Yakhazikitsidwa mu 1810, kale galimoto yoyamba isanabwere - galimoto yoyamba ya mtundu wa ku France idzawoneka bwino mu 1889 - Peugeot ndi imodzi mwamagalimoto akale kwambiri padziko lapansi omwe akugwirabe ntchito. Mwina, pachifukwa ichi, nthawi yonseyi chizindikiro cha Gallic chasintha kale logo yake ka 10, ndi yatsopano (ya 11) yawululidwa lero.
Wopangidwa ndi Peugeot Design Lab, situdiyo ya Global Brand Design, logo yatsopanoyi "ikuwonetsa zomwe Peugeot idachita m'mbuyomu, zomwe Peugeot ikuchita pakadali pano komanso zomwe Peugeot idzachita m'tsogolomu".
Ndi mawonekedwe omwe amabweretsa kukumbukira chizindikiro chomwe chimavalidwa ndi mitundu ya mtundu waku France pakati pa 1960 ndi 1964, logo yatsopano ya Peugeot ikufuna kuwunikira kukwera kwa malo amtunduwo, wokhala ndi malaya ndi chithunzi cha mkango, wamba. Zomwe zimagwiritsidwa ntchito ndi Peugeot kuyambira 1850.
chiyambi cha nyengo yatsopano
Malingana ndi Peugeot, logo yake yatsopano - yomwe idzayambe pa imodzi mwa zitsanzo zake ndi kukhazikitsidwa kwa m'badwo wachitatu wa 308 kumapeto kwa chaka chino - ikuyimira "kutsegula (kwa) tsamba latsopano m'mbiri yake", ndi chizindikiro cha ku France. kuti "ndi chida ichi (...) akufuna kugonjetsa madera atsopano, kuti apititse patsogolo kukula kwa mayiko".
Lembetsani ku kalata yathu yamakalata
Kuphatikiza pa logo yatsopano, Peugeot yakonzanso tsamba lake, ndi ichi ndi gawo la "chilolezo cha pa intaneti", chomwe chimaphatikizapo lingaliro la "kugulitsa kwawo pa intaneti".
Cholinga chake chinali kupanga malo a digitowo kukhala osavuta, ogwira mtima, omveka bwino, ozama, owoneka, amphamvu komanso okonda bizinesi. Kwa ogulitsa, cholinga cha mtundu wa Gallic chinali kuwapanga kukhala "malo odziwa zambiri zaumunthu, zowoneka bwino komanso zophunzitsa".
Potsirizira pake, ngati kuti alengeze zosintha zonsezi, Peugeot adayambitsa pulogalamu yake yoyamba yazaka khumi, yotchedwa "The Lions of Our Time". Ndi izi, Peugeot akufuna kuitana ogula kuti ayambenso kuwongolera nthawi yawo.