Kuchokera ku zotsatira zoipa mpaka zabwino kwambiri ndi tsogolo labwino, Bentley akukhazikitsa malonda ndi mbiri ya phindu.
Pokhazikitsa GT Speed yatsopano - galimoto yake yothamanga kwambiri m'zaka 102 za mbiriyakale - tinali ndi mwayi wofunsana ndi director director aku Britain Adrian Hallmark.
Muzokambirana izi Adrian Hallmarlk sanangotiuza momwe zinakhalira kutembenuza zinthu, komanso kuwululira njira yamtsogolo komanso yapakatikati.
chaka cha zolemba
Mtengo wagalimoto (RA) - Muyenera kukhala okhutitsidwa kuti theka loyamba la 2021 linatsekedwa ndi zotsatira zabwino za Bentley ndipo zizindikiro zabwino zatsalira.Vuto lalikulu tsopano ndiloti silingakwaniritse zofunikira ...
Adrian Hallmark (AH) - Tinali ndi mwayi wotetezedwa ndi Gulu la Volkswagen, zomwe zinatilola kuti tisakhudzidwe ndi kusowa kwa tchipisi ta silicon. Vuto ndiloti chomera cha Crewe chinapangidwa mu 1936 kuti chipange magalimoto 800 pachaka ndipo tili pafupi ndi 14,000, pafupi kwambiri ndi malire.
Zitsanzo zonse zatulutsidwa tsopano ndipo izi zimapanga zochitika zosiyana kwambiri ndi zomwe zinalipo zaka ziwiri zapitazo, pamene sitinathe kupanga magalimoto atsopano. Mwachitsanzo, takhala miyezi 18 popanda Flying Spur.
Kumbali ina, tilinso ndi injini zambiri, kuphatikiza mitundu yosakanizidwa ya Bentayga ndi Flying Spur. Ndi njira iyi yokha yomwe zinali zotheka kukwaniritsa zotsatirazi zachuma ndi zamalonda.
RA - Kodi phindu laposachedwa la 13% ndi chinthu chomwe chimakupangitsani kukhala omasuka kapena ndizothekabe kupita patsogolo?
AH - sindikuganiza kuti kampaniyo idakwanitsabe. Zaka 20 zapitazo, Bentley anayamba kuchitapo kanthu kuti apange mtundu wina wamalonda ndi Continental GT, Flying Spur ndipo kenako Bentayga.
Chilichonse chikuyenda bwino, koma ndikayang'ana Ferrari kapena Lamborghini, malire awo ndi abwino kwambiri kuposa athu. Takhala nthawi yayitali tikukonza bizinesiyo ndipo ndi nthawi yoyamba kuti tipeze phindu lalikulu chotere.
Koma ngati tiganizira za zomangamanga zomwe tikumangapo magalimoto athu, tiyenera kuchita bwino. Osati chifukwa chongowonjezera mitengo kapena kusintha malo a magalimoto athu, koma kuphatikiza kuwongolera mtengo kokulirapo kotsatiridwa ndi luso lazopangapanga zambiri kudzatithandiza kukonza.
Continental GT Speed ndi chitsanzo chabwino: tinkaganiza kuti chingakhale 5% ya malonda a Continental (mayunitsi 500 mpaka 800 pachaka) ndipo mwina amalemera 25%, ndi mtengo wokwera kwambiri komanso phindu.
RA - Kodi ichi ndi cholinga chomwe mudatanthauzira kapena chikukhudzana ndi mtundu wa lupanga la Damocles lomwe Gulu la Volkswagen lidayenda pa Bentley pomwe manambala sanali abwino zaka ziwiri zapitazo?
AH - Sitikumva kupsyinjika tsiku ndi tsiku, ngakhale nthawi zonse kumakhalapo mwachinsinsi. Tili ndi ndondomeko ya zaka zisanu ndi khumi komwe timayika zolinga zokonzanso, phindu ndi china chirichonse.
Tamvapo ndemanga "zingakhale zabwino ngati atapeza zochulukira" kuchokera kwa oyang'anira Volkswagen, koma akutifunsa maperesenti angapo, zomwe ndizovomerezeka, inde.
