Munali 1968. Salvador Fernandes Caetano, woyambitsa Salvador Caetano - Indústrias Metalúrgicas e Veículos de Transporte SARL, anali wopanga wamkulu wamabasi mdziko muno.
Njira yomwe adayamba kuyenda ali ndi zaka 20 zokha, zomwe zaka zosachepera 10 zidamutsogolera ku utsogoleri wamakampani ku Portugal.
Anali Salvador Caetano I.M.V.T yemwe adayambitsa ku Portugal, mu 1955, njira yomanga thupi lonse lazitsulo - kuyembekezera mpikisano wonse, womwe unapitirizabe kugwiritsa ntchito nkhuni monga zopangira zake zazikulu. Koma kwa munthu uyu kuyambira kocheperako, yemwe adayamba kugwira ntchito yomanga ali ndi zaka 11, ntchito yolimbitsa thupi sinali yokwanira.
"Ntchito yake yamalonda" inamukakamiza kuti apite patsogolo:
Salvador Fernandes CaetanoNgakhale kupambana komwe kunachitika mumakampani ndi mabasi [...], ndinali ndi lingaliro lolondola komanso lotsimikizika lakufunika kosintha ntchito zathu.
Kukula kwa mafakitale ndi kutchuka komwe kampaniyo Salvador Caetano idapeza pakadali pano, kuchuluka kwa anthu omwe adawagwiritsa ntchito komanso udindo womwe adawona, adatenga malingaliro a woyambitsa wake "usana ndi usiku".
Salvador Fernandes Caetano sanafune kuti nyengo komanso mpikisano wothamanga kwambiri wamakampani azisokoneza kukula kwa kampaniyo komanso tsogolo la mabanja omwe amadalira. Apa ndipamene kulowa mu gawo lamagalimoto kudawoneka ngati njira imodzi yosinthira magwiridwe antchito akampani.
Kulowa kwa Toyota ku Portugal
Mu 1968 Toyota, monga mitundu yonse ya magalimoto Japanese, anali pafupifupi osadziwika ku Ulaya. M'dziko lathu, zinali zogulitsa ku Italy ndi ku Germany zomwe zinkalamulira msika, ndipo malingaliro ambiri anali opanda chiyembekezo chokhudza tsogolo la mitundu yaku Japan.
Malingaliro a Salvador Fernandes Caetano anali osiyana. Ndipo chifukwa chosatheka cha kampani Baptista Russo - amene anali ndi ubale waukulu - kudziunjikira kunja kwa Toyota zitsanzo ndi zopangidwa ena (BMW ndi MAN), Salvador Caetano anapita patsogolo (mothandizidwa ndi Baptista Russo) kuyesa kukwaniritsa. mgwirizano wa Toyota ku Portugal.
Salvador Fernandes CaetanoTinayamba kukambirana ndi Toyota - zomwe sizinali zophweka - koma, pamapeto pake, adamaliza kunena kuti tinali kubetcha kopambana, chifukwa cha kuthekera kwathu [...].
Mayunitsi 75 oyamba a Toyota Corolla (KE10) omwe adatumizidwa ku Portugal adagulitsidwa posachedwa.
Patangotha chaka chimodzi, chiyembekezo chokhudza tsogolo la mtundu wa Toyota chinaonekera mu msonkhano woyamba wotsatsa malonda womwe unachitikira m'dziko lathu, ndi mawu akuti: "Toyota ali pano kuti akhale!".
Toyota, Portugal ndi Europe
Patangotha zaka 5 chiyambireni malonda a Toyota m'gawo la Chipwitikizi, pa March 22, 1971, fakitale yoyamba ya mtundu wa Japan ku Ulaya inakhazikitsidwa ku Ovar. Pa nthawiyo mawu akuti "Toyota wabwera! adalandira zosintha: "Toyota yabwera ndipo idakhaladi ...".
Kutsegulidwa kwa fakitale ku Ovar inali mbiri yakale ya Toyota, osati ku Portugal komanso ku Ulaya. Mtundu, womwe poyamba unkadziwika ku Ulaya, unali umodzi mwa kukula mofulumira kwambiri padziko lapansi ndipo Portugal inali yotsimikiza kuti Toyota apambane mu "kontinenti yakale".
Salvador Fernandes CaetanoM’miyezi isanu ndi inayi tinatha kumanga nyumba yochitira misonkhano yayikulu kwambiri komanso yokhala ndi zida zabwino kwambiri m’dzikoli, zomwe sizinangodabwitsa anthu a ku Japan a Toyota komanso opikisana nawo ambiri aakulu ndi ofunika.
