Monga Mercedes-Benz ikudabwitsa dziko lonse lapansi ndi galasi loyamba la galasi ndi digito (Hyperscreen) m'galimoto ndipo galimoto yake yoyamba yamagetsi ya 100% imawululidwa (EQA), mkulu wa kampaniyo, Ola Källenius, amalankhula nafe za kusintha. zomwe zikuchitika mumtundu wake, zomwe, sizingalephere kulimbikitsa zomwe zidapangitsa kuti ikhale mtundu waukulu kwambiri wamagalimoto kwazaka zopitilira 130.
Mukuyembekezera chiyani pamsika pano tangoyamba chaka chatsopano ndipo dziko lapansi likudzipereka kuti lidzipulumutse ku vuto lowopsa lotchedwa Covid-19?
Ola Källenius - Ndili ndi malingaliro oyembekezera. Ndizowona kuti tinali ndi chaka choyipa mu 2020 pamagulu onse ndipo gawo lamagalimoto ndilosiyana, kupanga ndi kugulitsa kuyimitsa mu theka loyamba la chaka chatha. Koma mu theka lachiwiri la chaka, tinayamba kuchira modabwitsa, ndi msika waku China ngati injini, koma misika ina yofunikira ikuwonetsa zizindikiro zolimbikitsa za kuchira.
Ndipo zisonyezo zabwino zimafikira ku ntchito yathu ya chilengedwe pamene tinatha kumaliza chaka ku Ulaya kukumana ndi malamulo a mpweya wa 2020 ku Ulaya, zomwe tinkaganiza kuti zinali zovuta kwambiri kuti tikwaniritse pamene tinayamba chaka chatha. Inde, tikudziwa kuti tidakali ndi miliri yambiri patsogolo ndi mafunde atsopanowa, koma pamene katemera ayamba kuperekedwa mwa anthu, zomwe zimachitika kuti zinthu zisinthe pang'onopang'ono.
Kodi mukutanthauza kuti magalimoto anu olembetsedwa chaka chatha amatsatira malamulo aku Europe?
Ola Källenius - Inde, ndipo monga mwazindikira, izi zidzakulirakulira ndi mitundu yonse yamagetsi yatsopano kapena pang'ono (zomwe zikutanthauza kuti tikufuna kutsatira nthawi zonse). Sindingathe kukuuzani kuti chiwerengero chomaliza cha mpweya wa CO2 wa g/km chinali chiyani - ngakhale tili ndi chiwerengero chamkati chomwe tidawerengera - chifukwa chiwerengero cha European Union chidzadziwika pakapita miyezi ingapo.
Lembetsani ku kalata yathu yamakalata
Kodi mukukhulupirira kuti mtundu wa EQ ulandilidwa mwachikondi kuchokera kwa ogula? EQC sikuwoneka kuti yapanga malonda ambiri…
Ola Källenius - Chabwino… Koma pofika theka lachiwiri zinthu zinayamba kusintha, pa ma xEV athu onse (zolemba za mkonzi: plug-in ndi ma hybrids amagetsi).
Tinagulitsa zoposa 160 000 xEV chaka chatha (kuphatikiza ndi magetsi anzeru 30 000), omwe pafupifupi theka la gawo lapitalo, zomwe zimasonyeza chidwi cha msika. Kunali chiwonjezeko kuchokera pagawo la 2% kufika pa 7.4% pazogulitsa zomwe tapeza mu 2020 poyerekeza ndi 2019. Ndipo tikufuna kuwonjezera izi mu 2021 ndi mafunde awa amitundu ingapo yatsopano, monga EQA, EQS, EQB ndi EQE ndi ma hybrid plug-in atsopano okhala ndi magetsi ozungulira 100 km. Kudzakhala kusintha muzopereka zathu.
Mercedes-Benz sinali patsogolo pakukhazikitsa magalimoto amagetsi a 100% opangidwa motero, koma m'malo mwake amasinthira nsanja zamagalimoto zama injini zoyatsira pa pulogalamuyi. Izi zinaika malire pa magalimoto enieniwo. Kuyambira pa EQS, zonse zikhala zosiyana…
Ola Källenius - Zosankha zomwe tinapanga zinali zomveka kwambiri chifukwa kufunikira kwa magalimoto amagetsi kunali kotsalirabe m'zaka zaposachedwa. Chifukwa chake kubetcha pamapulatifomu ambivalent, omwe angagwiritsidwe ntchito pamachitidwe azikhalidwe komanso zamagetsi, monga EQC, yomwe inali yoyamba. Kapangidwe kamagetsi kake kamagetsi kamagetsi kake kadzagwiritsidwa ntchito m'mitundu yosachepera inayi ndipo iliyonse yamitunduyi idzakhala ndi mwayi wa Hyperscreen, kuyambira ndi EQS kumene.