Pamene otchedwa ophiphiritsa lupanga la Damocles anapachikidwa pa ife, sitinathe kugulitsa magalimoto mu theka la misika ya padziko lonse, ife anali awiri mwa zitsanzo zinayi mu osiyanasiyana panopa, ndipo tinali mu mkhalidwe woipa kwambiri mtundu ukhoza kukhala. .
Mukawerenga zonena zaposachedwa za Gulu, sangakhulupirire kukhulupirika kwa kusintha komwe tapeza ku Bentley ndipo akuchirikiza masomphenya omwe tili nawo a Bentley: kudzipereka kotheratu kutsimikizira mtunduwo pofika 2030.
RA - Mtundu wanu wakhala ndi malonda oyenera m'madera ofunika kwambiri padziko lapansi, USA, Europe ndi China. Koma ngati malonda a Bentley ku China akupitirizabe kufotokozera, zikhoza kukhala pachiwopsezo chogwidwa ndi msika uwu, womwe nthawi zina umakhala wosasunthika komanso wopanda nzeru. Kodi izi zikukudetsani nkhawa?
AH - Ndapita kumakampani omwe amadalira kwambiri China kuposa Bentley. Tili ndi zomwe ndimatcha "bizinesi yofananira": mpaka pano chaka chino takula 51% m'madera onse ndipo dera lililonse ndi 45-55% kuposa chaka chatha.
Dziwani galimoto yanu yotsatira
Kumbali ina, malire athu ku China ndi ofanana ndi kulikonse padziko lapansi ndipo timayang'anitsitsa mitengo, komanso chifukwa cha kusinthasintha kwa ndalama, kuti tipewe kusiyana kwakukulu kwamitengo pakati pa China ndi dziko lonse lapansi. kupewa kupanga mikhalidwe ya msika wofanana.
Chifukwa chake tili ndi mwayi kuti sitinadutse ndi China ndipo tsopano tili ndi bizinesi yotukuka kumeneko. Ndipo, kwa ife, China sichimasinthasintha konse; ponena za fano, mbiri yamakasitomala ndi malingaliro a zomwe Bentley akuyimira, ndizoyandikira kwambiri zomwe timalakalaka, ngakhale poyerekeza ndi Crewe. Amatimvetsetsa bwino lomwe.
Ma plug-in hybrids ndi juga kuti asamalire
RA - Kodi mudadabwa kuti Mercedes-Benz idalengeza kuti idzipatula mu ma hybrids a plug-in (PHEV) pomwe mitundu yambiri ikubetcha kwambiri paukadaulo uwu?
AH - Inde ndi ayi. Kwa ife, mpaka titakhala ndi ma plug-in athu oyamba amagetsi (BEV) adzakhala abwino kwambiri omwe tingafune. Ndipo zoona zake n’zakuti, ma PHEV amatha kukhala abwino kwambiri kuposa galimoto yoyendera gasi kwa anthu ambiri, ikagwiritsidwa ntchito moyenera.
Zachidziwikire, kwa iwo omwe amayenda 500 km kumapeto kwa sabata iliyonse, PHEV ndiye chisankho choyipa kwambiri. Koma ku UK mwachitsanzo, mtunda woyenda tsiku lililonse ndi 30 km ndipo PHEV yathu imalola magetsi a 45 mpaka 55 km ndipo pazaka ziwiri zikubwerazi idzawonjezeka.
Mwanjira ina, pa 90% ya maulendo, mutha kuyendetsa popanda mpweya uliwonse ndipo, ngakhale injini itayambika, mutha kuyembekezera kuchepetsedwa kwa CO2 ya 60 mpaka 70%. Ngati malamulo sakupatsirani phindu pakuyendetsa PHEV mupitiliza kupindula ndi ndalama zotsika zamagetsi.
Mercedes-Benz akhoza kuchita zomwe akuganiza bwino, koma ife kubetcherana pa PHEV wathu kuti akhale ofunika 15 mpaka 25% ya malonda mu Bentayga ndi Flying Spur ranges, motero, zitsanzo ziwiri kuti ndi ofunika mozungulira 2/3 za malonda athu.
