Panali kale mgwirizano waumisiri pakati pa aston martin ndi Mercedes-Benz , zomwe zinapangitsa kuti wopanga Chingerezi asamangogwiritsa ntchito ma V8 a AMG kuti akonzekeretse ena mwa zitsanzo zake, komanso kuti atengere zomangamanga za opanga ku Germany. Tsopano mgwirizano waukadaulo uwu udzalimbikitsidwa ndikukulitsidwa.
2020 ikhala chaka chomwe ambiri aife sitidzaiwala, zomwe zili zoona kwa Aston Martin, poganizira zonse zomwe wawona chaka chino.
Pambuyo pa zotsatira zoyipa zazamalonda ndi zachuma mgawo loyamba la chaka (Covid-19 isanachitike), komanso kutsika kwakukulu pamsika wamasheya, Lawrence Stroll (mtsogoleri wa gulu la Formula 1 racing Point) adalowapo kuti achire Aston Martin. , kutsogolera mgwirizano wa ndalama zomwe zinamutsimikiziranso kuti 25% ya Aston Martin Lagonda.
Inali nthawi yomwe adatsimikiza kuchoka kwa CEO Andy Palmer, ndi Tobias Moers kutenga malo ake ku Aston Martin.
Moers adachita bwino kwambiri ngati director ku AMG, udindo womwe adakhala nawo kuyambira 2013 mugawo lapamwamba la Mercedes-Benz, kukhala m'modzi mwa omwe adatsogolera kukula kwake.
Ubale wabwino ndi Daimler (kampani ya Mercedes-Benz) ukuwoneka kuti watsimikizika.
Lembetsani ku kalata yathu yamakalata
Izi ndi zomwe titha kunena kuchokera ku chilengezo chatsopanochi, pomwe mgwirizano waukadaulo pakati pa Aston Martin ndi Mercedes-Benz udalimbikitsidwa ndikuwonjezedwa. Mgwirizano pakati pa opanga awiriwa udzawona Mercedes-Benz ikupereka mitundu yambiri yamagetsi - kuchokera ku injini zotchedwa ochiritsira (kuyaka kwamkati) kupita ku hybrids komanso ngakhale magetsi -; ndi kukulitsa mwayi wofikira zomanga zamagetsi, zamitundu yonse yomwe idzayambitsidwe ndi 2027.
Kodi Mercedes-Benz amapeza chiyani?
Monga momwe tingayembekezere, Mercedes-Benz sakanatuluka mumgwirizanowu "wogwedeza manja". Kotero, posinthanitsa ndi teknoloji yake, wopanga ku Germany adzalandira gawo lalikulu la wopanga British.
Mercedes-Benz AG pakadali pano ili ndi gawo la 2.6% ku Aston Martin Lagonda, koma ndi mgwirizanowu tiwona kuti mtengowo ukukula pang'onopang'ono mpaka 20% pazaka zitatu zikubwerazi.
zolinga zazikulu
Ndi mgwirizanowu womwe udasainidwa, tsogolo likuwoneka lotsimikizika kwa wopanga ang'onoang'ono. Anthu aku Britain amawunikiranso mapulani awo amachitidwe ndi mitundu yoyambira ndipo, titha kunena kuti, ndi ofunitsitsa kwambiri.
Aston Martin akufuna kufikira 2024/2025 ndikugulitsa pafupifupi mayunitsi 10,000 pachaka (idagulitsa pafupifupi mayunitsi 5900 mu 2019). Ndi cholinga cha kukula kwa malonda, malonda akuyenera kukhala mu dongosolo la 2.2 biliyoni ndi phindu m'chigawo cha 550 miliyoni euro.
Sitikudziwa kuti ndi mitundu iti ya Aston Martin yomwe idzakhale m'njira, koma malinga ndi Autocar, yomwe idatenga mawu kuchokera kwa Lawrence Stroll ndi Tobias Moers, padzakhala nkhani zambiri. Zitsanzo zoyamba zopindula ndi mgwirizanowu zidzafika kumapeto kwa 2021, koma chaka cha 2023 chikulonjeza kuti ndicho chidzabweretsa zatsopano.
Lawrence Stroll anali wachindunji kwambiri. Ananenanso kuti mayunitsi a 10 zikwi / chaka adzapangidwa ndi magalimoto amasewera okhala ndi injini yakutsogolo ndi yapakati (Valhalla yatsopano ndi Vanquish) ndi "SUV product portfolio" - DBX sikhala SUV yokhayo. Ananenanso kuti mu 2024, 20-30% yazogulitsa idzakhala mitundu yosakanizidwa, ndi magetsi oyambira 100% kuwonekera zisanachitike 2025 (lingaliro ndi 100% yamagetsi a Lagonda Vision ndi All-Terrain akuwoneka kuti akutenga nthawi yayitali kapena kukhala. kwa nthawi yoyamba. njira).