Kodi Hyperscreen ndi mtundu wa "kubwezera" motsutsana ndi zoyambira za Silicon Valley?
Ola Källenius - Sitikuwona choncho. Cholinga chopereka ukadaulo wamakono ndi nthawi zonse pakampani yathu ndipo ndipamene tidapanga dashboard yoyamba iyi kudzazidwa kwathunthu ndi chophimba cha OLED chopindika kwambiri.
Makamaka m'zaka zinayi zapitazi, ndi kubetcha pa MBUX opaleshoni dongosolo, ife anafotokoza momveka bwino kuti digito adzakhala tsogolo la dashboards m'magalimoto athu. Ndipo pamene tidaganiza zopanga Hyperscreen pafupifupi zaka ziwiri zapitazo, tinkafuna kuwona zomwe titha kuchita komanso zabwino zomwe zingabweretse kwa makasitomala athu.
Ndikofunikira kuti galimoto yoyamba yokhala ndi magalasi onse imachokera kwa opanga magalimoto "achikhalidwe" ...
Ola Källenius - Zaka zingapo zapitazo tidaganiza zokulitsa ndalama zathu pazinthu zonse za digito. Tapanga malo a digito m'madera osiyanasiyana padziko lapansi, kuyambira ku Silicon Valley mpaka ku Beijing, talemba akatswiri masauzande ambiri mderali ... makampani.
Koma mmbuyo mu 2018, titakhazikitsa MBUX yoyamba ku CES, tidakweza nsidze. Ndikupatsani nambala: kuchuluka kwa ndalama zomwe kasitomala amagwiritsa ntchito pa digito mumtundu wa Mercedes-Benz compact (wopangidwa pa nsanja ya MFA) wachulukitsa kuwirikiza kawiri (pafupifupi katatu) m'zaka zaposachedwa, komanso kuti mu gawo la magalimoto athu okwera mtengo kwambiri. Mwanjira ina, sitichita izi kuti tikwaniritse maloto a mainjiniya athu amagetsi… ndi malo abizinesi omwe ali ndi kuthekera kwakukulu.
Kodi mfundo yakuti mkati mwa EQS ikuwonetsedwa poyamba kusiyana ndi kunja (mu mndandanda wake womaliza kupanga mapangidwe) ndi chizindikiro chodziwikiratu kuti mkati mwa galimotoyo tsopano ndi yofunika kwambiri kuposa kunja?
Ola Källenius - Tidatengera mwayi pa Consumer Electronics Show (CES) kuti tiwonetse ukadaulo wapayekha, chifukwa ndizomwe zimamveka (sitinawonetse kanyumba ka EQS, mipando, ndi zina, koma ukadaulo wapayekha). Izi ndi zomwe tidachita mu 2018 pomwe tidavumbulutsa MBUX yoyamba padziko lonse lapansi ndipo tsopano tabwerera ku fomula ya Hyperscreen, ngakhale itawonetsedwa, koma mkati mwa CES, inde. Izi sizikutanthauza kutsindika pang'ono pamapangidwe akunja, m'malo mwake, zomwe zimakhalabe zofunika kwambiri.
Vuto la kusokoneza madalaivala limakhala lovuta kwambiri ndi kuwonjezeka kwa zowonetsera pa dashboard ya magalimoto ndipo zimamveka kuti mawu, tactile, gesture and diso tracking commands ndi njira yochepetsera nkhaniyi. Koma madalaivala ambiri zimawavuta kusamalira zowonetsera zatsopano izi zodzaza submenus ndipo izi zimakhudza ngakhale mlingo ndi magalimoto ambiri atsopano mu malipoti wokhutitsidwa kasitomala ndi zofunika kwambiri. Kodi mukulidziwa vuto ili?
Ola Källenius - Tagwiritsa ntchito machitidwe angapo owongolera a Hyperscreen, omwe ndikuwonetsa imodzi yomwe imapewa zododometsa zoyendetsa: Ndikutanthauza ukadaulo wolondolera maso womwe umalola wokwera kutsogolo kuti aziwonera kanema ndipo dalaivala asamuyang'ane: ngati akuwoneka. kwa masekondi pang'ono poyang'ana skrini ya wokwerayo filimuyo imazimitsidwa, mpaka atayang'ananso msewu. Izi zili choncho chifukwa pali kamera yomwe imayang'anitsitsa maso anu nthawi zonse.
Tinapanga dongosolo lochititsa chidwi kwambiri ndipo tinathera maola mazanamazana tikulingalira za mbali zonse zimene zinafunikira kusamaliridwa pamlingo umenewo. Ponena za zovuta zamagwiritsidwe ntchito, ndimauza mainjiniya anga mwamasewera kuti makinawa ayenera kukhala osavuta kugwiritsa ntchito kotero kuti ngakhale mwana wazaka zisanu kapena membala wa Mercedes-Benz Board of Directors amatha kutero. .