RA - Kwa mitundu ina yomwe imapereka kale kudziyimira pawokha kwamagetsi kupitilira 100 km, kulandila kwamakasitomala ndikokulirapo. Poganizira mbiri ya mtundu wanu, izi zikuwoneka kuti sizofunika kwenikweni…
AH - Ponena za ma PHEVs, ndinachoka kwa wokayikira kupita kwa mlaliki. Koma tiyenera 50 Km kudziyimira pawokha ndi ubwino onse ndi kuzungulira 75-85 Km. Pamwamba pa izo, pali redundancy, chifukwa 100 km sichidzathandiza paulendo wa 500 km, pokhapokha ngati n'zotheka kulipira mwamsanga.
Ndipo ndikuganiza kuti kuthamangitsa ma PHEV mwachangu kudzasintha zochitika zonse, chifukwa amakupatsani mwayi wowonjezera 75 mpaka 80 km wodzilamulira mumphindi 5. Izi ndizotheka mwaukadaulo popeza tikuwona kuti Taycan imatha kunyamula 300 km mphindi 20.
Zidzakhalanso zotheka kupanga ulendo wa 500 km ndi 15% yothandizidwa ndi magetsi, kenako kulipira mwamsanga ndipo, pamapeto pake, kutsika kwambiri kwa carbon footprint.
Ndimalipira Bentayga Hybrid yanga maola 36 aliwonse, mwachitsanzo, kawiri kapena katatu pa sabata (kuntchito kapena kunyumba) ndikuiwonjezera ndi gasi milungu itatu iliyonse. Pamene ndinali ndi Bentayga Speed, ndinkakonda kuika mafuta kawiri pa sabata.
RA - Chifukwa chake titha kunena kuti Bentley ikhazikitsa PHEV ndikutha kulipira mwachangu…
AH - Sizipezeka pamainjini apano, koma m'badwo wathu wotsatira wa PHEV utero.
RA - Kugulitsa kwanu mumafuta amafuta kunawonetsedwa posachedwa pokwera malo otsetsereka ku Pikes Peak, ku United States. Kodi zikuyimira njira yanu yotsimikizira moyo wachiwiri kwa Bentleys onse padziko lonse lapansi kapena ndizovuta kutembenuza injinizi?
AH - Koposa zonse, palibe kutembenuka kumafunika! Sizili ngati mafuta otsogola kapena opanda lead, sizili ngati ethanol… ndizotheka kugwiritsa ntchito mafuta amakono a e-mafuta osafunikira kubwezeranso ma injini apano.
Porsche ikutsogolera kafukufukuyu mu Gulu lathu, koma ndichifukwa chake tili nawo. Ndizotheka, ndipo padzakhala kufunikira kwamafuta a jet amadzimadzi kwazaka makumi angapo zikubwerazi, mwina kosatha.
Ndipo ngati tiwona kuti kuposa 80% ya ma Bentleys onse opangidwa kuyambira 1919 akadali akuyenda, timazindikira kuti ikhoza kukhala yankho lothandiza kwambiri. Osati magalimoto apamwamba okha: ngati tisiya kupanga magalimoto amafuta mu 2030, atenga zaka 20 pambuyo pake.
Galimoto ya 2029 idzakhala idakali pamsewu mu 2050 ndipo izi zikutanthauza kuti dziko lapansi lidzafunika mafuta amadzimadzi kwazaka makumi angapo pambuyo pakutha kwa injini zoyatsira.
Ntchitoyi ikutsogoleredwa ndi mgwirizano wa Porsche ku Chile, kumene mafuta a e-mafuta adzapangidwa ndi kupangidwa (chifukwa ndi kumene zipangizo, kuyika ndi zoyamba zatsopano zidzachitikira ndiyeno tidzasuntha malo).
