idalowa m'malo osasokonekera omwe amalipidwa ku Germany, ndikupangitsa atsogoleri azamaukadaulo adziko lamagalimoto kuwoneka opanda chiyembekezo.
Chisangalalo chonse komanso chisangalalo chomwe chimapangidwa mozungulira Tesla ndizosiyana ndi kukula kwake. Palinso kukayikira za kuthekera kwake pakanthawi kochepa komanso kwanthawi yayitali, pomwe kusowa kwa phindu kumakhalabe kosalekeza, koma zotsatira zake pamakampani zimakhala zozama, ngakhale kugwedeza maziko amphamvu a Teutonic.
Tesla sikuti amangopanga magalimoto amagetsi. Masomphenya a CEO wake, Elon Musk (chithunzi), ndi ochulukirapo. Kuphatikiza pa magalimoto amagetsi, Tesla imapanga mabatire ake, malo opangira ndalama ndipo ndikupeza kwaposachedwa kwa SolarCity, idzalowa mumsika wopanga ndi kusunga mphamvu. Njira yokwanira ya tsogolo lodziyimira pawokha pamafuta oyaka.
Elon Musk adapanga makampani angapo. Anapanga moyo. Imayandikira kuchipembedzo kapena chipembedzo, chofanana ndi Apple ya Steve Jobs, chifukwa chake ndikofunikira kumvetsera.
Pali chisakanizo cha ulemu ndi kaduka pa zomwe Tesla wapeza kuchokera kwa omanga aku Germany, ngakhale sakuganiza kuti. Kaya ndi zonena zawo zolimba mtima zamalonda, kunyalanyaza malamulo amakampani, kapenanso kusandutsa banal kukhala chinthu chosangalatsa. Njira imodzi kapena imzake, Tesla mpaka pano wakwanitsa kupeza njira yake. Ndiwo mtsogoleri pakuwukira msika wamagalimoto amagetsi.
Limbani ma alarm mumakampani amagalimoto
Momwe mungathanirane ndi mdani watsopanoyu, wokhala ndi malingaliro ndi chikhalidwe chosiyana, zomwe zimayambira ku Silicon Valley, mosiyana ndi omanga aku Germany, opangidwa ndi kufotokozedwa ndi uinjiniya waku Germany, kuyambira chiyambi chagalimoto?Chowonadi ndi chakuti, sangathe, malinga ngati Tesla akadali mtundu wamtengo wapatali wa boutique, wosakhoza, pakalipano, kupanga phindu, choncho nthawi zonse amapeza ndalama. Chiwopsezo chomwe osunga ndalama ambiri akufuna kutenga, chifukwa njira yokhayo yokhazikika ya Tesla ndikukula. Komano, omanga achikhalidwe, pamene tikulowa m'nthawi ya kuyenda kwamagetsi ndi magetsi, amawononga bizinesi yawo.
Yankho loyamba: BMW
Kuwonetsa mantha awa, titha kuwona zotsatira zoyambirira za mtundu wa BMW's i sub-brand. Imayembekezera omenyera ake apakhomo, ndipo idapangidwa kuyambira pachiyambi, ndi chuma chambiri, i3, galimoto yamagetsi yonse yokhala ndi ukadaulo wapamwamba, kaya pa hardware kapena mapulogalamu.
Ngakhale kuyesetsa kwa mtunduwo pakulimbikitsa ndi kugulitsa zomwe zingakhale tsogolo pokhudzana ndi malonda ndi ntchito, i3 sinapeze kupambana komwe kukuyembekezeka.
"(...) ndipo sitingayiwala mitundu monga Volvo ndi Jaguar, zomwe zapanga njira yochititsa chidwi m'zaka zaposachedwa."
Inde, i3 siwotsutsana mwachindunji ndi Model S. Koma ngakhale ndi mawonekedwe osiyana, osakanikirana ndi malo otsika, amagulitsa zochepa kuposa Model S ngakhale ku Ulaya. Ku US, zotsatira zake zimakhala zovuta kwambiri, ndipo malonda akugwera m'chaka chachiwiri pamsika.