Chofunikira kwambiri, ngati mutandipatsa mphindi 10 nditha kufotokozera momwe lingaliro la Hyperscreen "zero layer" limagwirira ntchito, lonse, lomwe ndi lodziwika bwino komanso losavuta kuwongolera. Kudumphaku kuchokera ku analogi kupita ku digito kudatengedwa ndi ambiri aife pama foni athu am'manja ndipo tsopano china chofananacho chikhala chotsimikizika mkati mwagalimoto.
Kumbali ina, njira yatsopano yozindikiritsa mawu / mawu ndi apamwamba kwambiri ndipo idasinthika kotero kuti ngati dalaivala sapeza ntchito inayake amatha kulankhulana ndi galimoto yomwe idzapereke malangizo aliwonse omwe sangapezeke ndi ogwiritsa ntchito.
Zambiri zowonetsera zatsopano zamagalimoto zomwe timagwiritsa ntchito zimakhala zodzaza ndi zala pakapita nthawi. Pokumbukira kuti dashboard yanu yatsopanoyo idapangidwa ndi galasi, kodi pali zinthu zina zofunika zomwe zidapangidwa kuti zisachepetse?
Ola Källenius - Timagwiritsa ntchito magalasi okwera mtengo kwambiri komanso apamwamba kwambiri pa Hyperscreen kuti asawonekere, koma ndithudi sitingathe kulamulira zomwe ogwiritsa ntchito amadya ali m'galimoto ... kwa nthawi zonse.
Ndiye palibe njira yobwereranso panjira iyi yowonera mkati mwagalimoto?
Ola Källenius - Galimotoyo imakhalabe chinthu chakuthupi. Ngati mumagula wailesi yakanema yodula komanso yapamwamba kwambiri padziko lonse lapansi, simungayike pakati pa chipinda chanu chochezera pamodzi ndi mipando yotsika mtengo yokhala ndi mapangidwe ndi zida zofunika. Palibe zomveka. Ndipo timaona mmene zinthu zilili m’njira yofanana ndi ya galimoto.
Chiwonetsero cha Hyperscreen chokhala ndiukadaulo wapamwamba kwambiri komanso kapangidwe kake kozunguliridwa ndi zinthu zopangidwa mwapadera, monga zolowera mpweya zomwe zimawoneka ngati zidapangidwa ndi katswiri wodziwa miyala yamtengo wapatali. Kuphatikizika kwa analogi ndi digito kumatanthawuza malo apamwamba, m'chipinda ngati mkati mwa Mercedes-Benz.
Kodi kuthekera kwachuma kwa m'badwo watsopano wa MBUX ndi chiyani? Kodi ndizochepa pamtengo womwe kasitomala angalipire pazida izi kapena zimapitilira pamenepo, ndi mwayi wopeza ndalama kudzera pazantchito za digito?
Ola Källenius - Pang'ono pa zonsezi. Tikudziwa kuti pali njira zopezera ndalama zomwe zimachitika mobwerezabwereza, mwayi wosinthira zina zama digito mkati mwagalimoto kukhala zolembetsa zapagalimoto kapena zolembetsa pambuyo pake kapena kugula, komanso magwiridwe antchito omwe timawonjezera pamagalimoto, timakhala ndi mwayi wochulukirapo wopeza ndalamazo. . Chiwongola dzanja chonse cha "ndalama zobwerezabwereza za digito" ndi phindu la € 1 biliyoni pofika 2025.
Mercedes andifunsira
Magalimoto akayamba kukhala, mochulukirachulukira, mafoni a m'manja pa mawilo akuchulukirachulukira komanso mphekesera zomveka za kubwera kwa Apple mu gawo la magalimoto. Kodi ndizovuta kwambiri kwa inu?
Ola Källenius - Nthawi zambiri sindimapereka ndemanga pamalingaliro a mpikisano wathu. Koma ndikufuna kuti ndiwonetsere zomwe zimawoneka kuti ndizofunikira kwa ine ndipo nthawi zambiri sizimanyalanyazidwa. Galimoto ndi makina ovuta kwambiri, osati zomwe timawona m'munda wa infotainment ndi kugwirizana.
Ndi, komabe, makamaka, zonse zokhudzana ndi machitidwe othandizira kuyendetsa galimoto, ndi chassis, ndi injini, ndi kulamulira kwa thupi, ndi zina zotero. Mukamapanga galimoto, muyenera kuganizira za galimotoyo ndipo ngati tiganizira madera anayi akuluakulu omwe amatanthauzira magalimoto, kugwirizanitsa ndi infotainment ndi chimodzi mwa izo.