Audi kuposa Porsche
RA - Bentley adatuluka pansi pa "ambulera" ya Porsche ndikusamukira ku Audi. Kodi mgwirizano pakati pa Porsche ndi Rimac wakulangizani kuti musinthe ulalo waukadaulo wa Bentley kuchoka pagulu la Gulu kupita ku lina?
AH - Kupatulapo Bentayga, magalimoto athu onse amachokera ku Panamera, koma 17% yokha ya zigawo zake ndizofala. Ndipo ngakhale zina mwa zigawozi kwambiri redesigned, monga PDK gearbox, amene anatenga miyezi 15 ntchito bwino galimoto mwanaalirenji.
Galimoto yamasewera ndi limousine zimapanga ziyembekezo zosiyanasiyana kuchokera kwa makasitomala, omwenso ndi osiyana. Vuto ndiloti tidalandira matekinolojewa panthawi yomwe adapangidwa kale, ngakhale tidayika maoda malinga ndi zosowa zathu, chowonadi ndichakuti "tidachedwa kuphwando".
Tinathera miyezi ndi mamiliyoni kuti tichite ntchito yofunikira yosinthira. Kuyang'ana zam'tsogolo, magalimoto athu amagetsi adzapangidwa makamaka pamapangidwe a PPE ndipo takhala tikugwira nawo ntchitoyi kuyambira tsiku loyamba, kuti tiyike zofunikira zonse kuti chitukuko chikatha sitiyenera kutero. patulani ndikuchitanso chilichonse.
M'zaka 5 tidzakhala 50% Porsche ndi 50% Audi ndipo mkati mwa zaka 10 mwina 100% Audi. Sitili mtundu wamasewera, ndife mtundu wamagalimoto apamwamba osuntha omwe mawonekedwe awo ali pafupi kwambiri ndi a Audi.
Timangofunika kukonza machitidwe athu pang'ono ndikulemekeza DNA yathu yoyamba. Ichi ndichifukwa chake bizinesi ya Porsche-Rimac sizomveka kwa ife, ndikuyang'ana pamitundu yamasewera a hyper.
RA - Msika wogwiritsidwa ntchito wapamwamba ndi "kutentha" ndipo, osachepera ku United States, Bentley wakhala ndi zotsatira zochititsa chidwi m'miyezi yaposachedwa. Kodi mumasulira njira yoyitanitsa kasitomala padziko lonse lapansi?
AH - Msika wamagalimoto ogwiritsidwa ntchito uli ngati msika wamsika: chilichonse chimayang'ana pakugula / kufunikira komanso chinthu cholakalaka. Ogulitsa athu akufunitsitsa kugula magalimoto kuchokera kwa makasitomala omwe angakhale ndi chidwi chogulitsa chifukwa pali kuphulika komwe kukufunidwa.
Tili ndi dongosolo lovomerezeka lomwe lili ndi ndondomeko yoyendetsera bwino kwambiri komanso chitsimikizo chothandizira chaka chimodzi kapena ziwiri ngati galimoto ili kunja kwa chitsimikizo cha fakitale.
Ngakhale amagwiritsidwa ntchito tsiku ndi tsiku, si magalimoto okwera mtunda ndipo amasamalidwa mosamala ndi mwiniwake wakale. Kotero ndi njira yotetezeka kwambiri yotseka a
zabwino.
RA - Kodi pakali pano zotsatira za Brexit pa Bentley ndi ziti?
AH - Chabwino ... tsopano tiyenera kupita ku mizere yayitali ya mapasipoti pa eyapoti. Kunena mozama ndikuyenera kuyamikila timu yathuyi chifukwa ngati mutalowa nawo kampaniyi lero ndinganene kuti palibe chomwe chachitika ndipo ndizotheka chifukwa tinatha zaka ziwiri ndi theka tikuzikonzekera.
Izi zili choncho ngakhale kuti 45% ya zidutswazo zimachokera kunja kwa UK, 90% yomwe ikuchokera ku continental Europe. Pali mazana a ogulitsa, magawo masauzande ambiri ndipo iliyonse iyenera kuyang'aniridwa bwino.
