Kwa Pedro Fondevilla, yemwe wakhala kutsogolo kwa CUPRA ku Portugal kuyambira March, palibe kukayika: "chizindikirocho chidzapitirira kukula ku Portugal".
Chiyembekezo chomwe sichikuwoneka kuti chikukhudzidwa ndi zovuta zomwe zimakumana ndi gawo lamagalimoto.
"Zimangoopa tsogolo lomwe sadziwa kumene likupita", akuganiza kuti ali ndi udindo, omwe amasonyeza kuti ndizofunikira kwambiri pa utsogoleri wake kukula kwa chizindikiro ku Portugal, ndikugogomezera kukhazikitsidwa kwa zitsanzo zosakanizidwa ndi magetsi.
Kodi CUPRA ikupita kuti?
Ndili ndi zaka zitatu zokha zokhala pamsika komanso ngakhale zinthu sizikuyenda bwino padziko lapansi - chifukwa cha vuto la mliri wa COVID-19 - CUPRA idalembetsa kukula kwa 11% mu 2020, ziwerengero zomwe zikufanana ndi mayunitsi 27,400 ogulitsidwa.
Chimodzi mwa izi ndi chifukwa, malinga ndi Pedro Fondevilla, "kulandira bwino CUPRA Formentor". Mtundu womwe uli kale ndi 60% ya malonda a CUPRA padziko lonse lapansi komanso oposa 80% ku Portugal. "Inali njira yoyamba pomwe tidagwiritsa ntchito 100% ya DNA ya mtunduwo. Ndichitsanzo chokhala ndi umunthu wake, ndipo izi zidawonekera pakufunidwa ”.
Kwa Pedro Fondevilla, ndi "umunthu wake" kuti CUPRA ili ndi chimodzi mwazifukwa zake zopambana: "Tikudziwa kuti mapangidwe athu sangakhale okonda aliyense, koma omwe amawakonda, amawakonda". Ichi ndichifukwa chake tsogolo la mtunduwo limadutsa mumitundu yambiri ya 100% CUPRA.
Pedro Fondevilla, General Director wa CUPRA PortugalIfe sitiri mtundu wa zitsanzo zomwe zimagawidwa ndipo tili ndi malo apadera pamsika. Kufika kwa CUPRA BORN kukuwonetsa njira yomwe tipitilize kutsatira.
CUPRA Wobadwa adzakhala woyamba 100% mtundu wamagetsi kuchokera ku mtundu waku Spain. Chitsanzo chomwe chidzafika ku Portugal kumapeto kwa 2021 ndipo chidzathandizidwa ndi kufika kwa tramu ina, CUPRA Tavascan, mu 2024.
Vuto lamagetsi
Kugulitsa kwa zitsanzo zamagetsi ndi magetsi ku Portugal kunakula ndi oposa 50% mu 2020. Komabe, mu maganizo a Pedro Fondevilla, zomangamanga zolipiritsa magalimoto amagetsi m'dziko lathu "sizingathebe kukwaniritsa zosowa ndi chikhumbo cha oyendetsa galimoto. kupanga kusintha uku. Ma network ochapira siwokwanira, pali njira yayitali yoti tipite".
Pedro Fondevilla, Director General CUPRA PortugalPakufunika mwachangu kuti anthu azigwiritsa ntchito ndalama zambiri potengera zomangamanga. Mitundu imatha kusintha, koma makasitomala athu amafunikiranso zida kuti ayende nafe.
Ponena za CUPRA, zovuta ndizosiyana: "mosasamala zaukadaulo, mitundu ya CUPRA iyenera kukhala yopindulitsa kuyendetsa.
Zotsatira za CUPRA zikuwonetsa kuti pali ogula omwe sakufuna "zombo". Amafuna magalimoto opangidwa mwaluso komanso osangalatsa kuyendetsa", akutero mkuluyo, akulozera kuyika magetsi ngati imodzi mwazovuta zazikulu zamtunduwu.
Pankhani ya kupitiriza kwa kuperekedwa kwa mitundu yokhala ndi injini zoyatsira mu CUPRA, Pedro Fondevilla samatsimikizira kapena kukana kupitiliza kwa ukadaulo uwu mtsogolo mwa mtunduwo, amakonda kunena kuti "ku CUPRA nthawi zonse tizimvetsera zomwe makasitomala athu amakumana nazo. 'zofunikira". Ndipo monga tikudziwira, ku CUPRA pali malo amitundu ngati CUPRA Formentor VZ5:
Mulimonsemo, zikuwoneka kuti mtsogolo mwa CUPRA, chisangalalo choyendetsa galimoto chidzakhala nthawi zonse pachimake cha mtunduwo, ndi kukhudzika kwa Pedro Fondevilla. Chigamulo chotengera zaka zopitilira 20 pantchito yamagalimoto.
Njira ya Pedro Fondevilla
Ndi digiri ya Business Administration ndi Management yochokera ku yunivesite ya Barcelona ndi digiri ya postgraduate in Marketing kuchokera ku ESADE Business School, Fondevilla adayamba ntchito yake yoyang'anira ku France ku Renault Group, asanabwerere ku Spain ndi Gulu lomwelo.
Mu 2006, adalowa nawo gulu la Volkswagen España Distribución Group (panthawiyo VAESA), atakhala ndi maudindo osiyanasiyana mdera la Zamalonda mpaka adakafika ku dipatimenti yotsatsa ya mtundu wa Volkswagen, udindo womwe adaugwira mpaka 2018, chaka chomwe adalowa nawo SEAT S.A.