Kulengeza lero kuti aston martin ali ndi CEO watsopano (CEO) ndi mutu waposachedwa kwambiri wanthawi zovuta zomwe zakhala zikukhala miyezi yaposachedwa mu omanga ang'onoang'ono aku Britain.
Andy Palmer wakhala CEO wa mtundu waku Britain kuyambira 2014 ndipo wakhala akuwongolera kukula kwa Aston Martin mpaka posachedwapa.
Mapulani ake a "Second Century Plan" (Plan for the Second Century) adawalola kuti akonzenso mbiri ya mtunduwo, atakhazikitsa DB11, Vantage yatsopano ndi DBS Superleggera. Kutulutsidwa kofunikira kwambiri konse? Mwina DBX yatsopano, SUV yoyamba ya mtunduwo - kukhazikitsidwa kudasokonekera chifukwa cha Covid-19 - pomwe Palmer amayembekeza kuti apeza bata lazachuma la Aston Martin lomwe silili lokhazikika nthawi zonse.
"British Ferrari"
Unali kufuna kwa Andy Palmer kukweza Aston Martin kukhala "British Ferrari" - mawu omwe adagwiritsa ntchito poyankhulana ndi Autocar. Chikhumbo chinayang'ana, koposa zonse, pa chitsanzo cha bizinesi cha mtundu wamphamvu wa ku Italy, komanso mtundu wa galimoto yomwe ikufuna kupereka.Lembetsani ku kalata yathu yamakalata
Tangoyang'anani pa hyper-sport Valkyrie, yomwe ilinso mtundu wake woyamba wapakatikati wa injini - ndipo sikhala yokhayo. M'mapulani tikuwona ena awiri "pakati pa injini" panjira: Valhalla (2022) ndi Vanquish yatsopano (2023).
Komabe, chisankho cha "inki" cha Palmer chinali kuika Aston Martin pa msika wogulitsa - tidawona Sergio Marchionne wosauka akuchita chimodzimodzi ndi Ferrari pamene adagawanika ndi FCA, ndipo ndi kupambana kwakukulu . Pankhani ya Aston Martin, nkhaniyi sinayende bwino ...
Pambuyo pa zotsatira zochepa zochepa zamalonda ndikuwonetsa zotayika m'miyezi itatu yoyamba ya chaka chino, magawo a chizindikiro cha British ataya kale 90% ya mtengo wawo woyamba. Zotsatira zomwe zidapangitsa Palmer kuwunikanso dongosolo lake loyamba, kuchedwetsa, mwachitsanzo, kukhazikitsidwa kwa mtundu wapamwamba wa Lagonda pamsika.
Lawrence Stroll, Investor, tsopano CEO
M'mwezi wa Marichi, adawonekera Lawrence Stroll, wodziwika bwino chifukwa cha kupezeka kwake mu Fomula 1 - ndiye mtsogoleri wa gulu la Racing Point - atatsogolera gulu lazachuma lomwe lingamulole kuti alowetse ma euro mamiliyoni mazana ku Aston Martin (zambiri. zofunika kutsimikizira kuyambika kwa DBX). Idatsimikiziranso kuti 25% ya kampaniyo ipezeka ku bungwe lotsogozedwa ndi Stroll.
Lawrence Stroll tsopano ndi CEO wa Aston Martin ndipo dongosololi, pakadali pano, likuwonekera: kuti ayambitsenso ntchito zopanga (adayimitsidwanso chifukwa cha Covid-19), ndikuyang'ana momveka bwino poyambira kupanga DBX. Magalimoto apakatikati akumbuyo apakati pa injini yapakatikati komanso yamasewera akuyeneranso kupitiliza, kulimbitsa udindo wa Aston Martin pamsika uno.
Ndani sali gawo la tsogolo la Aston Martin? Andy Palmer.
Aston Martin DBS Superleggera
Aston Martin ali ndi CEO watsopano
Zotsatira zoyipa za Palmer zitha kuti zidasokoneza lingaliro la Stroll kuti alowe m'malo mwake. Kusankha kwa CEO watsopano wa Aston Martin kudagwera Tobias Moers , msilikali wazaka 25 wa Daimler. Ndipo kuyambira 1994 wakhala nawo, makamaka, ndi "Mercedes-AMG".
Anakwera pamwamba pa gulu lapamwamba la Daimler, atatenga udindo wa wotsogolera kuyambira 2013. Moers ndi mmodzi mwa oyendetsa kwambiri pakukula kwake: malonda adakwera kuchokera ku 70,000 mayunitsi mu 2015 mpaka 132,000 mayunitsi chaka chatha .
Ndiye munthu yemwe ali ndi luso loyenera paudindo wa CEO wa Aston Martin, malinga ndi Stroll:
"Iye ndi katswiri waluso kwambiri komanso mtsogoleri wabizinesi wotsimikizika, yemwe ali ndi mbiri yabwino pazaka zambiri zomwe wakhala ndi Daimler, yemwe tili ndi mgwirizano wautali komanso wopambana waukadaulo ndi malonda womwe tikuyembekeza kuti ungapitirire.
Pantchito yake, adadziwa kukulitsa mitundu ingapo, kulimbikitsa mawonekedwe amtunduwo komanso kupindula. ”
Kodi adzakhala munthu woyenera kusintha chuma cha Aston Martin (nthawi zonse) wovuta? Tiyenera kudikira.
Gulu la Razão Automóvel lipitilira pa intaneti, maola 24 patsiku, pakubuka kwa COVID-19. Tsatirani malingaliro a General Directorate of Health, pewani kuyenda kosafunikira. Tonse pamodzi tidzatha kugonjetsa gawo lovutali.