Nissan Next ndi dzina loperekedwa ku dongosolo lapakati (mpaka kumapeto kwa chaka chachuma cha 2023) kuti, ngati atapambana, adzabwezera wopanga ku Japan ku phindu ndi kukhazikika kwachuma. Pomaliza, ndondomeko yoti mutuluke muvuto lomwe lakhala likuchitika mu kampani yomanga kwa zaka zingapo.
Zaka zingapo zapitazi sizinali zophweka. Kumangidwa kwa Carlos Ghosn, CEO wakale, mu 2018, kudakulitsa vuto lomwe linali ndi zotsatira zingapo, palibe zabwino. Kuchokera pakusowa kwa utsogoleri, mpaka kugwedeza maziko a Alliance ndi Renault. Lowani nawo mliri chaka chino womwe sunangoyika Nissan, koma bizinesi yonse yamagalimoto pamavuto akulu, ndipo ikuwoneka ngati mkuntho wabwino.
Koma tsopano, ndi Makoto Uchida pa chiwongolero, Mtsogoleri wamkulu wa Nissan wamakono, tikuwona njira zoyamba zomwe zikuchitika, zomwe zalengezedwa lero za ndondomeko ya Nissan Next, pofuna kukhazikika ndi kupindula.
Nissan Next
Dongosolo Lotsatira la Nissan limadziwika ndi zochita zingapo zomwe cholinga chake ndi kuchepetsa ndalama zokhazikika ndi ntchito zopanda phindu ndikuwongolera mphamvu zake zopangira. Zikuwonetsanso chikhumbo chofuna kukonzanso mbiri ya mtunduwo, kuchepetsa zaka zake kukhala zosakwana zaka zinayi m'misika yayikulu ingapo.
Cholinga chake ndikufika kumapeto kwa chaka chandalama cha 2023 ndi phindu logwira ntchito la 5% komanso msika wokhazikika wapadziko lonse lapansi wa 6%.
Makoto Uchida, CEO of Nissan"Dongosolo lathu losintha likufuna kuwonetsetsa kuti kukula kosalekeza m'malo mokulitsa malonda mopitilira muyeso. Tsopano tiyang'ana pa luso lathu lalikulu ndikuwongolera bizinesi yathu, pomwe tikukhalabe ndi malingaliro azachuma ndikuyang'ana ndalama zonse pagawo lililonse kuti tipeze phindu. Izi zikugwirizana ndi kubwezeretsanso chikhalidwe chofotokozedwa ndi "Nissan-ness" kuti tiyambitse nyengo yatsopano."
Onetsani zifukwa
Koma tisanakwaniritse zolinga zomwe zaperekedwa ndi pulani ya Nissan Next, tiwona zochitika zingapo zomwe zingapangitse kuti pakhale kutsika kwa kukula kwa wopanga. Zina mwa izo ndi kutsekedwa kwa mafakitale awiri, ku Indonesia ndi ku Ulaya, kutsimikizira kutsekedwa kwa fakitale ku Barcelona, Spain.Lembetsani ku kalata yathu yamakalata
Ndicholinga cha Nissan kuti achepetse kupanga kwake kukhala magalimoto okwana 5.4 miliyoni pachaka, 20% kuchepera kuposa zomwe adapanga mu 2018, kusintha bwino kumagulu ofunikira pamsika. Kumbali inayi, cholinga chake ndikukwaniritsa kuchuluka kwa 80% ya mafakitale ake, pomwe ntchito yake imakhala yopindulitsa.
Sitidzangowona ziwerengero zopanga zikuchepa, komanso chiwerengero cha zitsanzo. Mwa mitundu 69 yamakono yomwe Nissan amagulitsa padziko lapansi, kumapeto kwa chaka chachuma cha 2023, idzachepetsedwa kukhala 55.
Zochita zimenezi n’cholinga chochepetsa ndalama zimene kampani ya ku Japan inakonza ndi ndalama zokwana mayen 300 biliyoni, kupitirira ma euro 2.5 biliyoni.
