Monga misika ina yaku Europe , tsopano ndi nthawi yoti mtundu wa Jeep uimilidwe ndi FCA Portugal. Njira yomwe idayamba mu 2015 ndikutha lero, Seputembara 8, ndikusamutsidwa kovomerezeka kwa woyimilira wa Jeep kupita ku FCA Portugal.
Chifukwa chake Jeep amasiya ntchito ya Bergé Group, yomwe ili ndi zida monga Kia ndi Isuzu ku Portugal, motero amalumikizana ndi mitundu ina yomwe imapanga chilengedwe cha FCA ku Europe: Fiat, Alfa Romeo, Abarth, Fiat Professional ndi Mopar.
Kutsidya lina la Atlantic pali, monga tikudziwira, mitundu ina…
zokhumba zatsopano
Artur Fernandes, Managing Director wa FCA Portugal akukhulupirira kuti Jeep ikhoza kuyimilira pakati pa 15% ndi 20% yazogulitsa - zomwe zikufanana ndi 10% ya magalimoto onse ogulitsidwa ndi gululi.Kufikira manambala awa anali adayika ndalama zoposa 6 miliyoni euro m'malo atsopano ogulitsa ndi pambuyo-kugulitsa, motero akupereka chidziwitso cholimba cha dziko lonse, kumtunda ndi kuzilumba. Pazonse, Netiweki ya Dealership yomwe idakhazikitsidwa lero ili ndi mfundo 15 zogulitsa ndi 18 pambuyo pogulitsa.
Ndalamazi zimathandizidwa ndi zizindikiro za msika. Gawo lomwe zinthu za Jeep zimayikidwa zikuwonetsa kuti ndi imodzi mwazabwino kwambiri pamsika wadziko lonse - mofanana ndi zomwe zimachitika ku Europe. Ku Portugal, gawo la SUV lidakula mu 2016 ndi 32%, pamsika womwe udakula 16% mchaka chomwecho. Pakadali pano, ma SUV akuyimira pafupifupi 20% ya msika wapadziko lonse wamagalimoto opepuka.
premium positioning
Jeep igawana ndi Alfa Romeo malo oyambira. Zinali m'lingaliro limeneli kuti zipinda zowonetsera zokhazokha zidapangidwa ndi chithunzi chosamala chomwe chimafuna kuwonetsa zomwe mtunduwo umakonda - ufulu, ulendo, zowona, chilakolako - zomwe zilipo mwatsatanetsatane wa 3,000m2 wa malo owonetsera.
FCA?
FCA (Fiat Chrysler Automobile) ndi gulu la mafakitale aku Italy ndi America lomwe linapangidwa mu 2014, ataphatikizidwa ndi Chrysler Group (Chrysler, Jeep, RAM ndi Dodge) ndi Fiat.
Maphunziro analinso imodzi mwazipilala zofunika pa intaneti yatsopano. Magulu ogulitsa ndi kugulitsa pambuyo pake adapangidwa kuyambira pachiyambi, komanso njira zatsopano zamabizinesi zidakhazikitsidwa pa Jeep, motero zimatsimikizira makasitomala abwino kwambiri.
Yoyamba "yolemera" yowonjezera
Kuphatikiza pa Jeep Renegade, yomwe imapikisana pamsika ndi zitsanzo monga Mazda CX-3, Nissan Juke, Renault Captur ndi Peugeot 2008, kufika kwa Jeep Compass yatsopano (kukhudzana koyamba kuno) kumapeto kwa October kudzakhala chinthu chofunikira kwambiri pamtunduwu ku Portugal.
Kumbukirani kuti mu mtundu wa 4 × 2, Jeep Compass ndi Class 1 pamalipiro.