Toyota idapereka chizindikiritso chatsopano ku Europe, chomwe chikuwonetsa mtundu watsopano wa logo ndi zilembo - zomwe zidakhazikitsidwa mu 1989.
Monga tawonera mumitundu ina, monga BMW kapena Nissan, cholinga cha kukonzanso uku ndikuwongolera kulumikizana ndi makasitomala omwe amakonda kwambiri digito ndi mafoni, komanso kuyika chizindikiro cha kusintha kwa Toyota kuchokera kumakampani opanga magalimoto kupita kudziko lonse lapansi. umodzi wa kuyenda.
Chidziwitso chatsopanochi, chikufuna kuyankhulana "kuphweka, kuwonekera ndi zamakono", ndipo kuti akwaniritse izi adapangidwa kutengera mfundo zinayi zofunika: avant-garde, chithunzi chapamwamba, choyang'ana mafoni, ndi ultra consistant pamagulu onse abizinesi ndi sub-brands.
Ndilo chikhalidwe chachikulu chamasiku athu pokhudzana ndi ma logo: kapangidwe kanyumba. M'mawu ena, mu nkhani iyi ndi ena mu makampani magalimoto, awiri-dimensional Mabaibulo Logos pafupifupi nthawi zonse ankayimiridwa ndi maganizo voliyumu.
Chizindikiro cha ma ellipses atatu ndi chofanana ndi zomwe tidadziwa kale, koma mawonekedwe atsopanowa tsopano ndi awiri-dimensional - osavuta kuphatikiza ndi kuwerenga mu digito - komanso amataya mgwirizano wake ndi mawu akuti Toyota, chinthu chomwe mtundu waku Japan umalungamitsa. kuzindikira kwa chizindikiro , "pakuti chizindikirocho chimadziwika ku Ulaya konse".
Lembetsani ku kalata yathu yamakalata
Mogwirizana ndi kusintha kwa chizindikirocho, kusintha kwina kukuchitika, monga kuzindikiritsa pulogalamu yogwiritsidwa ntchito ya Toyota Plus, yomwe tsopano imadziwika kuti Toyota Used Trust.
Didier Gambart, Wachiwiri kwa Purezidenti wa Zogulitsa, Kutsatsa & Kukumana ndi Makasitomala ku Toyota Motor Europe"Tinapanga mawonekedwe atsopano amtundu wamtunduwu ndi 'mawa' m'maganizo. Cholinga chathu chinali kugwirizanitsa ndi makasitomala bwino kwambiri, kuwalola kuti apitirize kukula mofulumira kwa magalimoto amagetsi a Toyota, ntchito zoyendayenda komanso malonda a pa intaneti. "
Kukhazikitsidwa kwa European lachidziwitso chatsopano chowoneka kudayamba pa Julayi 20, koma kudzayamba, pamlingo wazinthu, ndikukhazikitsa m'badwo watsopano wa Toyota Yaris.