Ndikofunika kunena kuti sizinthu zonse zomwe zinali "bedi la maluwa". Kutsegulidwa kwa fakitale ya Toyota ku Ovar kunalinso, kupambana kwa kulimbikira kwa Salvador Fernandes Caetano motsutsana ndi malamulo otsutsana kwambiri a Estado Novo: Law Conditioning Law.
Miyezi 9 yokha. Inali nthawi yoti mugwiritse ntchito fakitale ya Toyota ku Ovar.
Lamuloli ndi lomwe limayendetsa ziphaso zamafakitale m'malo omwe amawonedwa kuti ndi ofunikira pachuma cha Portugal. Lamulo lomwe lidalipo loletsa kulowa kwamakampani atsopano pamsika, ndikutsimikizira kuwongolera msika ndi makampani omwe adayikidwa kale, ndikusankha mpikisano waulere komanso kupikisana kwadziko.
Ndi lamulo ili lomwe linapanga chopinga chachikulu pa mapulani a Salvador Fernandes Caetano a Toyota ku Portugal.
Panthawiyo, mkulu wa bungwe la Indústria do Estado Novo, Engº Torres Campo, anali kutsutsana ndi Salvador Caetano. Zinangochitika pambuyo pamisonkhano yayitali komanso yovuta pomwe Secretary of State for Industry panthawiyo, Engº Rogério Martins, adatengera kulimbikira komanso momwe a Salvador Fernandes Caetano akufuna ku Toyota ku Portugal.
Kuyambira pamenepo, Toyota fakitale Ovar anapitiriza ntchito yake mpaka lero. Chitsanzo chopangidwa kwa nthawi yayitali kwambiri pa fakitale iyi chinali Dyna, yomwe pamodzi ndi Hilux inagwirizanitsa chithunzi cha mphamvu ndi kudalirika kwa chizindikiro cha Portugal.
Toyota Corolla (KE10).
Toyota ku Portugal lero
Mmodzi mwa mawu odziwika kwambiri a Salvador Fernandes Caetano ndi awa:
"Lero monga dzulo, ntchito yathu ikupitilizabe kukhala Tsogolo."
Mzimu womwe, malinga ndi mtunduwo, udakali wamoyo kwambiri pantchito yake m'gawo ladziko.
Zina mwa zochitika zazikulu kwambiri m'mbiri ya Toyota ku Portugal ndikufika pamsika wapadziko lonse wosakanizidwa woyamba padziko lonse lapansi, Toyota Prius, mu 2000.
Mu 2007 Toyota idachitanso upainiya ndi kukhazikitsidwa kwa Prius, yomwe tsopano ndi kulipiritsa kwakunja: Prius Plug-In (PHV).
Kukula kwa Toyota ku Portugal
Ndi maukonde ogulitsa 26, zipinda zowonetsera 46, masitolo okonza 57 ndi magawo ogulitsa, Toyota/Salvador Caetano amagwiritsa ntchito anthu pafupifupi 1500 ku Portugal.
Chinthu chinanso chofunika kwambiri pakupanga magalimoto amagetsi chinali kukhazikitsidwa kwa Toyota Mirai - yoyamba padziko lonse lapansi yopanga mafuta amtundu wa sedan, yomwe inayamba kufalikira ku Portugal mu 2017 kukondwerera zaka 20 zaukadaulo wosakanizidwa.
Ponseponse, Toyota yagulitsa magalimoto amagetsi opitilira 11.47 miliyoni padziko lonse lapansi. Ku Portugal, Toyota yagulitsa magalimoto oposa 618,000 ndipo panopa ili ndi mitundu yambiri ya 16, yomwe mitundu 8 ili ndi luso la "Full Hybrid".
Mu 2017, mtundu wa Toyota unatha chaka ndi gawo la msika la 3.9% lofanana ndi mayunitsi 10,397, kuwonjezeka kwa 5.4% poyerekeza ndi chaka chatha. Kuphatikizira udindo wake wa utsogoleri pamagetsi amagetsi, adapeza kuwonjezeka kwakukulu pakugulitsa magalimoto osakanizidwa ku Portugal (mayunitsi 3,797), ndi kukula kwa 74,5% poyerekeza ndi 2016 (mayunitsi 2,176).