Tidali ndi masiku awiri a magawo, kenako tidafika 21 ndipo tsopano tatsikira pa 15 ndipo tikufuna kuti tichepetse mpaka asanu ndi limodzi, koma sizitheka chifukwa cha Covid. Koma izi sizikugwirizana ndi Brexit, inde.
RA - "Mwangochepetsa" kampani yanu. Kodi mtengo wake ndi womwe uyenera kukhala?
AH - Yankho losavuta ndiloti palibe chifukwa kapena ndondomeko yochepetsera mtengo, kukhathamiritsa pang'ono chabe. Ndipotu, ndi nthawi yoyamba mu ntchito yanga kuti ndivomereze kuti mwina tapita kutali kwambiri ndi kuchepetsa kuchepa m'madera ena, osati chifukwa chakuti tili ndi magalimoto amagetsi, magalimoto odziyimira pawokha, ndi chitetezo cha pa intaneti zomwe zimafuna ndalama zambiri.
Pafupifupi 25% ya anthu athu adasiya kampaniyi chaka chatha, ndipo tachepetsa maola ophatikiza magalimoto ndi 24%. Tsopano titha kupanga magalimoto enanso 40% okhala ndi anthu achindunji omwewo ndi makontrakitala osakhalitsa 50 mpaka 60 m'malo mwa 700.
Kuwonjezeka kwa magwiridwe antchito ndi kwakukulu. Ndipo tikugwira ntchito kuti tiwongolere bwino 12-14% m'miyezi 12 ikubwerayi, koma palibe mabala ngati amenewo.
RA - Kodi pali denga pamwamba pomwe simukufuna kupita pakupanga / kuchuluka kwa malonda chifukwa chongodzipatula?
AH - Sitikuyang'ana kuchuluka, koma kukulitsa mitundu ingapo yomwe ingapangitse kugulitsa kwakukulu. Timachepetsedwa ndi fakitale ndi thupi.
Tikugwira ntchito masinthidwe anayi pojambula, masiku asanu ndi awiri pa sabata, palibe ngakhale nthawi yokonza. Mu 2020, tidakhazikitsa mbiri yatsopano yogulitsa magalimoto 11,206, ndipo mwina titha kufika 14,000, koma motsimikizika pansi pa 15,000.
Unali msewu wautali, womwe udatitengera ife kuchokera ku magalimoto 800 / chaka pomwe ndidalowa kampani mu 1999, mpaka 10 000 patangotha zaka zisanu kuchokera kukhazikitsidwa kwa Continental GT mu 2002.
Titafika pamagalimoto 10,000 mu 2007, kugulitsa magalimoto onse padziko lonse lapansi kuposa € 120,000 (kusintha kwa inflation) kunali mayunitsi 15,000, kutanthauza kuti tinali ndi gawo la msika la 66% mu gawoli (lomwe Ferrari, Aston Martin kapena Mercedes-AMG amapikisana).
Masiku ano, gawoli ndilofunika magalimoto 110 000 pachaka ndipo tikadakhala ndi 66% ya "keke" imeneyo tikadakhala tikupanga magalimoto 70 000 pachaka. Mwanjira ina, sindikuganiza kuti tikutambasula
chingwe. Koma tili ndi udindo wosilira.
RA - Iye wakhala ndi maudindo a utsogoleri wotheratu ku Porsche ndi Bentley. Kodi makasitomala amitundu iwiriyi ndi ofanana?
AH - Nditachoka ku Porsche kupita ku Bentley, ndinawerenga zonse zomwe zinalipo zokhudza makasitomala kuti amvetse kusiyana kwa mbiri, chiwerengero cha anthu amtsogolo, ndi zina zotero. Ndipo ndinapeza zinthu zingapo zofanana.
Mwiniwake wa Porsche ali ndi chidwi chosonkhanitsa magalimoto, luso laling'ono, kuyenda panyanja ndi mpira (ndi zachilendo kukhala ndi bokosi mubwaloli). Mwiniwake wa Bentley ali ndi zokonda zamtengo wapatali mu luso, magalimoto, ma yachts ndipo amakonda mpira ... koma nthawi zambiri amakhala ndi kalabu, osati bokosi.