Kamodzi opanga magalimoto ochita masewera omwe alibe mawu ochepa pokhudzana ndi malonda, Porsche masiku ano ndizovuta kwambiri kutchuka ndipo, koposa zonse, phindu - ngakhale atawunikidwa m'gulu lomwe lili ndi mitundu ingapo yodziwika bwino, monga mlandu wa Gulu la Volkswagen. Kuwonetsa izi, pali ziwerengero za 2017, zomwe zimalengeza mayunitsi 236 376 ogulitsidwa.
Masiku ano, ndi mitundu yosiyanasiyana yochokera ku zitsanzo zisanu - 718, 911, Panamera, Macan ndi Cayenne - chowonadi ndi chakuti wopanga Stuttgart wakhala akutchulidwa, komanso m'mawu amalonda. Zikomo, kuyambira pachiyambi, kumalingaliro ngati Macan, SUV yapakatikati yomwe idayambitsidwa mu 2014 ndikuti, mu 2017 yekha, izo anagulitsa mayunitsi oposa 97 zikwi , kapena saloon yamasewera ya Panamera. Zomwe, kugwiritsa ntchito mwayi woti m'badwo watsopano unakhazikitsidwa kumayambiriro kwa chaka chatha, unafika pa December 31 ndi okwana mayunitsi 28,000 - chiwonjezeko cha 83% kuposa chaka chatha.
Zochititsa chidwi mwa iwo okha, ziwerengerozi zikuwonetsa, kuwonjezera pa kukwera kwa 4% kwa malonda onse a Porsche, kuthekera kwa wopanga, pazaka zosaposa zisanu ndi chimodzi, kuwirikiza kawiri kugulitsa kwake. Kuchokera ku mayunitsi 116 978 mu 2011 (chaka chomwe malonda adawerengedwabe molingana ndi chaka chandalama, osati malinga ndi kalendala), mpaka mayunitsi oposa 246,000 omwe adalembedwa mu 2017.
Porsche, mtundu… generalist?
Komano, ngakhale kufotokozera kwa kukula uku kumakhalanso mu ziwerengero zomwe German sports car brand yakhala ikupindula m'misika monga China - yotsirizirayi, makamaka, msika wa opanga malonda lero -, palibe izi zimabisa zomwe ndi chowonadi chosatsutsika komanso chodabwitsa kwambiri - kuti Porsche panopa amagulitsa magalimoto ochuluka kuposa momwe angathere komanso omwe angakhale opikisana nawo pamodzi!
Ngati mu 1990s, pamaso kukhazikitsidwa kwa Porsche Boxster - galimoto udindo kupulumutsa mtundu - German masewera opanga magalimoto padziko lonse malonda anali zosakwana mayunitsi 20,000 pa chaka, lero kuposa onse opanga yaikulu magalimoto masewera.
Mwachitsanzo, ndipo ngakhale ndi mtunda woyenera ponena za malo, tikhoza kuwonjezera Aston Martin, Ferrari, McLaren ndi Lamborghini, ndi malonda ophatikizana a iwo onse, mu 2017, amafanana ndi zosakwana 10% za magalimoto onse ogulitsidwa. ndi Porsche.
Kukhazikitsidwa kwa Cayenne ndipo pambuyo pake Panamera ndi Macan kunasintha mtunduwo kukhala womanga wokwanira - tinganene… generalist? - ngakhale kutsindika kwa sporty khalidwe la zitsanzo zake kumakhalabe, ngakhale ponena za matani oposa awiri a SUVs.
Opanga ena amayenera kukhala ngati chiwongolero, monga Jaguar, yomwe ili ndi mitundu yabwinoko "yopanga manambala". Koma ngakhale zili choncho, mtundu wa feline sunapitirire mayunitsi 178 601.
Mphamvu ya mtundu wa Porsche. Mosakayikira, zochititsa chidwi ...