Zofunika Kwambiri
Monga tanenera kale, chimodzi mwa zisankho zomwe zatengedwa pansi pa Nissan Next chinali kuika patsogolo ntchito zake m'misika yofunika kwambiri - Japan, China ndi North America - pamene m'madera ena kupezeka kwake kudzakonzedwanso ndi / kapena kuchepetsedwa, kuyesera kupititsa patsogolo mgwirizano ndi mabwenzi ena a Alliance, monga zidzachitikira ku Ulaya. Ndiyeno pali nkhani ya South Korea, kumene Nissan sadzakhalanso ntchito.
Kuwonjezera pa kuchoka ku South Korea, mtundu wa Datsun nawonso utsekedwa - inatsitsimutsidwa mu 2013 kuti ikhale yotsika mtengo, makamaka ku Russia, imatha kachiwiri patatha zaka zoposa theka la zaka khumi ndi ziwiri za ntchito yogwira ntchito.
Kukonzanso mbiri yanu ndi chimodzi mwazinthu zofunika kwambiri, ndi mitundu 12 yatsopano yomwe idzayambitsidwe m'miyezi 18 ikubwerayi , kumene unyinji waukulu udzakhalapo, m’njira ina kapena m’njira ina ndi magetsi. Kuwonjezera pa 100% zitsanzo zamagetsi, tiwona kufalikira kwa E-Power hybrid technology ku zitsanzo zambiri - monga B-SUV Kicks (sidzagulitsidwa ku Ulaya). Cholinga cha Nissan ndikugulitsa magalimoto amagetsi miliyoni imodzi pachaka mpaka dongosolo la Nissan Next litamalizidwa.
Tiwonanso kuti Nissan ikupitilizabe kuyika ndalama zambiri pamakina othandizira oyendetsa a ProPilot. Izi ziwonjezedwa kumitundu ina 20 m'misika 20, ndi cholinga chogulitsa magalimoto 1.5 miliyoni pachaka omwe ali ndiukadaulo uwu.
Pang'ono Nissan ku Ulaya
Koma pambuyo pa zonse, nchiyani chidzachitike ku Ulaya? Kubetcha kudzakhala komveka pama crossover ndi SUV, mitundu yamagalimoto pomwe Nissan adadziwa bwino kwambiri.
Kuphatikiza pa Juke ndi Qashqai, yomwe idzakhala ndi mbadwo watsopano chaka chamawa, SUV yamagetsi ya 100% idzawonjezedwa. Mtundu watsopanowu uli kale ndi dzina, Ariya, ndipo utulutsidwa mu 2021, koma udzawululidwa kuyambira Julayi wamawa.
Nissan Ariya
Kubetcha uku pa crossover/SUV kudzawona mitundu ngati Nissan Micra ikutha m'mabuku amtunduwo. Zikuwonekerabe ngati "wogwidwa" (pa kanema) wolowa m'malo wa Nissan 370Z atifikira…
Malingana ndi ndondomeko zomwe zalengezedwa, tidzawona zitsanzo zitatu za magetsi za 100% zomwe zinayambika ku Ulaya, mitundu iwiri ya e-Power hybrid ndi imodzi ya plug-in hybrid - osati kuti onse ndi odziimira okha, koma akhoza kukhala mitundu ingapo ya chitsanzo. Kuyika magetsi kudzapitirizabe kukhala mutu wamphamvu ku Nissan - amalosera kuti zitsanzo zake zamagetsi zidzawerengera 50% ya malonda ake onse ku Ulaya.
Makoto Uchida, CEO of Nissan"Nissan ikuyenera kubweretsa phindu kwa makasitomala padziko lonse lapansi. Kuti tichite izi, tifunika kupita patsogolo pazamalonda, matekinoloje ndi misika yomwe timapikisana nayo. Iyi ndi DNA ya Nissan. Kukhazikitsa demokalase komanso kuthana ndi zovuta chifukwa Nissan yekha ali ndi mwayi wochita."
Gulu la Razão Automóvel lipitilira pa intaneti, maola 24 patsiku, pakubuka kwa COVID-19. Tsatirani malingaliro a General Directorate of Health, pewani kuyenda kosafunikira. Tonse pamodzi tidzatha kugonjetsa gawo lovutali.