Kampani yaku Britain ya Jaguar yakhala ikupanga zotsutsana ndi gulu lankhondo laku Germany la D-segment kwa zaka zingapo.
Ndikuganiza kuti ndimakonda mbiri yakale. Za magalimoto ndi mbiri. Ndipo ayi, mfundo iyi patebulo ilibe chochita ndi mgwirizano wa Razão Automóvel ndi History Channel. Ndi chiyambi chabe cha zomwe zikubwera. Monga mukudziwira, sizachilendo kuti a Chingerezi, Ajeremani ndi Chifalansa apite kukamenyana. Mabuku a mbiri yakale ali odzaza ndi nkhondo, kugonjetsa ndi mikangano pakati pa maulamuliro atatuwa. Woyamba wakhala ndi nkhondo zokwanira zopambana, wachiwiri amakhala ndi moyo mpaka "wotsiriza kuseka ..." ndipo chachitatu, choipa, chawona masiku abwinoko.
Polankhula za Chingerezi - ogwirizana ndi mbiri yakale ku Portugal - kale anali ndi mafakitale othamanga kwambiri padziko lonse lapansi, koma pakadali pano adataya "kuponderezana" motsutsana ndi Germany. A French, mwa njira yawoyawo, adapereka chisomo chawo, koma masiku ano salinso mphamvu zotsutsana ndi zomwe kale anali Ajeremani.
Monga tikudziwira, a British si mtundu woti atengere zonyansa komanso pamaso pa ulamuliro wokwanira wa ma saloons a ku Germany pamsika wapamwamba, Jaguar - chizindikiro chake chachikulu chomwe chili m'manja mwa dziko lakale, India - akukonzekera mwachindunji. wopikisana nawo ku Germany. Funso langa ndilakuti: akuyenera kupikisana nawo mu gawo D? Lingaliro langa ndiloti mwina ayi.
Ndi gawo losangalatsa, mosakayikira. Chimodzi chomwe gawo lalikulu la malonda likhoza kuyimira mtundu, ndithudi. Koma ndalama zomwe zimafunikira kuti zipikisane ndi zimphona zaku Germany ndizoposa zomwe Jaguar angakwanitse. Osachepera kuti athe kupikisana "pamaso ndi maso" ndi awa.
Ankafika kumapeto kwa chaka atatopa ndi ndalama. Palibe mphamvu yazachuma yokwanira Ratan Tata, wamkulu waku India yemwe ali ndi mtundu wa Chingerezi. Masiku ano Ajeremani ndi abwino kwambiri pazomwe amachita.
Ndiye mtundu wa Chingerezi uyenera kuchita chiyani? Ikani gitala mchikwama mupite kunyumba kukamwa tiyi ndikudya makeke?! Osati kwenikweni. Akhoza kuyesa, koma ayenera kuyesa njira ina. Kupanga chinthu chomwe chimadziwika bwino ndi kapangidwe kake, kubereka kwaufulu ndi "misiri waku Britain".
Akhoza ndipo akuyenera kusiya nkhawa za malo omwe ali m'bwalo kapena katundu wa katundu chifukwa cha kapangidwe kokongola kwambiri. Kuti amalenga mankhwala mokhudza ndipo kuti ndi zosiyana mu mfundo zazing'ono. Zomwe zimapangitsa kusiyana pakati pa magalimoto omwe ali basi ndi omwe ali ochuluka kwambiri.
Amene akufuna sporty D-gawo saloon amagula BMW 3 Series, amene akufuna saloon omasuka amagula Mercedes C-Maphunziro, ndipo amene akufuna pang'ono pa maiko awiriwa amagula Audi A4. Ok… ndipo aliyense amene akufuna salon yokhala ndi mawilo amagula Skoda Superb.
Koma amene akufuna kugwa m'chikondi ndi galimoto yawo, kuyang'ana pa izo mochuluka kuposa "basi kuti" alibe options lalikulu mu msika. Ndipo ndi mu niche iyi - yomwe kwa niche ndi yayikulu kwambiri - yomwe ili ndi mwayi wamitundu monga Jaguar kapena Alfa Romeo.
Mulimonse momwe zingakhalire, Jaguar asadzabwerezenso X-Type yoyipa. Saloon yotengera Ford Mondeo yobadwa kale yoyipa, yomwe inali mutu ku Jaguar kung'amba, kuwotcha ndi kuyiwala. Kwaulere! Buluzi, buluzi, buluzi...
Zogulitsa monga Jaguar, pakati pa mitundu ina monga Maserati kapena Alfa Romeo - zomwe ndimakumbukira kuti ndilimbikitse maganizo anga - zili ndi chinachake chosasinthika, Chingerezi chimachitcha "cholowa". Mawu akuti mu Chipwitikizi chabwino ndi ofanana ndi cholowa.
Ndipo cholowacho sichinabwerezedwe, choncho kubetcherana pa izo. Apa ndipamene ma brand ngati omwe ndawatchulawa angathe ndipo ayenera, kwa ine, apitilize kusintha. Lolani mtundu wa Jaguar D-gawo uchoke kumeneko. Lolani kuti ibwere komanso kuti isayese kukhala mdani wachindunji kumitundu yofananira mugawo lomwe ndatchula, koma chinthu chapadera. Zoyenera kukumbukiridwa ndipo koposa zonse: zoyendetsedwa!